Journalism and Communication

Permanent URI for this collection

http://etd.aau.edu.et/handle/123456789/96

Browse

Now showing 1 - 20 of 883

A Comparative Analysis of Journalists’ Safety Challenge in Selected Media: The Case of Ethiopian Broadcasting Corporate, Ethiopian News Agency and Ethiopian Press Agency During 2018-2023
(Addis Ababa University, 2024-05) Samrawit Girma Benti; Teshager Shiferaw (PhD)
In recent years, the safety of journalists has emerged as a critical concern worldwide, particularly in regions where press freedom is under threat. This comparative analysis delves into the challenges faced by journalists within the Ethiopian media landscape, focusing on the Ethiopian Broadcasting Corporation, Ethiopian News Agency, and Ethiopian Press Agency during the period of 2018 to 2023. By examining the specific dynamics within these organizations, this study aims to shed light on the unique obstacles journalists encounter in their pursuit of reporting the truth and contributing to public discourse in Ethiopia. The main purpose of the study is to analyze journalists’ safety challenge working in selected Ethiopian Public Media organizations, focusing on Ethiopian Broadcasting Corporate (EBC), Ethiopian News Agency (ENA), and Ethiopian Press Agency (EPA) during the period from 2018-2023. The time is selected because of it’s known as reform period regarding to coming to the power of Prime Minister Abiy Ahmed (PhD). And it is to explore factors influencing their safety and efficacy in reporting. The research employs a qualitative method to provide a comprehensive understanding of journalists’ experience and perception of safety within Ethiopian Public Media. Based on purposive sampling technique, the Data is collected from journalists working in three public media. Semi structured and In depth individual interviews were applied to collect Data from 12 journalists. That mean four from the three media.The research focus during 2018-2023 because the period was selected because it’s known as the period of ‘reform’ and believes many improvements are shown on journalists’ safety and press freedom. As the political and economy structure changed, the government promises to give more emphasis on building democracy system that enables to give press freedom. Based on this the researcher try to conduct the lived experience of journalists during the period.The finding this study discovered that the safety of journalists who are working in the selected media house are still in problem. Journalists are self censoring them selves because of fear for their safety. The result of study also indicated that the safety of journalists before and after the reform is still in question. journalists in selected Ethiopian Public Media, faced challenges such as harassment, intimidation and self -censorship.
A Comparative study on the Practice of Investigative Journalism in Ethiopia: The case of Ethiopian Broad casting Corporation and Ethiopian Satellite Television.
(Addis Ababa University, 2024-04) Mihiret Moges; Yohannes Shiferaw (PhD)
This research was conducted to examine the practice of investigative journalism on the programs “Aynachin” on EBC and “Golgul” on ESAT TV programs on the time intervals of three recent years. To conduct this study, the researcher employed a mixed research approach. Sample programs from both media institutions were collected to examine the practice of investigative journalism. One hundred and twelve questionnaires were collected from respondents who were requested to express their evaluation of the issues and gaps they observe in the two media institutions. In addition, in-depth interview was also conducted to gather the required data from the respondents for the study. Content analysis of the sample programs were critically analyzed depending on the criteria and standards of investigative journalism. The findings of the study indicated that the status of investigative journalism in EBC and ESAT, during three recent years was at an early stage with lots of gaps and problems. The majority of respondents agreed that there is absence of proper investigative journalism in EBC and ESAT. When respondents evaluate issues that “Aynachin” programs focused on corruption and good governance, whereas “Golgul‟s” focus were on corruption and abuse of power. Moreover, the respondents also reflected gaps by correlating “Aynachin” and “Golgul” programs. Both of the programs are not well researched; furthermore “Golguls” contents are not balanced. The main sources of the program were the public petition. On each TV channels producers were interviewed. They mentioned that they face various internal and/or externa challenges. Mainly findings are unwillingness of government, evidence, finance, security and skill on the journalist, accountability, and man power, and other as main challenge in both programs. From content analysis even though these programs were broadcasted as investigative journalism in EBC and ESAT respectively, the programs did not follow the format of investigative journalism and did not fulfill the standards of investigative journalism. The major challenges to practice investigative journalism in the Medias were government officials‟ intervention, lack of media managers and government commitment and lack of professionalism.
A Content Analysis of Children’s Tv Program: the Case of Addis Media Network (Addis Tv) “Yenege Frewoch” Children’s Show
(Addis Ababa University, 2022-09) AbdilkidusTemam; Tenaw Terefe Asst. Prof.
