Executive Master of Business Administration
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Item Factors Affecting Technology Adoption in Improving Efficiency in Addis Ababa’s Textile Manufacturing Sector(A.A.U, 2025-06-23) Tsigie Getie Adane; Gemechu W. Olana (PhD)This study examines how technology uptake has impacted business performance in the Addis Ababa textile manufacturing industry, threats and opportunities. Textile industry development is at the center of Ethiopian economic growth and employment as fueled by emerging technologies in automation and analytics. Effort is however hindered by low technology, low skills, and infrastructural vulnerabilities. Adapting to these vulnerabilities necessitates strategic governmental investment and employee skills enhancement. Motivated by vision that focuses on augmenting productivity and competitiveness, the research is focused on key determinants in technology such as automation, information technology, personnel training, and utilization of data. The data were obtained through the administration of structured questionnaires by 187 textile companies randomly and systematically selected from a population of 350 companies to ensure variability. Secondary data and primary responses were used as sources of information. Descriptive analysis revealed moderate adoption levels with average scores of 3.22 for automation, 3.31 for information systems, and 3.37 for supply chain integration. Interestingly, as a fact, expenditures on training and skill development were over 3.90 of the mean, suggesting concern at the high levels regarding appropriateness. Awareness of technological advantages irrespective of it, views on competitiveness and effectiveness were unclear. Inferential statistics produced high significant positive correlations: highly significant correlation (0.981) between automation and IT system implementation, and significant correlations between data analytics usage and IT systems (0.941), and between automation and data analytics usage (0.916). Regression analysis produced 83.5% variance explanation in efficiency by independent variables, with information systems technology explaining the most. The findings support technology spending and business performance dependence on a planned technology and human resource management foundation. Enterprise-level technology integration, improved training, and stakeholder engagement in maximizing productivity are proposed solutions. Mid-level reduction of stakeholder resistance, implementation complexity, and organizational long-term alignment are proposed solutions. Long-term effects of technology adoption and workers' attitudes would be a topic for future research to examine long-term development of Ethiopia's textile sector.Item The Effect of Digital Marketing Strategies on Brand Awareness and Customer Engagement: a case study of startup Tech Companies in Ethiopia(A.A.U, 2025-05-09) Helen Zeberga; Desalegn Amlaku (PhD)This study investigates the effect of Digital Marketing Strategies (DMS) on Brand Awareness (BA) and Customer Engagement (CE) among Ethiopian startup tech companies, exploring BA’s mediating role. Using a cross-sectional survey design, data from 200 respondents in Addis Ababa were collected via a structured questionnaire, analyzing DMS (e.g., Social Media Marketing, Content Marketing), BA (recognition and recall), and CE (satisfaction, loyalty, advocacy). Employing Partial Least Squares Structural Equation Modeling (PLS-SEM), findings reveal DMS significantly enhances BA (β = 0.631, p < 0.001) and CE (β = 0.526, p < 0.001), explaining 54.5% of CE’s variance (R² = 0.545). BA partially mediates the DMS–CE relationship (indirect effect: 0.2025, 95% CI [0.1001, 0.3092]), accounting for 25.4% of the total effect. Social Media Marketing (r = 0.534) and Content Marketing (r = 0.549) are key drivers, while Email Marketing shows weaker impact (r = 0.370). The study, validated by expert consultations, contributes to digital marketing scholarship in emerging markets and offers actionable strategies for startups to leverage platforms like Tiktok and WhatsApp to boost brand visibility and engagement in Ethiopia’s growing digital ecosystem. Despite limitations like the cross-sectional design, these findings provide a robust foundation for enhancing startup competitiveness.Item The Effect of Project Constraint Management in the Case of Catholic Relief Services Ethiopia(A.A.U, 2025-06-19) Mihret Tsegaye; Dejene Tulu (PhD)Project success is a critical concern for non-governmental organizations (NGOs), particularly in resource-constrained environments where effective management of project constraints time, cost, and scope is essential. This study investigates the effect of project constraints management on project success in the case of Catholic Relief Services Ethiopia. The objective is to assess how the management of these key constraints influences the achievement of project goals in terms of Project