Executive Master of Business Administration
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Item Assessment Factors Affecting Digital Marketing Effectiveness: In the case of Ethiotelecom(A.A.U, 2024-01-18) Wesenu Ashetu Abebe; Abera Legesse (Assistant professor)This study described the assessment factors affecting digital marketing effectiveness in the Ethiotelecom. It focused on four key independent variables: infrastructure, search engine optimization (SEO), brand awareness, and organizational dimension. The research aimed to predict how advancements in infrastructure would affect digital marketing performance, assess the impact of evolving SEO strategies on visibility and effectiveness, evaluate the growing significance of brand awareness in customer engagement, and analyze how changes in organizational dimension might influence marketing success. Data were collected through a survey from 384 respondents to gain quantitative insights into the anticipated effects of these factors on digital marketing performance. A qualitative approach was also employed, conducting a thorough literature review of relevant academic, articles and published thesis. Additionally, secondary data from reports and case studies on digital marketing practices and similar contexts were included to enhance the findings and provide a broader perspective. By integrating both primary and secondary data, the research aimed to establish a comprehensive framework for understanding the evolving dynamics of digital marketing in the Ethiopian Ethiotelecom . The findings were expected to offer valuable recommendations for refining digital marketing strategies, particularly in boosting online sales and customer engagement over time. Ultimately this study contributed to the existing literature on digital marketing in developing countries and proposed actionable strategies for improving marketing effectiveness. The central research question was to assess what factors affect digital marketing practices at Ethiopia Telecom-Ethiotelecom ?Item Does Psychological Empowerment and Perceived Organizational Support Influence Organizational Citizenship Behavior Case of Dashen Bank(A.A.U, 2025-01-03) Heran Mulushoa; Habtamu Endris(PhD)The main purpose of the study was to identify the influence that psychological empowerment and perceived organizational support have on organizational citizenship behavior in Dashen Bank. The research uses descriptive and explanatory research designs. Questionnaire were used to gather all necessary data from primary sources through survey. The target population of this research consisted of permanent managers and non-managerial employees working in Dashen Bank in Addis Ababa district in some selected branches. The sample size of the respondents was determined by applying the multi-stage stratified proportional sampling technique. The sampling units of each department were determined based on their number in relation to the entire population of that work unit. A total of 90 sampling units were selected and the questionnaires were distributed. As a result, all the questionnaires were correctly completed, returned and used for analysis. In addition, SPSS version 26 software was used to enter, code and analyze the data collected through the questionnaire. Descriptive analyses such as mean and standard deviation with inferential statistics of correlation and regression analysis were used to analyze, interpret and present the collected data. Therefore, descriptive statistics show that respondents strongly agree on perceived organizational support, psychological empowerment and organizational citizenship, the result of Pearson correlation confirmed the existence of a statistically significant and positive correlation between psychological empowerment and perceived organizational support on organizational citizenship behavior. Finally, the result of the multiple regression revealed that psychological empowerment and perceived organizational support have a statistically significant predictive power on the organizational citizenship behavior of the companies studied, the organization should try to support employees and should empower employees psychologically to improve organizational citizenship behavior.Item Factors Influencing Online Purchase Intentions at Addis Ababa University College of Business and Economics: a Case Study of Kiosks(A.A.U, 2024-01-11) Bisrat Mulugeta; Abera Legesse (PhD)This study investigates the factors influencing online purchase intentions among students at Addis Ababa University College of Business and Economics, focusing specifically on kiosk services. As e- commerce continues to grow, understanding the determinants that affect students' willingness to engage in online transactions is essential for enhancing service delivery and marketing strategies. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather data from a diverse sample of students. Key factors examined include perceived ease of use, trust in online platforms, social influence, and perceived value. Findings indicate that trust and perceived ease of use significantly impact students' intentions to purchase online. Additionally, social influence plays a crucial role in shaping purchasing behaviors within the university community. The study concludes by providing recommendations for kiosk operators and policymakers to improve online purchasing experiences, ultimately fostering a more robust e-commerce environment in academic settings. This research contributes to the existing literature on online purchasing behavior in developing contexts and offers insights for future studies on e-commerce adoption among university students. Keywords: online shopping, purchase intention, Addis Ababa University, e-commerce, student behavior, trust, social media marketing.Item The Impact of PMS on EP in the Commercial Bank of Ethiopia: the Case of Kirkos District(A.A.U, 2025-03-19) Denekew Shumete; Abera Legesse (PhD)This study examines the impact of the Performance Management System (PMS) at the Commercial Bank of Ethiopia's Kirkos District on employee performance (EP). The research focuses on four key components of PMS: performance planning, performance monitoring, performance review, and performance rewarding. Data was collected from a sample of 161 employees across 12 randomly selected branches and the district office. A combination of regression analysis and correlation tests was used to explore the relationships between these PMS components and employee performance. The study employed a descriptive and explanatory research design, incorporating both quantitative data from structured questionnaires and qualitative insights from open-ended responses. Secondary data was also gathered through document reviews of internal reports and external literature on PMS in the banking sector. The analyses were performed using SPSS (Version 27). The results indicate significant positive relationships between all four PMS components and employee performance, with performance rewarding showing the strongest correlation (r = 0.712, p = 0.000). The regression model explains 87.4% of the variance in employee performance (R² = 0.874), confirming the positive influence of PMS practices. Statistical tests for normality, homoscedasticity, and autocorrelation confirmed the reliability of the findings. This study highlights the crucial role of a well-structured performance management system enhancing employee performance at the Commercial Bank of Ethiopia’s Kirkos District. The findings offer valuable insights for refining PMS practices in the banking sector and suggest avenues for future research. Keywords: Performance Management System, Employee Performance, Commercial Bank of Ethiopia, Kirkos District, Performance Planning, Performance Monitoring, Performance Review, Performance Rewarding.Item The Effect of Job Stress on Employee Psychological Well-Being: the Case of Abay Bank, North and East District(A.A.U, 2025-01-18) Yohanan Ayfokiru; Meba Tadesse (PhD)The aim of the study was to examine the effect of job stress on employee psychological wellbeing, the case of Abay Bank North and East District, Ethiopia. This study employs a mixed methods research approach to examine the effect of job stress on employee psychological well-being at Abay Bank, North and East District, Ethiopia. Data were collected using purposive and simple random sampling techniques, involving a sample of employees. The study investigates the relationships among workload, role clarity, employee autonomy, and workplace relationships, and their impact on psychological well-being. Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS), employing Pearson correlation analysis to identify significant relationships among variables. The results reveal strong positive correlations between role clarity and workplace relationships with psychological well-being, while workload demonstrates a negative correlation. To further explore these relationships, a multiple linear regression model was utilized, explaining a substantial portion of the variance in psychological well-being, with a notable R-value. The ANOVA results indicate that the regression model is statistically significant. Coefficient analysis shows that workplace relationships and employee autonomy significantly enhance psychological well-being, while excessive workload detracts from it, alongside a positive influence from role clarity. These findings highlight the essential need for Abay Bank to implement strategies that manage workload, enhance role clarity, and foster supportive workplace relationships. Keywords: job stress, psychological well-being, workload, role clarity, employee autonomy, workplace relationshipsItem The Effect of Performance Appraisal on Employee Retention: a Case Study in Metropolitan Real Estate Plc(A,A,U, 2025-03-20) Tamrat Araya; Habtamu Endris (PhD)This study is conducted to explore the effect of performance appraisal practices on employee retention at Metropolitan Real Estate Plc. Employing a quantitative research approach, data was collected through a comprehensive survey questionnaire. The study focused on the entire population of 150 Metropolitan Real Estate employees, and a total of 140 employees was used in this analysis. Regression Analysis and Correlations were utilized to thoroughly analyze the data collected using SPSS version 27 to analyze the data meticulously gathered. The findings of the study clearly showed that among the main findings of the study was that from the four factors of effective PA, which are Clarity, Performance appraisal includes continuous feedback, fairness, and transparency, 360-degree feedback in the appraisal has a significant positive effect on employee retention. Based on the model summary, the R square value indicated that the independent variables explained the dependent variable by 0.662. This result implies that continuous feedback, fairness and transparency, and 360-degree feedback accounted for 66.2% of the variance in employee retention. The real estate PA is susceptible to several mistakes and prejudices that can greatly aggravate employee discontent and ultimately result in their resignation. The study has important implications for employee retention in corporate management. The findings of this study can help global managers focus on the specific characteristics that