This study aims at analyzing of contents of children’s Tv program on Addis Media Network(Addis tv). Through critical observation and interviews with the producers, editors, and head ofthe show, an effort is made to understand the content of the AMN (Addis Tv) children's program.Content analysis and in-depthinterviews were employed to produce the necessary data for thestudy. In the context of this study, the qualitative content analysis of 10 children's programs 20%0f the total sample were selected through purposive sampling techniques which are broadcastedfrom January 2021 to December 2021 was done. In addition to this an in-depth interview heldwith the program editor, producer, and department head.The findings of the research verified thatAMN (Addis Tv) children’s Tv show has some constraints towards domestic oriented contentsspecially in the area of films, music, fairy tales and using puppets based stories. The outcomes ofthe individual in-depth interviews revealed that as there are some challenges which tackle themto produce a good children’s Tv show.
A critical Discourse Analysis of The Irrecha Events as Depicted by Media, Speeche, and Views of Actors.
(Addis Ababa University, 2024-03) Nuro Amano; (Ass. Prof.) Tenawu Terrefe
The Irrecha festival holds immense cultural significance for the Oromo people in Ethiopia. It is a time of celebration, reflection, and communal bonding. However, the discourse surrounding Irrecha events has been multifaceted, influenced by various stakeholders, including media, political figures, and community members. This study aims to deconstruct and analyze the discourse related to Irrecha, focusing on how it is portrayed in different communication channels. By examining media coverage, speeches, and stakeholder perspectives, we seek to uncover underlying meanings, power dynamics, and cultural implications. The study employed a critical discourse analysis approach, examining both written and spoken language. The data sources included Media Reports: the researcher scrutinized news articles of EBC, OBN and Addis Standard to understand how Irrecha events were framed. Political Speeches during Irrecha gathering by Oromia regional State President Shimallis Abdisa Were analyzed. To understand the Stakeholder Views and provide diverse perspectives the researcher conducts Interviews with participants, organizers, and observers. The findings show Media Frame Irrecha was often portrayed as either a vibrant cultural celebration or a political statement. The choice of words, imagery, and tone significantly influenced public perception. And, most of the definition of Irrecha given by those media is the same. Political Discourse: Government speeches oscillated between endorsing Irrecha as a unifying force and cautioning against potential unrest.also politicized Irrecha. From the Community Perspectives: the Stakeholders expressed pride, nostalgia, and concerns about cultural appropriation. Some viewed Irrecha as a symbol of resistance. Some say that "Irreecha" is not associated with any specific religion, but rather reflects the Oromo worldview and cosmology. While the others express Irrecha as a Waaqeffannaa religion holiday Understanding Irrecha discourse is crucial for fostering cultural understanding, promoting dialogue, and addressing tensions. By examining the interplay of language, power, and identity, we can contribute to a more nuanced appreciation of this significant festival.
À quoi devraient ressembler les qualités et traits de caractère d'un enseignant de FLE à l‟aube du XXIème siècle ? Une étude de cas au sein d‟Etege Menen.
(Addis Ababa University, 2024-06) Addis Argo; Dr Amel Aït-Hamouda
This research aims to acquire an in-depth understanding of the qualities and the valuable skills necessary to effectively practice the profession of FLE teacher in a contemporary context, taking into account social, technological and pedagogical developments. The fundamental objective of this research is to analyze and define those qualities and character traits that should characterize a teacher of French as a foreign language (FLE) of the 21st century. Identify the personal and professional character traits that contribute to the success of teaching FLE, Propose practical recommendations for the professional development of FLE teachers. The research is based on a corpus produced using semi-structured interviews of five teachers from pilot schools in Addis Ababa, and questionnaire intended for female students at Etege Menen Comprehensive Girls’ Secondary School. The result of this research figures out all the necessary qualities and character traits that a FLE teacher should have and the finding of the research highlights that integrating French teaching with the modern technology would be indispensable, having cultural senility, empathy and patience are fundamental character traits of a FLE teacher in our era. And that, on the other hand, creates an inclusive learning environment and promotes the success of the students both in their academic efforts and lifelong journey. Key words: FLE teacher, Qualities, Skills, Contemporary context, Professional development, Modern technology.