Cost, Time and Scope. The research method used was the quantitative research method and the research design was descriptive and explanatory research design. The primary data was obtained using structured questionnaires that were administered to 183 project and Finance staff by CRS at Ethiopia. The outstanding valid responses were 171 and are analyzed based on descriptive statistics as well as Pearson correlation and multiple linear regression as a way of assessing relations between the independent variables (time, cost, and scope management) and the dependent variable (project success). The results indicate that the three project constraints which are; time, cost and scope affect the project success positively and significantly. Of these, scope management yielded the most results implying that focusing on how best to specify a project and have it managed has more implication in successful project deliverable than time and cost management process. The second most influential factor was the cost management and the third was time management. These findings demonstrate the relevance of combined constraint management to enhance the work of projects in the NGO environments. In line with its findings, the study suggests that CRS improves its strength in project planning, definition of scope, budgeting, and monitoring so that it could deal with the constraints to ensure better project outcomes. A further duration of putting resources into staff preparation and institutionalized project management methods will carve out a working future of the organization with successful tasks. Future studies can take the view of a larger scope involving numerous NGOs to get a wider generalizability of the study. Key Words: Project success, Project Constraint Management, time management, cost management, scope management, Non-Governmental Organizations.Item The Impact of Service Quality on Customer Satisfaction in the Case of Ethiopian Commodity Exchange (ECX) Concerning the Coffee Market(A.A.U, 2025-05-04) Kalkidan Alemayehu; Desalegn Amlaku (PhD)This study investigates the impact of service quality on customer satisfaction within the Ethiopian Commodity Exchange (ECX), specifically focusing on the coffee market. Using the SERVPERF model, five key service quality dimensions tangibility, reliability, responsiveness, assurance, and empathy were analyzed to determine their influence on customer satisfaction. A quantitative research approach was employed, utilizing structured questionnaires distributed to a randomly selected sample of 322 coffee traders, of which 274 responses were valid for analysis. Descriptive and inferential statistical techniques, including correlation and multiple regression analysis using SPSS v25, were applied to assess the relationships among the variables. The findings revealed that tangibility (β = 0.521, p < 0.001), reliability (β = 0.174, p = 0.002), responsiveness (β = 0.165, p = 0.012), and empathy (β = 0.167, p = 0.001) had statistically significant and positive effects on customer satisfaction. In contrast, assurance (β = 0.023, p = 0.720) did not show a significant impact. The model explained 68.0% of the variation in customer satisfaction (Adjusted R² = 0.680). The study concludes that performance-based service delivery is a strong predictor of customer satisfaction in commodity trading platforms like ECX. It recommends that ECX prioritize improvements in responsiveness, personalization, and physical service attributes while addressing gaps in employee competence and trustbuilding. These insights offer valuable guidance for ECX management, policymakers, and stakeholders seeking to enhance service quality and customer experience in Ethiopia’s agricultural markets.Item Effect of Motivational Factors on Organizational Commitment(A.A.U, 2025-04-29) Bethlhem Mulugeta; Hailemariam (PhD)This study examined the impact of extrinsic motivational factors on organizational commitment among teachers at Gibi Gebreal and Holy Trinity Cathedral private schools in Addis Ababa, Ethiopia. A mixed-methods design was employed, combining quantitative surveys (148 teachers, 90.2% response rate) and qualitative interviews (12 participants). Teachers were selected through a census sampling technique, encompassing all 164 teaching staff across both schools. Quantitative data were analyzed using descriptive and inferential statistics (SPSS v26), including correlation and regression analysis, while qualitative responses were thematically coded (NVivo 12). Findings revealed that salary satisfaction had the strongest correlation with commitment, followed by working conditions and supervision quality, while training showed moderate influence. Qualitative themes highlighted delays in salary payments, inconsistent supervision, and inadequate training opportunities. The study concluded that policy reforms such as competitive compensation, structured mentorship, and resource investment could enhance commitment.Item Fintech Adoption