significantly influence employee satisfaction and loyalty when they design and implement effective performance appraisal systems, thereby minimizing the risk of employee turnover and fostering a more committed workforce.Item The Effect of Strategic Human Resource Management Practice on Employee Performance : in the Case ofAwash Bank(AAU, 2025-01-22) Seble Worku Beje; Asres Abitie (PhD)This study aims to analyze the effect of strategic human resource management practice on employee performance in the case of Awash Bank at head office and southern Addis Ababa district branches. The research adopts quantitative research approach in which both descriptive and explanatory research design are applied. For which stratified sampling techniques have been to select the study sample from the target population of the study. Out of the 152 of the bank employees approached for the study from Awash Bank at head office and southern Addis Ababa district 141 employees effectively responded to the research survey questionnaire. Both primary and secondary data sources were applied for this study. The secondary data was used to assess the existing processes, policies, procedures, and forms utilized by the HR department of the Awash Bank while the primary data was collected through a questionnaire that included mainly close-ended questions and some open-ended questions which were applied for respondents at managerial positions. Quantitative data obtained from the survey analyzed using SPSS software package. Statistical analysis techniques like correlation and regressions methods are used to examine the relationship between the dependent Employee performance in our case and independent variables which are SHRM practices such as career planning, training & development, performance appraisal, recruitment, reward management and employee performance. The outcome of the quantitative analyses is presented using bar charts, graphs, pie charts, and tables. Accordingly, quantitative assessment outcomes are presented in the form of frequency distribution tables and bar graphs. The findings of the Regression analysis revealed significant positive correlations between four of the SHRM practices (independent variables) and employee performance metrics. Particularly the reward management and performance appraisal practices had the most substantial impact on employee performance outcomes. While Training & Development and Selection & Recruitment are also expressed positive relationship with the outcome variable, albeit weaker. This study contributes to the understanding of the positive relationship between effective SHRM practices and employee’s performance outcomes. Which in turn offers practical implications for HR strategies and practices in the banking sector.Item Factors Influencing the Public Private Partnership Program Between International Clinical Laboratories and Public Hospitals in Ethiopia(AAU, 2025-03-19) Kirubel Eshetu; Asres Abitie (PhD)The global health system faces unprecedented demands due to population growth, urban migration, aging, and chronic illnesses. Diagnosis is crucial for monitoring patients and preventing diseases. Low- and middle-income countries, such as Ethiopia, struggle with issues of affordability and quality in healthcare. Public-private partnerships aim to bridge these gaps by optimizing the resources of both the public and private sectors. This research aims to determine the success rate of the PPP program between International Clinical Laboratories and public hospitals, as well as the factors that influence this partnership. A quantitative cross-sectional study design was employed to determine the success rate of the PPP program and identify factors influencing program success among clinicians and hospital managers working in public hospitals. A total of 185 participants were involved in this study. The collected data were analyzed to assess its internal consistency using Cronbach's Alpha, following Hair's (2014) recommendation that a value of .70 or higher indicates an acceptable level of consistency. Multi-variate logistics regression was applied to assess the relationship between the independent and dependent variables with a significance level set at P <0.05. Data analysis was conducted using IBM SPSS Version 22.0 for the analysis. The overall proportion of public private partnership program success was 63.2% (95% Confidence interval (CI): 56.2–69.7). Female sex (AOR) = 2.9, 95% (CI) (1.1–7.8), p = 0.039), service accessibility (AOR = 3.6, 95% CI (0.98–13.5), p = 0.045), presence of operational flexibility (AOR = 2.7, 95% CI (1.1–6.8), p = 0.035), and application of Information technology in service delivery (AOR = 4.5, 95% CI (1.5–14.0), p = 0.009) were significantly associated with PPP program success (P<0.05). The success of Public-Private Partnerships (PPPs) in the diagnostic business is influenced by gender dynamics, improved service accessibility, operational flexibility, and the use of information technology. Further studies are needed to complement quantitative findings with in-depth qualitative analyses involving key stakeholders to better understand additional potential hidden factors that may influence the success of PPP program.Item The Effect of Customer Relationship Managemnet on Bank’s Perfomance (the Case of Gadaa Bank)(A.A.U, 2025-03-26) Sebasegel Seyoum Gemeda; Abitie Kebede (PhD)The objective of this research is to examine the effect of CRM (data management, interaction management, knowledge management, and technology-based CRM and customer experience) on bank performance in the case of Gadaa Bank. To examine how the foreign currency floatation moderates the CRM and bank