The Effect of Strategic Sourcing on : The Operational Performance of Komari Beverage Plc
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Date
2025-10
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Addis Ababa University
Abstract
The objective of this study was to analyze the effect of strategic sourcing practices on operational performance at Komari Beverage PLC. The research measured the strategic
sourcing dimensions (supplier selection practices, buyer and supplier relationship and contract management) and operational performance. E xplanatory research design was employed, and
due to the small population size (N=83), a census approach was adopted from purposive selected departments. Data was collected via structured open ended questionnaires by t he five point
Likert scale , and ac hieving a 91.57% response rate (76 responses). Descriptive (mean, SD) and inferential stati stics (correlation, regression) used to address the study’s objective. The study
demonstrated statistically significant positive relationships between strategic sourcing dimensions and operational performance. Finally, the study revealed that the buyer and supplier
relationship had the strongest impact and suggests that stronger supplier relationships sub stantially boost performance outcomes. Overall, the findings suggest that optimizing strategic
sourcing practices can enhance the operational efficiency at Komari Beverage PLC.
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Keywords
: Buyer & supplier relationship, contract management, Supplier Selection, strategic sourcing, and operational performance