A Study of Audience’s Reception of Etv Arabic News Report: Focus on Arabic Speaking Audience in Ethiopia and Beyond
(Addis Ababa University, 2022-09) Sadia Bedru; Anteneh Tsegaye (PhD)
The primary objective of this study was to analyze the ways in which viewers of the ETV Arabic news report program on the ETV Languages channel perceive the content of the program. In order to accomplish this goal, data collection was carried out utilizing a combination of qualitative and quantitative approaches. The data was collected electronically through the use of Google Forms, which is a platform for the administration of online surveys. After collecting the responses, the quantitative data from these responses were entered into Google Sheets in order to undergo data cleaning and statistical analysis using terms such as percentages, median, and frequencies. Various types of graphs, such as pie charts and line graphs, were used to illustrate the findings of this investigation. According to the findings, the program could be accessed rather easily through various channels of media such as Facebook and television, despite the fact that it did not have a presence on key platforms such as YouTube and Twitter. The respondents stated that the program does not broadcast quality content with the Arabic speaking audience in mind, and that the majority of its airings are unoriginal and directly copied from their Amharic counterparts. In addition, the respondents voiced their annoyance with the broadcast time of the program, describing it as being extremely inconvenient. The study gathered a variety of different aspects on the program's strengths and weaknesses by utilizing the qualitative data. Following the collection and analysis of this data, recommendations were established that can assist the program in enhancing the experiences of its audience.
A Study of Content Diversity in Ethiopian Television’s 57 News Package on Social issues
(Addis Ababa University, 2024-05) Bemnet Gezahegn; Anteneh Tsegaye (PhD)
This research explored the news content diversity within the Ethiopian Television (ETV) newsroom, focusing on the coverage of social issues in ETV’s 57 news package. It addresses the challenge of achieving content diversity despite ETV's motto of being the “For the Greatness of Ethiopia” and its obligation to serve all segments of society. The study employs a mixed-methods approach, incorporating both qualitative and quantitative methods. The goal of the study is to assess the current level of content diversity, identify challenges faced by ETV in achieving diversity, and examine ETV's news editorial policies and guiding principles related to content diversity. The sampling methods used were purposeful sampling and stratified random sampling, with a sample size of 285. The data was collected over a 50-day period from November 1, 2023 to December 20, 2023, with data gathering taking place 2 days per week, for a total of 14 days of News data collection. Findings indicate that while there is 40.82% of coverage of diverse social issues, there are challenges such as underrepresentation, difficulty accessing diverse sources, and ethical concerns regarding portrayal. The research concludes with recommendations for improving ETV's accommodation of diversity in news coverage. Key words: Content diversity. News package, social issues, portrayal.
A Study on the Problems that affect Teaching English Speaking Skill incase of Teji Senior Secondary School Grade Nine and Ten in Focus
(Addis Ababa University, 2024-08) Adane Arega; Haileom Banteyerga (PhD)
The objective of this research was to investigate problems that affect teaching English speaking skill in Teji Senior Secondary School of South West Shoa Zone Ilu woreda. To this end, a descriptive method was employed by using both quantitative and qualitative approach. The sample population of the study includes 100 students and 5 teachers of the target school. They were selected using simple random sampling techniques. The data were gathered through questionnaire, interview and classroom observation. The questionnaire were used to study the current students‟ participation level and teachers‟ proficiency standard of the skill, classroom and instructional material related constraints, with respect to the teaching and learning of English speaking skills. The interview and classroom observation supplemented the data obtained through the questionnaires. Statistical tool such as number and percentage were used to analyse the collected data. The outcomes of the study revealed that the current level of the students‟ participation in English speaking skill class of the target grade is low, the teachers were uninterested to teach the speaking skill lesson and the class were mostly teacher dominated. Accordingly, it was found the majority of students were supposed to listen to their teachers‟ talk rather than actively involved in various classroom speaking activities. Besides, the main factors influencing the teaching & learning of English speaking skills in the target grade level were found to be the problems related to teachers, students, classroom and instructional materials. Finally, on the basis of the findings, it was recommended that in order to improve students‟ participation, above all, students have to practice speaking in the target language by participating in pair or group and individual activities in the classroom. To this end, teachers also ought to play prominent role. That is, they should use modern methodologies which give room for students‟ active participation. On the other hand, to promote students‟ learning of English speaking skill, both English teachers and students have to play their appropriate role, students‟ learning of English speaking skills. Besides, the concerned bodies such as MOE, School administrators and curricular need to deal with the problem of large class size and instructional materials related factors to alleviate the problem.