and Risk Management: the Mediating Role of Regulatory Environment, Technological Infrastructure, and organizational Readiness: Evidence From Dashen Bank(A.A.U, 2025-05-12) Habtamu Datta; Habtamu Endris (PhD)In the evolving digital landscape, Financial Technology (FinTech) has emerged as a transformative force within the banking sector, particularly in enhancing risk management frameworks. This study investigates the relationship between FinTech adoption and risk management practices in Ethiopian commercial banks, using Dashen Bank as a case study. The research examines how regulatory environment, technological infrastructure, and organizational readiness mediate the impact of FinTech tools such as AI, machine learning, blockchain, and big data analytics on risk identification, assessment, and mitigation. A mixed-methods approach was employed, combining quantitative survey data and qualitative interviews. Structural Equation Modeling (SEM) was used to analyze the mediating role of institutional factors in FinTech adoption. The results indicate that while FinTech significantly improves the efficiency and responsiveness of risk management processes, its integration is highly contingent upon supportive regulatory frameworks, technological capability, and organizational preparedness. Findings also highlight that regulatory ambiguity, infrastructural deficits, and skill shortages constrain full-scale adoption. This study contributes to academic discourse by filling a research gap in developing economies regarding FinTech’s operational impact on banking risk management. It offers practical insights for bank managers, policy makers, and technology developers, advocating for improved collaboration between financial institutions and regulators. Recommendations include regulatory reforms, investment in digital infrastructure, capacity building, and promoting a conducive ecosystem for FinTechdriven innovation in risk management.Item The Influence of Job Satisfaction and Work-Life-Balance on Employee Retention in Ethiopian Small & Mid-Size Enterprises: the Role of Work-Life Balance as a Moderator Variable in Bole Sub-City Administration(A.A.U, 2025-05-30) Yonus Fantahun; Desalegn Amlaku (PhD)This study analyzes the causes of employee retention in Ethiopian Small and Medium Enterprises (SMEs), focusing on Job Satisfaction (JS) and Work-Life Balance (WLB) within the Bole Sub-City Administration. Using a mixed-methods approach, it incorporates qualitative insights from semi-structured interviews and quantitative data from structured questionnaires completed by 279 employees. The study employs a stratified sample and validates scales with Cronbach's Alpha (JS: 0.95; WLB: 0.92; Employee Retention: 0.96) to ensure reliability. Key findings reveal strong positive correlations: JS and Employee Retention (r=0.719), WLB and Employee Retention (r=0.901), and JS and WLB (r=0.760). Regression analysis confirms both JS (β=0.110, p=0.043) and WLB (β=1.063, p=0.000) as significant predictors of retention, explaining 81.5% of variance (R²=0.815), while WLB’s moderating role between JS and Employee Retention is statistically insignificant (p=0.438), indicating independent effects. The study highlights that younger employees (60.57% aged 21–36) prioritize flexibility and career growth, with demographic factors such as gender (60.22% male) and educational attainment (53.76% bachelor's degree holders) affecting tailored retention strategies. It addresses gaps in the literature regarding Ethiopia's labor attributes in SMEs and enhances understanding of the relationships between job satisfaction, work-life balance, and employee retention, emphasizing the influence of organizational, cultural, and economic factors on employee experiences. The strong correlations among these variables challenge the empirical gap and provide recommendations for organizations seeking to improve employee satisfaction and retention, thereby strengthening the theoretical base of employee retention relationships. Keywords: Job Satisfaction, Work-Life Balance, Employee Retention, Ethiopian SMEs, Mixed-Methods, Strategic HRM.Item Effect of Financial Technology (Fin-Tech) on Financial Inclusion in Ethiopia the Case of (Selected Commercial Banks and Fin-Tech Companies)(A.A.U, 2025-04-17) Ermias Kenjo; Salehu Anteneh (PhD)Fin-Tech can improving financial inclusion not only a topic that draws attention in the global agenda, but also a great significance for the economic development of Ethiopia. Nevertheless, in Ethiopia few researches are conducted on effects of Fin-Tech on financial inclusion. The purpose of this study is to examine the effects of financial technology (Fin-Tech) on financial inclusion in Ethiopia. The researcher was employed both qualitative and quantitative approaches. The research was used both descriptive and explanatory research design method. The researcher use primary and secondary data for this study. The primary data was collected through