Browsing by Author "Tsegaye, Anteneh (PhD)"
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Item Audience Reception Analysis of ' Yenegat Wog' Radio Program(Addis Ababa University, 2017-06) Geremew, Eden; Tsegaye, Anteneh (PhD)Gender inequality, child sexual and physical abuses have high prevalence in Ethiopia. A country that has achieved gender eq uality attains high economic growth. Ethiopian women are highly abused by their intimate partners. What is more, children are also under abuse by immediate fami ly members. For years, female activists and other international organizations tried to address gender equality however, the problem requires the engagement of men. Men should feel and be part of empowering their spouses, daughters and female siblings. In order to achieve this media can perform as a platform for advocating male engagement and fighting gender stereotypes. 'Yenegat Wag' is exclusively produced for men audiences between the age of eleven and seventy. Audience reception analysis of ' Yenegat Wag' radio program aims to explore how audiences of the radio program make meaning and interpret the message of the radio program. To generate the appropriate data, qualitative research method was utili zed. The data gathering instruments were qualitative content analysis, focus group discussion and individual in-depth interviews. The sample from the focus group interviews and the individual in-depth interviews were categorized based on age and social relations; father, son or brother. The study has anal yzed the program content of programs produced over eight months period, to further assist with the lindings Crom the foclIs group di scussions and the in-depth interview. Active audience theories; encoding and decoding and audi ence reception analysis are used to categorize the audiences' feedback. Generally, all of the participants think that the program is about family and believe it educates about open communication and family intimacy. However, audiences ' reception polarizes depending on their age. Older participants with more social roles better understood the program while young listeners think that the program is more for peo ple who are married and it has nothing to interest them. More over the study has elicited that; Audiences negotiate and oppose the intended meaning depending on their age, frequency of listenership, content preference, social roles, past experiences, environmental observation, bad norms and personal dreams. Hence based on the findings we can conclude that audiences lived contexts playa great role in interpreting media message and the radio program should consider narrowing dawn and specifying the age of its target audience to meet its goal.Item Communication Strategies and Language Use: Ethiopian Airlines Public Relations in Focus.(Addis Ababa University, 2019-06) Yilma, Mesay; Tsegaye, Anteneh (PhD)The purpose of this study is to examine communication techniques and language use of Ethiopian Airlines public relation. It attempts to explore the efforts and the overriding Challenges Ethiopian Airlines PR is facing to reach out and communicate with the media and the public. Moreover, the study was conducted based on the two-way symmetric public relations model, where public relations departments give equal emphasis to the interest of the media and the public as that of the institutions. In-depth interview and questionnaire are tools used to conduct this study. Regarding in-depth interviews, five key informants were selected by the researcher in consultation with the organization being studied. The informants were selected by their assumed critical role to play in Ethiopian Airlines public relations Office. Generally, as a qualitative research, data was gathered in the tools and interpretive analysis was made. While collecting, analysing and interpretation of the data, common procedures were observed. In the in-depth interviews, for example, consensual semi-structured interviews were recorded, and additional notes were taken to strengthen them. The recorded interviews in turn were transcribed; the data were categorized into themes; and interpretive analysis was made afterwards. As to the questionnaire, structure questionnaire type was distributed to twenty four journalists working in nine broadcasts and print media. Then responses were carefully analysed and presented. The findings of this research have revealed that Ethiopian Airlines Public relations is undergoing through many professional and organizational limitations on handling issues which have direct impact on the media and public. As the company is state-owned and national flag carrier of Ethiopia, information and access for data for the media and the public is so essential. Professionals working there also must be the ones who can fit this giant company which is now representing the continent too. Therefore, the researcher finally recommended Ethiopian Airlines public relations to work in a professional and responsible manner and be more open to the media houses working more on building long-lasting relationship with medias especially with the local based ones.Item Communications between Parents and Sexually Active Youth: In the Case of Gulele Subcity in Addis Ababa, Ethiopia(Addis Ababa University, 2014-06) Sisay, Enawgaw; Tsegaye, Anteneh (PhD)Sexual and reproductive health problems of adolescents in Ethiopia are rising from time to time. This may be associated