Abay through Written Literature of Ethiopia: A Focus on Ethiopic Ecclesiastical Sources [Analysis, Translation and Commentary]
(Addis Ababa University, 2016-06) Gelaye, Girma; Alehegne, Mersha (PhD)
Ethiopian scholars, for example (Teferi , 2004:6), (Yaekob 2007:21 ), (Yäwlsew, 2012:10 ) ,and others did different researches related with ‘Abay. All of their research was connected with ‘Abay. However, they were not focused on the issue of ‘Abay as it is expounded in the popular imagination of Ethiopia in general and the country’s ecclesiastical culture and knowledge in particular. The principal objective of the thesis is to bring light on how the River has long been documented and interpreted in the textual culture of the Ethiopian Orthodox Täwahǝdo Church. To do this, the researcher collects different excerpts from different Manuscripts which deal on Abay and analysis them from the point of view of religious, political, social, economic, and geographical approaches. In order to accomplish the above work, this work is designed to have five chapters: the first chapter deals with introductory issues; the second and third chapters will contain description of the manuscripts investigated and the analysis of the excerpts with annotated translation respectively. The last chapter concludes the paper, by summarizing the evidences. Finally the research came up with the following findings; First Ethiopian orthodox Täwahǝdo Church Manuscripts are the primary informants about ‘Abay River, So researchers better to communicate with those manuscripts on ‘Abay issue. And the Church make open to discuss and teach her followers about, How Abay penetrate in Ethiopian Orthodox Täwahǝdo Church Commentary. The main finding of the study is the strong relation of Abay River, with Ethiopian religion, political, social, Economic, and Geographical situation is already described
Acceptability and implementation of Development Journalism: the case of Radio Ethiopia.
(Addis Ababa University, 2010-06) Dino, Abdulaziz; Hassen, Mohammed (PhD)
This research attempts to assess the level of acceptability as well as the level of implementation of development journalism by Radio Ethiopia in general and development journalists in particular. It mainly examines the views, perceptions and experiences of development journalists by using in-depth interviews, focused group discussions, personal observation and document review. In the in-depth interviews and focused group discussions deliberately selected development journalists were made to reflect their genuine views and perceptions concerning development and development journalism, and the relevance of practicing development journalism in the media. They were also made to reflect their role perceptions and their practical roles as a development journalist. As for the emphasis given to rural development reporting in the Ethiopian government media, Radio Ethiopian journalists also reflected much about the level of emphasis the media and journalists have given to rural development reporting in particular. In this regard, intensity of their inspiration and the media's tendencies in assigning journalists to rural have been analyzed. The research also attempted to examine the major challenges throughout the practice of development journalism. The findings show that development journalism is well-accepted as relevant and essential to the media, and hence, to Ethiopia. Yet it is misrepresented by deconstructing and then reconstructing it in a way it looses its widely accepted versions which allow significant amount of criticality. Moreover, development journalism is mistreated and the quality of the practice has not been adequately valued by potential stakeholders: the government, the media, journalists, and journalism education schools in Ethiopia. At the end, the research suggests possible pOints of action as to secure the acceptability and the quality of the practice of development journalism in Ethiopia.
Access and Use of Communication Professionals in Advertising for Banking Industry; The Case of Three Banks in Addis Ababa.
(Addis Ababa University, 2018-06) Paulos, Yared; Shiferaw, Yohanes (PhD)
Banks in vest hi gh budget for advertisement. To get proportional promotiona l bene fi ts fro m the in vested adverti se ment bud ge t, it is adv isa bl e t hat advertise ment sho uld be prepared by professio nals. In ord er to do so, the work in g e n viro nm ent of bank in g adverti se ment and the access a nd us e of Communicati on Professio nals in th e prod uction of advertisi ng fo r the ban k in g indu st ry needs to be in ves ti gated . The aim of the stud y is to in vest igate the access and use of Communi cation Profess ional s and wo rk in g enviro nm e nt of banking adverti seme nt in the production of ad ve rti s in g f or the bank in g industry. Amo ng th e 18 Bank s, Comm erc ial Bank o f Ethi opi a, Zemen Bank and Lion Internatio nal Bank were se lected . The stud y e mployed m ixed re search m e th od and 100 key respond ents were se lected usin g purp os ive sampling. The quantitative s urvey qu es tionnaire was anal yzed us ing SPSS and presented in terms of descripti ve stati s tics. Th e qualitati ve in-d epth in terview was thematicall y analyzed . Resu lts indi cated that Banks use gu ide lin es to lead t heir advertis in g production pro cess w it h strong level of agree me nt w hi c h is the mea n resu lt of 3.69. Thi s showed a managements approve a d ve rti sement bud get properly (M=3.85). T here ex ist a needed fo r se n ior manageme nt ap pr oval in each production stage (M=3.2 8). It was fo und that o nl y a few (2.2 %) of Communication Professionals were used in banks and the task of p roduci ng advert isem ents were ha ndl ed by professionals who had hu s in ess a nd marketing educatio nal background. Thus, it was found that the bank in g industry had less accessibiliy and use of Com municati o n Profess io na ls for ad ve rtise me nt production. Based on the findings, some recommen dations were forwarded.
