Content Analysis on Children Television Program: EBC in Focus
| dc.contributor.advisor | Beyene, Zenebe (PhD) | |
| dc.contributor.author | Assefa, Meseret | |
| dc.date.accessioned | 2021-04-06T08:53:41Z | |
| dc.date.accessioned | 2023-11-08T13:40:21Z | |
| dc.date.available | 2021-04-06T08:53:41Z | |
| dc.date.available | 2023-11-08T13:40:21Z | |
| dc.date.issued | 2015-04 | |
| dc.description.abstract | The present study is conducted to assess the content of children' s Television program through content analysis. In order to explore the data, the researcher has done content analysis as a primary research method and has reviewed 48 television programs geared toward the Ye/ejochgize and Lehet sa na t audiences. It focused on three broad areas: Language appropriateness, understandability, and violence effect. The finding h as exposed that th ere is improper u se of language and it is believed to b e difficult for children to understand. Not only the vocabulary and sentence construction that mak es the message co mplex, but the presentation format is not as such simple for most children the finding also shown that there is no producer's research condu cted to revise the EBC format that is used for the last more than 15 years. The data has also given away that the EBC scheduling is not regular and in practice; it co uld be broadcast anytime between 8:30 to 12 AM. This is because of priority given to other p rograms that are considered to be more important by section editors, the children's program are pushed up or down in the sch edule. The finding also reveals th a t o nly six journalists with no special training to cover the program. Based on the findings, that EBC utilizes an older version of children's program format which doesn't p ermit the program reachable to all se gments of audiences. It is recommended that the program producers have to fix the transmission time and give priority to children program. It is also recommended that the program should a pply the recent format that helps to catch that attention of children. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/25962 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Children Television Program | en_US |
| dc.subject | EBC in Focus | en_US |
| dc.title | Content Analysis on Children Television Program: EBC in Focus | en_US |
| dc.type | Thesis | en_US |