performance. Customers and staff of Gadaa Bank provided both quantitative and qualitative data, and a combination of approaches was used in the research. The study took total 469 bank employees and customers samples size for this research. The study examined the relationship between CRM dimensions namely; data management, interaction management, knowledge management, technology-based CRM, and customer experience moderator influence of foreign currency on bank performance. According to the study's findings, CRM significantly affect the bank performance and the results of a moderated multiple linear regression analysis showed that there was a significant relationship between CRM dimensions namely interaction management, knowledge management, technology- based CRM and customer experience on bank performance and the bank needs to give focus on these findings to enhance its customer relationship as its main mission.Item "Investigating the Effectiveness of Traffic Rules, Regulations, and Public Campaigns on Pedestrian Safety in Addis Ababa"(A.A.U, 2024-06-17) Nigist Girma; Habtamu Endris (PhD)The study aims to investigate the effectiveness of traffic rules, regulations, and public campaigns on pedestrian safety in Addis Ababa. It seeks to understand the relationship between enforcement of traffic laws, adherence to regulations, infrastructural changes, public education campaigns, and the resulting pedestrian safety in the city. Employing a mixed-method research approach, the study utilizes both quantitative and qualitative data. A survey questionnaire, designed on a Likert- type scale, was distributed to 384 respondents using convenience sampling. The data was analyzed using descriptive and inferential statistics, including Pearson's correlation and multiple regression analysis, to examine the relationship between the independent variables and pedestrian safety. The study found that enforcement of traffic rules, adherence to traffic regulations, infrastructural changes, and public education campaigns all have a positive and significant impact on pedestrian safety. The correlation analysis revealed moderate positive relationships between these factors and pedestrian safety, with infrastructural changes showing the strongest correlation. The research concludes that a multifaceted approach, involving strict enforcement of traffic laws, public adherence to regulations, infrastructural improvements, and effective public education campaigns, is essential for enhancing pedestrian safety in Addis Ababa. The study recommends the implementation of comprehensive traffic management strategies that include the development of pedestrian-friendly infrastructure, continuous public education on road safety, and rigorous enforcement of traffic regulations to ensure a safer environment for pedestrians. Additionally, it suggests further research to explore the long-term sustainability of these interventions and their applicability in different urban contexts.Item An Assessment of Credit Monitoring Activities on interest Free Banking: A Case Study on Cbe Noor(A.A.U, 2024-05-30) Temkina Temam; Temesgen Worku (Phd)In the banking sector, effective risk management systems and monitoring procedures play a pivotal role in assessing progress towards predefined objectives. This study evaluates the credit monitoring practices at CBE Noor in Addis Ababa, Ethiopia, focusing on interest-free banking. Data was gathered from 153 respondents across four selected branches of CBE, out of a sample of 177 respondents who completed self-administered questionnaires. A descriptive research design was used for data analysis, which examine main aspects of the study such as client investment monitoring, stakeholder engagement, supervisory infrastructure, and adequacy of professional training in credit monitoring for interest-free banking. The findings indicate a strong positive perception of customer investment monitoring within interest-free banking. Investors show significant interest in the establishment and growth of interest-free banking services. The study highlights the robust supervisory infrastructure of the Commercial Bank of Ethiopia (CBE) in the context of interest-free banking, noting its effective oversight and supportive role in credit facilities. Additionally, the study identifies sufficient qualified personnel dedicated to monitoring interest-free banking activities, despite lower utilization of desktop and online tracking tools. Overall, the study underscores investor confidence and support for interest-free banking initiatives at CBE Noor. It recommends collaborative efforts between CBE and regulatory bodies to enhance regulatory frameworks in specific markets.Item The Effect of Corporate Social Responsibility on Organizational Performance: In the Case of Ethio-Leather Industry Company(A.A.U, 2023-07-20) Afrah Seid; Amare AbawaThis study aims to evaluate The Effect of Corporate Social Responsibility on organizational performance in Ethio Leather Industry Company. Corporate social responsibility has been a topic of interest for many scholars until nowadays and it is very debatable. As per the reviewed literature, the subject has been given low attention in developing countries despite the contribution it has in bringing good reputation for the firms and the controversy in the subject is considered as a gap for this study. This study is Explanatory research which observes causal effect of the three variables (Philanthropic, Legal and Ethical Responsibilities) used to measure CSR by using quantitative research approach. In order to collect data Questionnaire has been distributed for a total sample size of 277 respondents. These questionnaires