Adapted Foreign Media Shows and their Perceived Impact on Cultural and Social Values in Ethiopia: The Case of Ethiopikalink Radio Show
(AAU, 2018-02) Abebe, Ferezer; Tsegaye, Anteneh (Ph.D)
This study is aimed at examining audience perception towards the impacts of adopted foreign media shows on cultural values and norms, with particular reference to the show Ethiopikalink. To find out the available data, the two qualitative data instruments, in depth interview and focus group discussions were employed. Regular listeners of Ethiopikalink were targeted for the research. They were selected purposively. Thirteen individuals who are selected from diversified groups were sought after for the sake of in depth interview and other seven intended for focus group discussion. The focus group discussion lasted for a length of one hour and each in depth interview conquered thirty to forty minutes. Results obtained from focus group discussion and in depth interview confirmed that audience’s perception towards Ethiopicalink was divided. Based on the finding, the majority of participants perceived segments of Ethiopikalink negatively. Those in their early and mid-20 tend to incline towards the contents of ‘wist awaki', 'moment of truth','yefekir clinik' and 'surprise call’, whereas those who are in their early and mid-30 indicated the opposite. It was also observed that audiences were divided across gender lines. Women perceived the shows more positively than men. Generally, respondents also believed that some contents had contradictory elements from the existing cultural values and norms of the society. Particularly, participants with high educational and professional background believed that the show affecting the existing cultural values and norms of the society. Media professional participants were found to believe the show continuously have violated media ethics. Depending on audience reception theory, the majority of the participants were oppositional readers, some of them were dominant and few of them were negotiated listeners of the contents of Saturday’s show of Ethiopikalink.
The Advertisement Practice and Audience Reaction towards it: The case of Oromia Television.
(Addis Ababa University, 2013-06) Abebe, Tadesse; Lencho, Negeri (PhD)
The main aim of the study was to examine the advertisement practices of Oromia Television and audience reaction with the theoretical foundation of encoding and decoding and situational ethical theory. The study of the research employed descriptive design involving both quantitative and qualitative approaches. Data were qualitatively collected through in-depth interview and questionnaire with open and close ended questions. Besides, purposive sampling method was employed to select the respondents of the study. The data obtained from conducted interview were analyzed qualitatively. In the study, the data which were gathered through document review basically ethical guideline and sample of broadcast ads, were presented in the forms of descriptive and the responses of the audience were presented in the form of the tables and chart with frequency and percentage. Finally, this data were analyzed quantitatively. Through the help of above methods the research answered four basic research questions. The findings of the study revealed that OTV advertisement manual which has produced by OTV and which were not given more attention to the problem (Marketing concept and professionalism) of advertisement ethics. The procedures more of followed by conducting advertisement focused on revenue generation. And the findings of the study also revealed that most of ads have the problem of imitation from local and foreign language, this leads the advertisement practices of OTV to standardization, similarly the practices are not understandable, the advertisement message is not adequate and some advertisement messages have no logical link with the product or products being communicated and advertisements transmitted on OTV are unreliable, exaggerated and deceptive information. Based on these indications the study concludes that there are problems of ethics in OTV advertisement which have been resulted from many factors. OTV advertisement practices have negative influence on purchasing decisions of the audiences. Finally, great attention should be given for improvement of the advertisement practices of OTV.