with different reasons. Different researches done in different countries had shown that good fami ly communication regarding sexual risk behavior has been positively associated with open discussion between parents and adolescents. There are different factors affecting communications between parents and adolescents regarding SRH issues which are uncovered. In particular parents failed to communicate with their adolescent children on sensitive issues of sexuality. Thus Communication between them about reproductive health issues was found difficu lt and minimal. The study was done in an attempt to identify those factors and the influence of parent-adolescent communication on SRH issues. More over the study was done to investigate the association between socia-cultural and economic determinants and the communications between parents and adolescents on SRH. In the study both qualitative and quantitative methodologies were employed .A cross-sectional descriptive study involved in 382 purposively selected Students. A pre- tested structured anonymous questionnaire was used to collect quantitative data, which was entered, cleaned and analyzed us ing SPSS version 19.0 statistical package. The study also employed bivariate correlation to evaluate the degree of relationship between the two variables. Qualitative information was obtained from six homogenous focus group discussions of student participants (each three groups from male and female participants), depth interviews of sixteen parents and five key informants ' interviewees. A total of sixteen interviews were done with parents of both sexes and the data analysis was done thematically to answer the basic research questions. The majority of the respondents (74.3%) reported that they never discussed on SRH issues with their parents. But ninety of the respondents (25.7%) said that they discussed with their parents .The respondents who preferred their mother to discuss on SRH issues were (56.2%).Two hundred sixteen of the respondents (63.3 %) reported that they did not discuss with neither of their parents in the topics of SRH. Ninety seven of the respondents (28.4%) reported that they discussed with their parents rarely. Traditional norms, Cultures, sensitiveness of the issue and lack of communications skill, these were alleged to prohibit parents from discussing some issues of reproductive health, especially issues of sexuality with their children. The overall research finding shows that there is low communication between parent and adolescent on different SRH issues with different reasons for not discussing. Hence, based on the findings obtained in this study it is recommended that comprehensive family life education should be initiated for the students and parents in school, home, religious institution, and health facilit ies (ONE to FIVE Urban Health Extension Workers Approach) for effective communication to occur on SRH. In addition programs working in Adolescent Sexual and Reproductive Health (ASRH) should include parents to address parental influences on adolescents' reproductive health and work to alleviate those factors which affect communication between parent and adolescents. There is also needed to develop appropriate interventions for empowering parents to communicate with their adolescent (children) about the full range of sexual and reproductive health issues.Item Corporate Culture, Strategic Communication and Organizational Performance: The Case of Ethiopian News Agency(Addis Ababa University, 2019-06) Shemelis, Fetsumeshet; Tsegaye, Anteneh (PhD)This study investigates into corporate culture; strategic communication and organizational performance of Ethiopian News Agency. The objectives of the study were examining the corporate culture popular at Ethiopian News Agency, investigating the strategic communications of the organization, evaluating the organizational performance and also targeted on establishing the relationship among them. The research was based on an explanatory sequential mixed method design. The target population consisted of employees of Ethiopian News Agency and they are 352. The study sample was stratified random sampling techniques. A sample of 187 respondents was picked for the study from the head office and 35 branches of ENA. A questionnaire was used to collect quantitative data and the data was analyzed using Statistical Package for Social Science (SPSS). Data was presented via descriptive statistics, percentage and frequencies and presented using tables and graphs. A Pearson correlation analysis was conducted to establish whether there was any relationship between the study variables. The qualitative data was collected via in-depth interview. The data obtained from 9 managers was analyzed thematically. The researcher described a phenomenon and associated to specific research questions. Potential themes were identified and checked if they told a convincing story of the data and that they answered the research questions. Then detailed analysis of each theme was developed and informative name for each theme was also decided and the analytic narrative and data extracts were weaved together. Finally, both qualitative and quantitative results were discussed, summarized and concluded. The reliability of the scales was tested and a Cronbach alpha of .979 indicated a strong level of internal consistency reliability. In addition, the researcher came up with the following