were distributed to the staff members of ELICO, and all of the responses were collected. Then after, for the data analysis the study uses linear regression analysis through SPSS software version 27 and all of the regression assumptions has been tested. According to the findings the beta value for Philanthropic responsibility=0.37, Beta value for Legal responsibility and Ethical responsibility has been found to be 0.24 and 0.38 respectively. Since the P value for every variable is >0.001, this implies that by keeping constant the other variables, for a unit increase in Philanthropic, Legal and Ethical responsibilities Organizational performance will be enhanced accordingly. Since the independent variable measures has direct and significant effect in performance, it is concluded that CSR has a positive and significant effect in organizational performance. Based on this conclusion it is recommended that the company needs to keep investing this CSR practices in an organized manner and they have to add this CSR practices in their strategic plan and they have to examine and measure the long term effect in the organizational performance.Item Determinants on Distribution of Fast-Moving Consumer Goods in Addis Ababa: The Case of Locally Produced Edible Oil(A.A.U, 2022-05-20) Selamawit G/Egziabher; Asres Abite (Ph.D.)Any organization to be effective there should be a well distribution management system to convey final products from the manufacturer to the consumers. The main objective of this study is to examine the determinants on distribution performance of locally produced edible oil. The study focused on determinants on distribution of fast-moving consumer goods in Addis Ababa for the case of locally produced edible oil which is Tena Oil, product of Health Care Food Manufacturer S.C at the firm of food. A quantitative approach was employed to come across the objectives of the study and to go through all research questions and hypothesis. A total of sixty-seven well-structured close ended questioners were distributed to different professionals and fifty-seven were returned which is 85.1%. After checking the reliability and validity of the primary data it was further analyzed by statistical package for social science (SPSS). Product quality in the distribution system highly affects the distribution of locally produced edible oil in Addis Ababa. The impact of locally produced edible oil quality on the distribution system is the main determinant factor. The product price and end users need is one of the determinant factors in the distribution of locally produced edible oil in Addis Ababa. Under this the Price of the local produced edible oil strongly affecting the performance of the distribution. Influence of product promotion on selling performance have a great impact on distribution of locally produced edible oil in Addis Ababa. Among entities promotion increase the visibility of the product and it is strongly affecting distribution performance. The availability of product influence on companies sells target is the main impact on distribution of locally produced edible oil in Addis Ababa. From different factors product production Consistency strongly affect distribution performance. Among the main distribution determinants; distributor’s experience is the first ranked determinant factor in the distribution of locally produced edible oil scoring a mean value of 3.992. Distributor’s efficiency in the market and product promotion of locally produced edible oil in Addis Ababa become second and third having a mean value of 3.885 and 3.875 respectively. A good warehouse management has a big influence to increase the efficiency distribution. And finally, and distributorsrecommendations are also forwarded for customers accordingly.Item Customers’ Digital Banking Experience: Abay Bank Managers’ Perceptions(A.A.U, 2024-02-10) Hana Fekadu; Mesfen F. (PhD)Digital banking is transforming the banking sector, as well as how banks generate profit and provide services to their clients. With the help of self-service technology, the customer experience becomes the central tenet of banks that have undergone a digital transformation. The goal of this study is to examine how those contemporary technologies affect managers' opinions of customers' experiences with digital banking. Because managers have direct contact with consumers and obtain firsthand information, information gathered from them is essential to improving customer satisfaction. An in-depth analysis of manager interviews at Abay Bank S.C. has been conducted using a qualitative study methodology. The key research issues were addressed in the study's conclusion, along with some suggested applications for financial institutions. Banks should aggressively seek out the explicit and latent requests of different customer groupings, as each customer contact data has the potential to become the source of improving customer experience evaluation. Consumers expect to be able to choose between human interaction and self-service technology. Sensitive topics may be handled by digital solutions that have the maturity to provide security and trust as well as complex functionality. Customers should be familiar with technology regardless of a financial institution's stage of digital transformation, and ethical guidelines should be highly valued by banks in order to promote transparent communication and a sense of value for all types of consumers.Item “Effects of Procurement Practices on Organizational Performance: The Case of Ethiopian Roads Administration”(A.A.U, 2024-06-02) Kibur Amaha Diana; Tsegabrehan Mekonnen (PhD)Procurement is one of the prominent drivers of growth and development in any country. It even plays a vital role in the road sector, as most public procurement activities in the sector come through project delivery systems. This research investigates the effect of procurement practices on the organizational performance of Ethiopian Roads Administration (ERA). The study adopted an exploratory research design along with quantitative research approach. Both primary and secondary data were used to accomplish its objectives. A structured questionnaire that utilized a five-point Likert scale was distributed to 142 employees across five directorates that were directly involved in the procurement process of the organization. 