Alternative Media Political Messages in Addis Ababa (2005-2010): Content Analysis
(Addis Ababa University, 2010-09) Demissie, Elizabeth; Arsano, Yacob (PhD)
Complete understanding of political communication entail looking at the context in which it is functioning. Considering contextual factors like culture, politics, economy, technology and history are very important to have a proper analysis. In countries like Ethiopia, cultural and historical factors have made alternative media consumption for political communication superior. This peculiar characteristic also comes out of the dominance of the oral tradition and the relative weakness of formal media institutions. Therefore, scholars suggest looking at the alternative media spheres to have a complete picture and understanding of the political atmosphere. In view of that, this research has attempted to analyze the contents of alternative media political messages that have been communicated in Addis Ababa from 2005 to 2010, which address local political issues. To deal with this, the study employed qualitative content analysis research techniques. The data were collected through interviews and participant observations from different public areas. The collected messages were examined and categorized based on the themes, nature, forms, sources and the network and channels they employed to communicate in detail following narrative analysis method. According to the findings of the study, election and governance are widely discussed political agendas in the alternative media sphere of Addis Ababa since 2005. Human rights, mainstream media and political parties are also among the important concerns of the public in the arena. Most stories discussed the failure in the current political system primarily. In messages which address elections, criticized the 2005 and 2010 elections as undemocratic. In addition, support and opposition for political parties are among the overriding pre and post election messages. The absence of good governance is the point of most governance stories. Regarding political parties, opposition and support for parties’ political agendas and their leaders are in focus. The human rights stories pose violation against human life and lack of freedom of expression as a major failure in the political system. Similarly, the mainstream media, ETV, is criticized for its failure to serve the public and pursue truth on the political issues. These stories disseminated information, critiques, commentaries, and politically challenging and mobilizing messages within ‘secret’ and established networks mostly with anonymous sources. Thus, the sources of most messages are not commonly locatable. On the other hand, the channels utilized vary from traditional words-of-mouth communication to new technologies like mobile phone. They appear in narratives as humorous tales, folk poems and popular songs incorporated Menezuma (Zakir), praise and curse verses (mirikatina ergeman), verses in graffiti and couplets. Generally, the media’s discussions are about perceived and/or real failures of the current political system. Thus it can inform about the panorama of what has gone wrong in the city's political arena. From these the government and different political actors can gain valuable information about a certain part of the society’s perceptions on different political affairs of the time.
Alternative Pathways to Professional Development: A Narrative Analysis of the Lived Experiences of Senior Ethiopian Journalists.
(Addis Ababa University, 2024-05) Ilamu Dejene; Samson Mekonen (PhD)
This study utilized a narrative research design to explore the experiences of four senior Ethiopian journalists who have developed their professional skills without formal journalism education. The primary aim is to illuminate the pathways to success for journalists operating outside traditional training frameworks, thereby contributing to a deeper understanding of their professional journeys. Four participants were purposefully selected based on their seniority, sustained success in journalism over an extended period, and affiliations with diverse media organizations, including radio, television, and print. Findings are organized around key themes that emerge from the participants' narratives, encompassing early experiences, reflections on formal journalism education, factors promoting success in journalism, the development of personal qualities and skills, and definitions of success within the profession. The narratives reveal the significance of passion, mentorship, practical experience, continuous learning, cultural values, and professionalism in the field of journalism. The results indicate that social values, personal experiences, and on-the-job training represent viable alternative pathways for acquiring essential journalistic skills. Key attributes such as passion, motivation, and commitment are identified as critical for achieving success. While participants acknowledged the value of formal education, they also emphasized various effective methods of skill acquisition beyond conventional forms of training. Success in journalism is demonstrated through audience engagement, professional standing, and mentorship opportunities, reflecting the dynamic nature of the industry. In light of these findings, the study advocates for the promotion of alternative learning pathways, the recruitment of individuals based on passion and motivation, the facilitation of continuous professional development, and the integration of indigenous knowledge into journalism education. These recommendations seek to foster a more inclusive and relevant educational framework that aligns with the diverse experiences of journalists. Key Terms: senior Ethiopian journalists, formal journalism education, professionalism, alternative pathways, indigenous knowledge
An Assessement of the Implement of Media Regulatory Policy in Ethiopia: the Case of Selected Five Media
(Addis Ababa University, 2023-08) Mahlet Abdul; Dr. Mulatu Alemayehu
The main purpose of the current study was to assess how media policy and regulation implemented in Ethiopia. The overall objectives were to assess the implementation of the media regulatory policy with an emphasis on the Ethiopian Press Agency (EPA), Ethiopian Broadcasting Corporation (EBC), Fana Broadcasting Corporate, Ethiopian Broadcasting Corporation (EBC), Reporter Newspaper and Capital newspaper.The study focuses on media proclamation1238/2021. Research designs are types of inquiry with qualitative method approaches that provide specific direction for procedures in a research study, whereas research methods involve the forms of data collection, analysis, and interpretation that researchers propose for the studies. A qualitative approach is better suited to allow the researcher to investigate initial participant responses by using open-ended questions asking "why" or "how" so that the respondents can give detailed answers with full freedom and flexibility. To achieve this objective, data collected from the reporters,and assistant editors, editor in chiefs, on selected five media organizations were analyzed by using percentage form to interpret on descriptive way. In order to get the research participants, the researcher apply a non-probability sampling technique, snowball and purposeful sampling. The study used a sample of 120 participants from the total size of the five media outlets in the institutions. The major findings of the study are therefore; editorial policy of those selected five medias is not in line with the national media regulatory policy and other media policies, regulation, and proclamations. This is because journalists to access the policy, less publicity of the media regulatory policy and training in the media institution. Key words: - Media, Media policy, media regulatory policy, editorial policy, training, creating awareness.
