Content Analysis on Children Television Program: EBC in Focus
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Date
2015-04
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Addis Ababa University
Abstract
The present study is conducted to assess the content of children' s Television program
through content analysis. In order to explore the data, the researcher has done content
analysis as a primary research method and has reviewed 48 television programs geared
toward the Ye/ejochgize and Lehet sa na t audiences. It focused on three broad areas:
Language appropriateness, understandability, and violence effect. The finding h as
exposed that th ere is improper u se of language and it is believed to b e difficult for
children to understand. Not only the vocabulary and sentence construction that mak es
the message co mplex, but the presentation format is not as such simple for most
children the finding also shown that there is no producer's research condu cted to revise
the EBC format that is used for the last more than 15 years. The data has also given
away that the EBC scheduling is not regular and in practice; it co uld be broadcast
anytime between 8:30 to 12 AM. This is because of priority given to other p rograms that
are considered to be more important by section editors, the children's program are
pushed up or down in the sch edule. The finding also reveals th a t o nly six journalists
with no special training to cover the program. Based on the findings, that EBC utilizes
an older version of children's program format which doesn't p ermit the program
reachable to all se gments of audiences. It is recommended that the program producers
have to fix the transmission time and give priority to children program. It is also
recommended that the program should a pply the recent format that helps to catch that
attention of children.
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Keywords
Children Television Program, EBC in Focus