questionnaires and interviews from management, employees and users of Fin-Tech companies and secondary data was collected from annually audited report in national banks of Ethiopia and other related journal articles. The targeted population is 14 top performed commercial banks and other fin-tech companies. The sample size is 370 respondents. The main findings of the study are: digital saving service, digital credit service, mobile banking service, ATM service, and mobile money service have positive and significant impact on financial inclusion in Ethiopia. Nevertheless digital insurance service and inward international remittance have negative impact on financial inclusion. The results of the study could create understanding of how financial technology can enhance financial inclusion, economic growth, Savings and investment, gender inclusion and input for future policies and initiatives in Ethiopia. Key words: Fin-Tech, financial inclusion, digital saving, digital credit, digital insurance, Payment Instrument Issuer, Payment System Operator and Inward International Remittance, financial literacy, MigrantsItem The Impact of Total Quality Management Practices on Product Quality: a Case Study of Jay-Jay Textile Plc(A.A.U, 2025-06-16) Mahlet Engidawork; Meba Tadesse (PhD)This research aims to investigate the impact of impact of total quality management (TQM) practices (strategic quality planning, continuous improvement, level of customer focus and employee training and involvement) on product quality for the case of Jay-Jay Textile PLC. To achieve the objectives of the study, descriptive and explanatory study designs have been employed through cross- sectional survey questionnaire from a sample of 195 permanent professional employees. These respondents have been selected from the selected department of the organization by random Sampling method. The data collected through questionnaire is analyzed using statistical measures such as descriptive statistics, correlation and multiple regression analysis by using SPSS version 25. The study found a significant positive impact of Continuous Improvement, Level of customer focus; Employee Training & Involvement and Strategic quality planning on product quality. Since quality management practices were found to be a positive predictor of organization product quality, the managements and CEOs of the organization should engage in enhancing the qualities of the management practices to increase their product quality in Jay-Jay Textile PLC.Item The Effect of Employee Relationship Management on Organizational Performance in the Public Sector: the Case of Addis Ababa City Land Development and Administration Bureau.(A.A.U, 2025-06-17) Alekaw Ketemaw; Meba Tadess (PhD)The purpose of this study is to identify the effect of employee relationship management on organizational performance at the Addis Ababa Land Development and Administration Bureau. It considers key ERM variables including HR practices, leadership style, communication, conflict management, and trust. A mixed-methods approach was employed, incorporating both qualitative and quantitative techniques. Quantitative data were collected through structured questionnaires distributed to 177 employees selected from a total population of 318 using random sampling. In the initial phase, purposive sampling was utilized to select key informants relevant to the research. Qualitative data were gathered through document analysis to complement the quantitative findings. Data analysis was carried out using SPSS version 26, employing descriptive statistics (measures of central tendency) and inferential analysis through Pearson correlation and multiple regression models. The findings revealed that ERM has a significant impact on organizational performance at AALDAB. Descriptive results indicated that most respondents agreed with the positive influence of ERM dimensions. Inferential analysis confirmed a strong, positive, and statistically significant relationship between ERM and organizational performance. Moreover, the regression model demonstrated that ERM variables account for 66.2% of the variation in performance outcomes. The study concludes that effective employee relationship management is essential for enhancing organizational outcomes and sustaining long-term success.Item The Effect of Performance Feedback on Employees Job Satisfaction: a Case Study of the Commercial Bank of Ethiopia in the Kirkos District, Addis Ababa.