An Assessment of Audience Views With Bisrat Fm Radio 101.1: The Case of Auto Safety Program.
(Addis Ababa University, 2022-11) FikremariamTesfaye; Dr. Yohannes Shiferaw
The central focus of this study was to assess the views of audiences with Auto Safety radio program. The study tried to see the extent to which the program gratifies drivers and forwhat reasons or purposes that they listen the program. Moreover, the study also attempted toexamine the content and presentation of the program and know whether the preferences ofthe drivers are exactly addressed.This study employed mixed research design approach. To generate appropriate data for the study Convenience samplingtechnique andquestionnaires and semi-structured interview were used. Thequestionnaires were distributed to 200 drivers; among these individuals semi-structured interview wasalso made with twenty participants based on their personal compliance and considering their interest of time.The findings of the data showed that 86.3% of respondents agreed that the Auto Safety program offers them companionship, lessens loneliness and build social ties among drivers. The program enables people to share their experiences and learn about different things associated with road safety and their surroundings. Most drivers have a very positive attitude towards the program in this regard. Likewise, the program is trusted and the respondents thought that they get credible information. Therefore, the overall results of this study show that most of respondents were gratified and their needs addressed with the program that was produced.
An Assessment of Children’s Experiences and Exposure of Watching Television Programs: Empirical Evidences from Addis Ababa.
(Addis Ababa University, 2021-10) Martha Abebe; Agaredech Jemaneh (Phd)
The impact of television consumption on child development has sparked a discussion among academics, parents, and politicians. Television, according to some experts, may have a favorable impact on youngsters. Television, for example, has exposed people to a wider diversity of cultures and communities, as well as raised young people's understanding of political and social issues, thereby boosting their influence on their own government. Others feel that children who watch more television as children would engage in less physical activity as adults. Children's social development is being hampered by a reduction in the number of chats they have with one another. As a result, the content of and duration of children's exposure to television (TV) shows is a contentious topic in child development and psychology. In this regard, the main objective general objective of the study is to assess children’s' experiences and preferences of watching Television Programs in Addis Ababa. A survey questionnaire was used to attain this goal and collect the data needed for this investigation. Then, the researcher employed descriptive analysis in her research. Different conclusions were drawn from the data analysis results. The study shows that the majority of the sample respondents (76.4 percent) have a diploma or above. An assessment of pertinent data found that the majority of the respondents (61.2 percent) are moms in terms of their relationships with their children. Furthermore, 56 percent of the parents polled had two children, implying that the parents polled have prior experience directing and raising children who watch television. The majority of the parents in the sample (71.6%) had children between the ages of 2 and 12. The results of this study revealed that chat shows (59 times) and soap opera/drama TV programs (58 times) are the two most popular TV programs among children, followed by cartoons (39 times) and sitcom TV programs (38 times) (35 times). However, it was observed that children's/TV children's shows are among the least watched by the target youngsters (19 times 8 local and 11 international 11). The study divulged that almost half of the respondents (49.3%) indicated that the major aim of viewing TV for children is both education and entertainment. Regarding the second research question, it was revealed that a substantial number of respondents, 44.7 percent, stated that their children watch TV virtually the entire day throughout the weakened. This study also found that a large percentage of the selected families (41.8 percent) claimed that their children watch TV at night. However, excessive watching time might lead to sleep and focus issues. The majority of respondents (76.7 percent) stated that their children watch television for 2-6 hours every day. For older children in their first two years of life, the American Academy of Pediatrics (AAP) recommends a daily limit of 1 to 2 hours of good TV programs and discourages television viewing. Despite these assertions, the study's target children watch far more television than is expected. Furthermore, the study discovered that almost half of the families polled (47.8%) said their children watch TV shows with their siblings. This may result in peer pressure and influence in their TV viewing habits. Moreover, it was discovered that the Hetro-Control method is the most commonly employed parental guiding strategy. Parents also employed co-viewing in conjunction with the hetro-control guidance strategy, according to the findings.