107 questionnaires were returned and analyzed using IBM SPSS statistics 27 software. Descriptive statistics such as frequency, mean and standard deviation, as well as inferential statistic, particularly correlation and multiple regression analysis were used to analyze the questionnaires. The findings revealed that all procurement practices had positive and significant relationship with organizational performance. Ethical practice, buyer to supplier relationship, and procurement planning had a high correlation to organizational performance while organizational capacity and contract management had a moderate correlation. The study recommends ERA to use historical data from other similar projects when trying to forecast their schedules and costs during their planning phase, put adequate efforts on employing better human and technology resources and apply better contract management practices in order to boost their organizational performance.Item Effects of Organizational Citizenship Behavior on Organizational Performance: The Case of Awash Bank, Addis Ababa District(A.A.U, 2024-05-11) Lidya Berhanu; Amare Abawa (PhD)Organizational Citizenship Behavior is a set of behaviors that are not part of the formal requirements of a job, but helps the effectiveness of organizations. Despite this definition, employees often consider these behaviors optional and they cannot be officially recognized for organizations. The present study investigates the effect of Organizational Citizenship Behavior (OCB) on organizational performance, focusing on Awash Bank in Addis Ababa District. Employing an explanatory research design, a quantitative approach was used and data was collected from 150 bank workers using structured questionnaires designed in five points Likert scale. To analyse the data and address the research objectives, correlation and multiple linear regression analysis were employed. The results reveal a strong positive correlation with coefficient score of 0.926, the correlation output tells us that the predictor variables included in the model have a statistically significant association with the dependent variable (organizational performance). Altruism emerges as a robust predictor (B = .417, p < 0.001), indicating the significance of employees' willingness to assist others in driving organizational success. Similarly, civic virtue exhibits a strong positive relationship (B = 0.377, p < 0.001), emphasizing the role of pro-social behaviors in enhancing organizational outcomes. However, the study also revealed that sincerity, conscientiousness, and courtesy do not exhibit a statistically significant effect on organizational performance, indicating that, while there may not be conclusive evidence of their direct impact, further investigation is warranted to determine their potential contributions. Overall, this study contributes to the understanding of the link between organizational citizenship behaviour and performance and highlights the importance of various employees’ traits in the context of the Bank. Based on the study's findings, Awash Bank should prioritize positive organizational citizenship behaviors such as altruism, integrity, civic virtue, and sportsmanship through training programs and recognition systems. Thus, managers should enhance effective nurturing of desired behaviors, and a balance should be struck between individual traits and organizational needs. Fostering a culture of positive Organizational Citizenship Behavior and investing in further research and development initiatives are also recommended to foster continuous improvement and innovation within the Bank.Item The Effect of Emotional Intelligence on Employee Commitment Mediated by Leadership Styles, in the Case of World Health Organization, Ethiopia Country Office.(A.A.U, 2024-12-06) Meron Getachew; Asres Abitie (PhD)The purpose of the study was to investigate the effect of emotional intelligence on employee commitment mediated by leadership styles in the World Health Organization, Ethiopia Country Office. In order to achieve the objective, the study employed both primary and secondary data sources. All 537 staff of the World Health Organization were population of the study in which 229 respondents were selected as a sample by the simple random sampling method. Data were collected through questionnaires and analyzed using the SPSS package. Descriptive and inferential statistics were computed for the study. A Likert scale was constructed to measure attitude towards emotional intelligence, leadership styles, and employee commitment factors. Correlation and regression analyses were conducted to examine the relationship among variables, as well as the significant effect of emotional intelligence and leadership styles on employee commitment. The findings revealed a positive and significant correlation between emotional intelligence, leadership styles, and employee commitment factors. Additionally, there was a positive and significant direct effect of emotional intelligence on employee