(A.A.U, 2025-06-11) Daniel Shewangizaw; Dejene Tulu(PhD)The study assessed the effect of performance feedback on employees job satisfaction in the commercial bank of ethiopia in the kirkos district, addis ababa. The main objective of this study was to analyze the effect of performance feedback on employees' job satisfaction at the Commercial Bank of Ethiopia (CBE) in the Kirkos District, Addis Ababa. The study employed both exploratory and a descriptive research design and designed a questionnaire survey instrument to assess the effect of performance feedback on employees' job satisfaction at the Commercial Bank of Ethiopia (CBE). To comprehensively address the study objectives and answers the study questions ,the student researcher utilized both qualitative and quantitative research approach. The target populations were employees, managers, and HR personnel at CBE in the Kirkos District of Addis Ababa. This research was focused on specific group of indiveidualas and target population of the study was 432 out of which 180 were samples in the study. The researcher had used both probability and non-probability sampling techniques. Purposive sampling was used to select the key informant. The researcher used both primary and secondary data collection tools. The refined data was analyzed using descriptive statistics involving percentages and frequency distribution, tables and charts were used to give a summary of data and displayed in a meaningful manner. To analyze the collected data in line with the objective of the research undertaking, statistical procedures were carried out using SPSS software. In light of the present findings, it can be concluded that performance feedback methods were identified as a contributing factor to job satisfaction.The study focuses on how open communications and continuous improvement affect feedback exchanges and job satisfaction.how feedback culture among team members promotes growth in both professional and personal development. The role of comprehensive instructions, clear guidelines( Feedback policy) that managers and employees must follow during feedback sessions. The mehods and approaches employed for delivering performance feedback including the various barriers affecting feedback exchange and employees perception towards feedback have been discussed..Accordingly,most of the correlation coefficients are weak, several relationships were statistically significant, especially between openness, tools, employee perception and relationship, It is recommended to conduct further analysis, such as regression, to gain a clearer understanding of the predictive strength of these variables and Commercial Bank of Ethiopia (CBE) Kirkos District should consider conducting feedback sessions multiple times throughout the year, as frequent feedback benefits both employees and the Bank. It helps continuously performance improvement and allows for timely adjustments, whereas quarterly and annual evaluation alone may not be sufficient to address meaningful devevelopment and other pertinent recommendations are included in the study.Item The Effect of Digital Transformation on Customer Experience: The Mediating Role of Customer Engagement: a Case Study of Bank of(A.A.U, 2025-06-08) Kalkidan Gebre; Habtamu Endris(PhD)This study analyzes the impact of digital transformation on customer experience in the banking sector, based on the Bank of Abyssinia within the Central Addis District. Based on a sample of 372 respondents, information was collected through a structured questionnaire using a five-point Likert scale. Both explanatory and descriptive research designs were used, and SPSS version 30 was used to carry out the statistical analysis. Regression analysis was utilized to quantify the impact of four most significant dimensions of digital transformation, i.e., personalization, automation, self-service banking, and Omni channel integration on customer experience, whereas mediation analysis with PROCESS Macro version 4 examined the mediating impact of customer engagement. The findings revealed that personalization, self-service banking, and Omni channel integration possess statistically significant and positive impacts on customer experience. While automation have significant negative relation with customer experience. Besides, mediation analysis also showed customer engagement was established to mediate partially between digital transformation components (personalization, automation, self-service banking and Omni channel integration) and customer experience. These conclusions place emphasis on customer-focused digital transformation and indicate engagement as a critical bridge in building exceptional customer experiences. The study presents practical recommendations for banks seeking to enhance service delivery by digital transformation and suggests research avenues for future emerging digital bank trends.Item The Role of Brand Familiarity and Trust in Consumer Buying Decision: the Mediating Role of Brand Loyalty in Leading Soap and Detergent Companies in Addis Ababa, Ethiopia(A.A.U, 2025-06-18) Selamawit Tigabu; Yohannes Workaferahu (PhD)In Ethiopia’s competitive soap and detergent market, there is limited empirical research on how brand familiarity and trust influence consumer buying decisions, especially in the context of emerging markets. This study aimed to address that gap by examining the role of brand familiarity and brand trust on consumer buying decision and assessing the mediating role of