An assessment of Communication Satisfaction at the Ethiopian Postal Service Enterprise
(AAU, 2022-05-30) Yirgalem Tilahun; Amanueal Gebru (PhD)
One of the foundations for improving an organization's efficiency is understanding the significance of measuring employee communication satisfaction. The idea of a communication audit is not well practiced in our country, especially in government organizations. One such company is the Ethiopian Postal Service Enterprise (EPSE). This research study is mainly aimed at exploring the level of employee communication satisfaction in EPSE with communication factors and also evaluating the relationship between job satisfaction and communication satisfaction by analyzing Dawns and Hazen (1977) communication satisfaction dimensions. The study also assessed the strength and weaknesses of formal and informal communication practices of the EPSE and also evaluated the relationship between top management and the employee and the supervisory subordinate relationship of the employee. A total of 137 EPSE staff members from 23 departments participated in this study. This study includes both managers and employees of the organization. The researcher used correlational research design and a mixed research method approach that included both quantitative and qualitative data. The primary data for the research was collected through Downs Hazen's 1977 CSQ 7-Step Likert type scale and in-depth interviews. The data were analyzed by SPSS software and by summarizing the responses from the interviewees. The study indicated that there is a low level of communication satisfaction among employees and that there is also a significant communication satisfaction difference in gender and term of employment. Additionally, there is a strong positive relationship between communication and job satisfaction. The study also discovered that middle management and staff members are not satisfied with top management's communication.. Employee satisfaction with their supervisor's communication is comparatively high. According to the research, improving employee communication satisfaction will require more efforts and initiatives from senior managers as well as efficient management of internal communication. By developing various motivational mechanisms to utilize and exploit their knowledge, EPSE also focuses on the communication satisfaction of experienced employees and male employees.
An assessment of Public Relations Practices and challenges: the Case of GIZ Ethiopia.
(Addis Ababa University, 2022-09) Sefanit Minwuyelet; Hailu Gutema (PhD)
The purpose of this study was to assess the practices of PR in GIZ Ethiopia with specific objectives to explore the strategies used within the internal stakeholders and to examine the challenges faced in implementing the practice. It has also the objective of investigating the gap between the general understanding of professional PR from practitioners’ view and how they use it. A qualitative research method was employed, and data was thematically analyzed. The researcher collected data using one to one in-depth interviews (preparing semi-structured interview questions) with fifteen respondents and conducted participant observation. The findings of the study showed that the strategies used by the internal stakeholders of GIZ Ethiopia were targeted at building relationships within internal stakeholders although interactive relations within the stakeholders is found difficult to achieve as employees are not much responsive. Another finding is that the barriers of the PR practices in the organization were professional overlap which further impacts their dedication to the profession and their relationship within the stakeholders. This shows lack of understanding of the profession and its professional standard. Furthermore, the internal PR partitioners implement PR principles by using communication tools available in the organization while the communication flow and interaction focuses solely on sending and transmitting messages mostly not interactive/mutual. The internal PR practitioners view PR as professional. The activities of PR have standards and guidelines to keep uniformity and in turn to bring professionalism into the field. Nevertheless, there are misperceptions about public relations work and role. Because of its placement especially in project areas, it is disregarded for its role in promoting mutual relationships between organizations and stakeholders and its contribution to organizational goals. Proactive and interactive participation of the PR professionals is suggested to build mutual relationships and a common understanding on issues of the major activities. A two-way communication approach within the stakeholders is recommended. Key words: PR practices, building relationships, professional, stakeholders, strategies

Browse

Browsing Journalism and Communication by Title

Results Per Page

Sort Options