A Content Analysis of Children’s Tv Program: the Case of Addis Media Network (Addis Tv) “Yenege Frewoch” Children’s Show
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Date
2022-09
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Addis Ababa University
Abstract
This study aims at analyzing of contents of children’s Tv program on Addis Media Network(Addis tv). Through critical observation and interviews with the producers, editors, and head ofthe show, an effort is made to understand the content of the AMN (Addis Tv) children's program.Content analysis and in-depthinterviews were employed to produce the necessary data for thestudy. In the context of this study, the qualitative content analysis of 10 children's programs 20%0f the total sample were selected through purposive sampling techniques which are broadcastedfrom January 2021 to December 2021 was done. In addition to this an in-depth interview heldwith the program editor, producer, and department head.The findings of the research verified thatAMN (Addis Tv) children’s Tv show has some constraints towards domestic oriented contentsspecially in the area of films, music, fairy tales and using puppets based stories. The outcomes ofthe individual in-depth interviews revealed that as there are some challenges which tackle themto produce a good children’s Tv show.
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Addis Media Network