brand loyalty. A quantitative approach was employed using a descriptive and explanatory research design, with data collected through structured questionnaires from 359 consumers in Addis Ababa. Analysis was conducted using SPSS and the PROCESS Macro, applying descriptive statistics, multiple regression, and mediation analysis. The results revealed that brand familiarity had a stronger direct effect on purchase decisions, while brand trust exhibited a greater indirect effect through brand loyalty, with 35% of its impact mediated compared to 14% for familiarity. Differences between global (Unilever) and local brands (Repi and Samanu) were also evident across familiarity, trust, and loyalty dimensions. The findings suggest that while brand familiarity plays a key role in driving initial purchase intent, building brand trust is more critical for fostering long-term loyalty. Based on this, it is recommended that local brands invest more in trust-building strategies and consistent consumer engagement to strengthen their competitiveness against multinational brands.Item The Effects of Strategy Orientations on Firm Performance: the Case of IT Startups in Addis Ababa(A.A.U, 2025-05-18) Kidist Nigussie; Lakew Alemu (PhD)In Ethiopia’s rapidly expanding digital economy, technology startups play a vital role in economic transformation but face challenges such as limited infrastructure, regulatory uncertainties, and financial constraints. This study investigates the effects of strategic orientations (market, entrepreneurial, learning, and technology) on firm performance among IT startups in Addis Ababa. Using an explanatory research design and quantitative research approach, data were collected from 155 startup managers through a structured Likert-scale questionnaire. The regression analysis revealed that entrepreneurial orientation had the strongest positive influence on firm performance (β = .693, p < .001), followed by learning orientation (β = .363, p < .001). Technology orientation had a significant but negative effect (β = –.195, p = .002), while market orientation showed no significant relationship (β = –.052, p = .348). The study concludes that strategic alignment, especially in entrepreneurial and learning behaviors, is crucial for startup success. It recommends strengthening entrepreneurial and learning practices, improving market responsiveness, and aligning technology investments with business needs. These findings offer insights for founders and policymakers seeking to drive sustainable growth in Ethiopia’s startup ecosystem. Key words: firm performance, Information technology, strategic orientation, IT StartupsItem Determinants of Deposit Mobilization: in The Case of Selected Private Commercial Banks in Ethiopia(A.A.U, 2025-05-08) Selamwit Mengiste; Sewale Abate(PhD)Deposit mobilization is the primary source for banking business to secure their existence. The objective of this study was to examine the determinants of deposit mobilization for selected private commercial banks in Ethiopia. For the purpose of this study, eight private commercial banks were selected based on some of them selected based on their year of establishment and others selected based on current performance. To achieve this objective, fifteen year data from 2009 to 2023 was collected and encoded in to stata accordingly. In order to conduct this study, the researcher used six independent variables namely branch expansion, bank liquidity, bank profitability growth, deposit interest rate, inflation rate and per capita income. While conducting this research, the researcher employed quantitative research approach and explanatory research design. The researcher used a purposive sampling technique. Fixed effect model the models account for time-invariant unobserved factors within individuals was used for data analysis. Branch expansion, bank liquidity, deposit interest rate and per capita income positively related on deposit mobilization at 5% significant level. Whereas inflation had a statically significant negative effect on deposit mobilization at 5% significant level. Bank profitability insignificant positively effect on deposit mobilization. Finally, the researcher recommended that private commercial banks included in the study should expand their branch around the rural areas of the country, specifically in small town areas of the country. Furthermore, the researcher also recommended these private commercial banks to maximize their bank liquidity position by managing current asset to current liability and should understand macroeconomic variable and effect on deposit mobilization as much as possible to attract additional customer and deposit.Item Impact of Human Resource Management Practices on Employee Performance: the Case of Amhara Bank Head Office(A.A.U, 2025-05-10) Dagmawit Mengste; Yared Asrat (PhD)This study examines the effect of Human Resource Management (HRM) practices on employee performance within the context of a newly