Logistics and Supply Chain Management

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Browsing Logistics and Supply Chain Management by Subject ": Buyer & supplier relationship"

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    The Effect of Strategic Sourcing on : The Operational Performance of Komari Beverage Plc
    (Addis Ababa University, 2025-10) Yoftahe Habtuye; Kirubel Bruck (PhD)
    The objective of this study was to analyze the effect of strategic sourcing practices on operational performance at Komari Beverage PLC. The research measured the strategic sourcing dimensions (supplier selection practices, buyer and supplier relationship and contract management) and operational performance. E xplanatory research design was employed, and due to the small population size (N=83), a census approach was adopted from purposive selected departments. Data was collected via structured open ended questionnaires by t he five point Likert scale , and ac hieving a 91.57% response rate (76 responses). Descriptive (mean, SD) and inferential stati stics (correlation, regression) used to address the study’s objective. The study demonstrated statistically significant positive relationships between strategic sourcing dimensions and operational performance. Finally, the study revealed that the buyer and supplier relationship had the strongest impact and suggests that stronger supplier relationships sub stantially boost performance outcomes. Overall, the findings suggest that optimizing strategic sourcing practices can enhance the operational efficiency at Komari Beverage PLC.