findings. ENA’s vision, mission and key values were not shared among the management, employees and external stakeholders; Personal needs were not acknowledged; specific programs which facilitate individuals’ work-life balance were not provided; decision-making in ENA did not attribute voice and participation of employees; role, position, and people connections were valued more than the quality of work; differences were not resolved through participatory process; quality was not balanced with meeting deadlines and quotas; stakeholders were not attracted by ENA’s communication system; transparency did not get due attention in the organization’s Communication; There was no effective communication system; the PR is not effective in creating win-win situations, and long-term perspectives; ENA had not well defined corporate social responsibility policy; employees were not satisfied with the performance management practice in ENA. The study also concluded that there was a positive significant relationship among corporate culture, strategic communication and organizational performance in ENA. The current research recommended media in Ethiopia in general and ENA in particular need to give attention to corporate culture and strategic communication since they are directly related to organizational performance. Key Terms: Corporate culture, Strategic communication, Organizational performanceItem Exploration into Co-Cultural Communication between Manjo and Donjo in Sheka(Addis Ababa University, 2016-06) Ayele, Behailu; Tsegaye, Anteneh (PhD)A hierarchy of power exists in each society whereby certain groups of people have greater access to power than others do. The dominating group members use this power to create and maintain societal structures that intrinsically benefits them. On the other bottom side of the hierarchy reside co-cultural group members. The impact of the dominating group over the co-cultural group is prevalent, yet there exists inextricably linked relation within and across the groups. In such unbalanced relation, interaction with each other is inescapable. Thus, co-cultural group members will be more aware of the importance of strategically adopting communication behaviors that help them negotiate dominant societal structures. In view this argument, this study explores co-cultural communication between Manjo and Donjo people. To this end, the study employed an eclectic theory called co-cultural communication theory as a theoretical frame work. This theory helps to understand how traditionally marginalized groups communicate in dominant societal structures. The study employed qualitative research method. From plethora of qualitative method, phenomenological research methodology is used to explore through the lived experience of the Manjo people. Accordingly, the researcher interviewed purposely selected 10 Manjo co-researcher using unstructured in-depth interview techniques. Besides, observation and filed notes were applied in gathering the Capta. The study revealed that Manjo people use ridiculing-self, manipulating Donjo, overcompensating, avoidance, attack, disassociating and censoring self as their communicative practices in their interaction with Donjo. Yet, these communicative practices are subject to different influential factors. The sudy found that Manjo people consider what outcome they should gain, what cost and reward their communication would bring, their field of experience, their ability to use different communicative practices, the situational context they are dealing in and the communication approach and style they chose when interacting with Donjo member. The study also identified what co-cultural communication orientation Manjo and found that their co-cultural orientation emanates from the communicative practices they use and the preferred outcome they preconceive beforehand.Item Exploration into Wukiyer Intra-cultural Communication Practice in Promoting Cultural Values and Cultural Identity: The Case of Cheha Guraghe.(Addis Ababa University, 2019-06) Anwar Mussema; Tsegaye, Anteneh (PhD)This study is about Exploration into ‘Wukiyer’ intra-cultural communication practice in promoting cultural values and cultural identity: the case of ‘cheha Guraghe’. The main purpose of the study was to explore the indigenous cultural communication practice of the ‘cheha guraghe’ society i.e. the ‘Wukiyer’ practice through a deep understanding and meaning making approach so as to expose the practice and to introduce in the communication studies arena. There by the role of the ‘wukiyer’ practice to cultural value promotion and the issue of identity creation were questioned along with the driving question that is the advantages of cultural communication practice towards cultural identity creation and promotion. The discussion and thoughts from several dimension was brought to set the framework and the theoretical frame to the study was Ethnography of communication and also the method to gather data and the throughout the research process was ethnography. Ethnographic research designs were followed through observation, interview & focus group discussion to understanding of the cultural groups in their own setting done. Then thematic analysis was performed as a data analysis mechanism. Five themes which are identified through categorization and coding of data as well as the underpinning framework ethnography of communication helped in the process. Then