established bank. Effective HRM practices are increasingly recognized as key drivers of organizational success, particularly through their influence on workforce productivity and motivation. The research adopts a quantitative approach, utilizing structured questionnaires to collect data from employees across various departments. A simple random sampling method was used to select a representative sample. A total of 222 questionnaires were distributed, and 213 valid responses were obtained, resulting in a 96% response rate. The study assessed five key HRM dimensions: training and development, performance appraisal, compensation and reward, recruitment and selection, and job security. Data were analyzed using SPSS through descriptive statistics, correlation, and multiple linear regression. The regression analysis revealed that performance appraisal (β = 0.364), compensation and reward management (β = 0.265), training and development (β = 0.197), and job security (β = 0.158) had statistically significant positive effects on employee performance (p < 0.05), while recruitment and selection did not show a significant impact. The model explained 64.2% of the variance in employee performance (Adjusted R² = 0.642). These findings highlight the critical role of strategic HRM practices in enhancing employee performance and organizational efficiency. The study offers practical recommendations for HR policy improvements and provides a foundation for future research in the banking sector. Keywords: Training and Development, Performance Appraisal, Compensation and Reward, Recruitment and Selection, Job Security, Employee Performance, Amhara Bank.Item Effect of Emotional Intelligence on Conflict Management: case of Commercial Bank of Ethiopia(A.A.U, 2025-05-30) Rahel Gebrehiwot; Habtamu Endris (PhD)This study examined the effect of emotional intelligence (EI) on conflict management among employees at the Commercial Bank of Ethiopia (CBE) head office using both qualitative and quantitative methods. The study used mixed-method approach both explanatory and descriptive design. A standardized questionnaire was used for data collection, with a 95% response rate from 210 distributed questionnaires. Stratified and purposive sampling techniques were used to select respondents. SPSS Version 25 was used for data analysis using descriptive statistics, correlation, and regression techniques. All four components of emotional intelligence (perceiving, understanding, facilitating, and managing emotions) were positively correlated with conflict management, although the strength of the relationships varied. Understanding emotion showed the strongest correlation with conflict management (r = 0.611). The regression model showed that 52.6% of the variance in conflict management is explained by emotional intelligence (R² = 0.526), with an overall strong relationship (R = 0.725). Perceiving, understanding, and facilitating emotions were significant predictors of conflict management. However, managing emotions was statistically insignificant in the quantitative analysis. Notably, qualitative insights from managers revealed that this dimension was still perceived as critical for leadership effectiveness. This difference suggests that while managing emotions may not be broadly applied by employees in daily conflicts, it becomes vital at higher levels of responsibility such as in leadership roles where managing emotion plays a key role in guiding teams and resolving interpersonal conflict which indicates hierarchical factors may influence its role in conflict management. Based on the findings, the study recommends structured emotional intelligence training that focus on improving employee’s ability to perceive, understand, and facilitate emotions, alongside leadership development programs to address the practical importance of managing emotions in workplace conflict situations.Item The Effect of Digitization on Organizational Performance: Mediating Role of Workflow Efficiency in Selected Grade 1 Contractor Companies.(A.A.U, 2025-06-07) Abey Abebe; Abera Legesse (PhD)This study investigates the effect of digitization on organizational performance, focusing on the mediating role of workflow efficiency in selected Grade 1 contractor companies. Utilizing both descriptive and explanatory research designs, the study explores characteristics and causal relationships between variables. A mixed-methods approach was employed, combining qualitative and quantitative techniques. Qualitative data were collected through surveys, questionnaires, and key informant interviews, while quantitative data were analyzed statistically. The target population comprised 18,518 employees from eighteen Grade 1 contractor companies, with a sample size of approximately 392 determined using Yamane's formula. Stratified and simple random sampling techniques were applied to ensure representative data, enhancing precision and reducing bias. Our study gathered insights from both primary