An Assessment of Audience Views With Bisrat Fm Radio 101.1: The Case of Auto Safety Program.
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Date
2022-11
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Addis Ababa University
Abstract
The central focus of this study was to assess the views of audiences with Auto Safety radio program. The study tried to see the extent to which the program gratifies drivers and forwhat reasons or purposes that they listen the program. Moreover, the study also attempted toexamine the content and presentation of the program and know whether the preferences ofthe drivers are exactly addressed.This study employed mixed research design approach. To generate appropriate data for the study Convenience samplingtechnique andquestionnaires and semi-structured interview were used. Thequestionnaires were distributed to 200 drivers; among these individuals semi-structured interview wasalso made with twenty participants based on their personal compliance and considering their interest of time.The findings of the data showed that 86.3% of respondents agreed that the Auto Safety program offers them companionship, lessens loneliness and build social ties among drivers. The program enables people to share their experiences and learn about different things associated with road safety and their surroundings. Most drivers have a very positive attitude towards the program in this regard. Likewise, the program is trusted and the respondents thought that they get credible information. Therefore, the overall results of this study show that most of respondents were gratified and their needs addressed with the program that was produced.
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Auto Safety radio program