commitment (P < 0.05), along with a positive indirect effect of emotional intelligence mediated by leadership styles. The study recommends that the concerning body of the World Health Organization management needs to understand and manage the employees’ emotions by implementing the appropriate leadership styles.Item Factors Affecting Employee Performance in Dh Geda Trade and Industry P.L.C(A.A.U, 2025-11-29) Jemal Endris Hassen; Tewodros Wuhib (Asst. Professor)For the achievement of any organization’s goals, employees are valuable assets. Organizations achieve their goals by implementing effective policies and strategies that improve employee performance by identifying which factors affect employee performance in to what degree of influence affect their performance. Therefore, the main objective of this study is about factors affecting employee performance in DH GEDA Trade and Industry PLC. A quantitative research approach was used with the primary data collection method by distributing a questionnaire for 215 respondents, which were, selected by using random sampling techniques from four factories of DH GEDA Trade and Industry PLC. The reliability of the data collection methods and statements was tested by the Cronbach Alpha (α) test. The data collected from respondents were analyzed by using SPSS statistics 26, software in order to test the five main research hypotheses and findings were presented in tables and figures. Pearson correlation statistical tool and multiple regression analysis were employed in this research. From the findings from correlation and regression analysis, it is concluded, that work experience, working environments, salary, job design, and leadership style have positive or direct and significant relationships with employee performance and the findings argues to hypothesis statements. Even though their relationship is significant and positive with employee performance further studies must be conducted. Recommendations were given based on the findings concerning each variable.Item Factors Affecting the Performance of Sesame Export: the Case of Dangur Woreda, Metekel Zone, Benishangul Gumuz Regional State(A.A.U, 2023-06-23) Tsehaye Taye; Tewodros Wuhib (Ass. Professor)The main objective of this study was to identify factors affecting the performance of sesame export: The case of Dangur woreda, Metekel zone, Benishangul Gumuz Regional State. The research approach of this study is a mixed approach of descriptive and explanatory approach to analyze Liker scale type data. The researcher has selected five variables and the data was collected through structured questionnaires on linker scale measurement technique and some open-ended interview questions from a population of sesame seed exporters, producers and agricultural sector supporter basically agricultural transformation agency of the regional government. Linear regression models, Descriptive statistics and inferential analysis were employed to examine the effects of the selected variables on the performance of sesame seeds export performance in the study area. All necessary tests such as normality, homoscedasticity, linearity and null hypothesis tests were taken place. The findings implied that out of the selected five variables four variables like foreign price level, quality of the product, production/productivity and infrastructure were found to have significant effect on Sesame export performance in the study area where infrastructure is the most influential variable. Hence, it is recommended that developing all season rural feeder road and other important infrastructure service, introduction of modern agricultural technologies for product storage (silos) and constructing modern warehouses so that the quality of the sesame export can be maintained, support the producers in supplying modern agricultural technologies such as tractors, planters, sprayers and harvester machines to boost production/productivity and working on the stability of the foreign exchange rateItem Factors Affecting Customer’s Intention to Adopt CBE Birr Service: the Case of CBE Selected Branches in Kirkos District Addis Ababa, Ethiopia A.A.U(A.A.U, 2024-06-04) Matewos Wondimkun; Mesfin Fikre (PhD)The study aimed to examine the factors influencing the adoption of mobile money services, specifically CBE Birr, in Kirkos District. Utilizing a non-probability convenience sampling technique, branches within the district were selected for examination. Both primary and secondary data sources were used for data collection. Primary data were gathered through a structured questionnaire survey distributed to 385 estimated sample respondents, resulting in 365 responses. Additionally, a purposive sampling strategy ensured the suitable selection of respondents. Data analysis was conducted using SPSS V.26. Secondary sources included books, customer suggestion notes, CBE procedures and guidelines, published and unpublished research, journals, and various internet sources. The findings indicate that 62.8% of the variance in CBE Birr adoption in Kirkos District is influenced by five key independent variables: perceived usefulness, perceived cost, perceived ease of use, perceived trust, and reliable network, with the remaining 37.2% variation attributed to other factors. Based on these findings, the study recommends that CBE Birr service providers focus on these five critical variables to enhance adoption rates. Strengthening perceived usefulness, reducing perceived costs, improving ease of use, fostering trust, and ensuring a reliable network are crucial strategies for increasing the adoption of CBE Birr services among consumers in Kirkos District and similar contexts.