data (surveys and interviews) and secondary data (existing documents) to analyze the impact of digitization. We used both descriptive and inferential methods, including multiple linear regressions, to examine the relationships between key variables. Our analysis identified that digitization was highly correlated with organizational performance improvement, pointing to a transformational role of digital initiatives. We found that training employees had an important and significant relationship with the performance achieved, consequently showing importance in maximizing the value of digital tools. Management support showed a meaningful correlation, which emphasized the role of leadership in digital transformation. We identified workflow efficiency as a critical mediator of this relationship. These results thus indicate a need for a balanced approach across these to ensure long-run success. We would thus advise the management that they should first invest on the digital equipment as well as employee capabilities while encouraging effective management support at the same time. The companies should also involve regular technological infrastructure and training programs assessment for best performance in today's dynamic construction industry within Addis Ababa.Item The Effect of Flexible Work Arrangements on Employee Performance: in the case of Commercial Bank of Ethiopia(A.A.U, 2025-06-15) Eshetu Seid; Habtamu Endris(PhD)This study investigates the effect of flexible work arrangements on employee performance at the Commercial Bank of Ethiopia. A quantitative research approach was employed, utilizing a questionnaire to collect data from 338 employees. The study examined five types of flexible work arrangements: telecommuting, condensed workweeks, flextime, part-time work, and shift work. Data analysis included descriptive statistics and multiple linear regression. The findings indicate that flextime, shift work, and condensed workweeks have a significant positive impact on employee performance. Flextime was found to be the strongest positive predictor. Contrary to expectations, telecommuting had a small but statistically significant negative effect on employee performance. Part-time work did not show a significant relationship with employee performance. The results suggest that the bank can enhance employee performance by strategically implementing flextime, shift work, and condensed workweeks. However, the negative effect of telecommuting warrants a review of its current policies and practices within the bank.Item The Effect of Dstv's Service Attributes on Consumer Perception in Addis Ababa: an Analysis Considering Cultural and Linguistic Factors(A.A,U, 2025-05-03) Tigist Habtamu; Abera (PhD)This research investigates the influence of DSTV's service attributes—specifically pricing and program content—on consumer perception in Addis Ababa, with consideration given to the role of cultural and linguistic relevance. Recognizing the dynamic digital streaming landscape, this study explores how these primary factors collectively influence consumer attitudes, preferences, and purchasing decisions. A quantitative research methodology was employed, utilizing survey questionnaires administered to a sample of 384 consumers in Addis Ababa. Both descriptive and explanatory research frameworks guided the primary data collection, which aimed to evaluate perceptions of DSTV's service attributes. Correlation analysis and multiple linear regressions were utilized to examine the relationships between service attributes and consumer perception, as well as to explore the potential role of cultural and linguistic factors. The findings underscore the significant influence of content satisfaction on consumer perception, particularly concerning content updates, international programming, and local Ethiopian options. Content satisfaction exhibited the strongest positive correlation with consumer perception, highlighting its critical importance. Crucially, cultural and linguistic relevance emerged as a significant direct predictor of consumer perception, demonstrating moderate correlations with both content satisfaction and consumer perception. While cultural and linguistic relevance proved to be a notable direct predictor, its moderating impact on the relationship between service attributes (pricing strategy & content satisfaction) and consumer perception was not statistically significant within this specific sample. This finding, while not supporting the initial moderation hypothesis, nonetheless provides valuable insights into the complex interplay of these factors in the Ethiopian market. Based on these insights, it was recommended that DSTV continues to leverage its competitive advantages in channel variety and content satisfaction. The study contributes to the broader understanding of consumer behavior in emerging markets, particularly concerning the nuanced influence of cultural and linguistic factors in the pay-TV industry.