the feature and practices of ‘wukiyer’, ‘wukiyer’ for cultural value promotion, ‘wukiyer’ and identity, ‘wukiyer’ for knowledge transfer as well as the challenges of ‘wukiyer’ were the themes presented in the discussion.Item Instructors’ and Students’ Perceptions and Practices of Feedback Provision During Continuous Assessments in EFL Writing Classes: The Case of Wollega University(AAU, 2020-06) Tadesse, Eyerusalem; Tsegaye, Anteneh (PhD)This study explored EFL instructors’ and students’ perceptions and practices of feedback provision during continuous assessment implementations in EFL writing classes. It examined whether EFL instructors and students use feedback as a mediational tool between what had been intended and what have been achieved in EFL writing classes. This study was exploratory descriptive case study. Convergent parallel mixed method design was adopted for data collection, analysis and interpretations. Target Populations of this study were EFL instructors and 1st year undergraduate EFL students of Wollega University who took Basic Writing Skills course. Sample participants of the study were 18 EFL instructors and 230 EFL students. Data were collected through quantitative and qualitative tools. The instruments were: questionnaire, Focus group discussions (FGD) and document analysis (DA) of marked EFL students’ continuous assessment papers. Data were analyzed using both quantitative and qualitative methods. Questionnaire data were analyzed quantitatively using descriptive statistics such as: frequency and percentage. SPSS V20 was used to process the data. FGD data were analyzed thematically, while the marked continuous assessment (CA) papers were analyzed both quantitatively and qualitatively. Findings of the study revealed that both EFL instructors and learners positively perceive that feedback can bridge the gap between the intended goal and the current level of students’ performance. Students’ questionnaire data also depicted that majority of the respondents 74 (32.2%) had interests to use feedback to enhance their writing performance even though EFL instructors reported that lack of students’ willingness to get feedback was one of the hindrances of the effectiveness of feedback. In spite of students’ positive perceptions, 92(40.0%) of the respondents claimed that EFL instructors’ feedback for the continuous assessments of Basic Writing Skills were not given in an appropriate time. Similarly, among 783 marked Basic Writing Skills’ Continuous Assessments papers collected form six EFL instructors, 579 (73.9%) were found only with the score/results the students scored while 204 (26.1%) of the papers were found with very slight written feedback. Implicit feedback provision strategy was prevalently used. On the majority, or 91(44.6%) of the slightly commented writing CA papers, the feedback were written implicitly and those comments were found to be constructive in nature. It was also reported that large class size, students’ lack of willingness to solve their writing problems, students’ preference of marks to qualitative/ descriptive feedback, and students’ poor language background to read and understand written comments, number and variety of CAs were major problems. One of the reasons for the negligence of feedback on students’ writing CAs in EFL classes was also found to be the assessment types. i.e., objective types of assessments which did not require detail feedback in nature were dominantly used. Based on the findings, it was concluded that offering feedback along with all these challenges was found to be very tiresome since writing feedback on students’ writing CAs consume most of the teachers’ time, commitments and willingness to respond to the feedback from both EFL teachers and students. CA without feedback less likely serves its purpose. It was recommended that to enhance EFL students’ writing performance and to bridge the gaps observed during CA in EFL writing classes, feedback on assessments of EFL writing should be integrated in the instructional process. To effectively execute CAs’ feedback, the university should facilitate working environment and encourage both teachers and students by designing various mechanisms. Then, the university could certainly produce competent citizens who are equipped with the required knowledge, skill and attitude.Item Investigating Writing Needs of Undergraduate(Addis Ababa University, 2013-06) Tesema, Tarekegn; Tsegaye, Anteneh (PhD)The main objective of this research is investigating English writing needs of economics students with reference to Samara University. In this study, an attempt was made to evaluate whether the current writing course the students are taking meets their academic and occupational needs. To this effect, data were collected through 5-point likert scale questionnaire from students, subject area instructors and economics graduates and through interview from English instructors, business faculty dean, bank manager and bureau of finance and economic development head. Besides, data were gathered through evaluation of course materials English instructors are using in offering writing course to the students. In the analysis, writing activities the learners expected to perform in their academic studies and in their occupation were identified and prioritized. Then, it was found that the writing activities are important in learners’ academic and occupational settings. On the other hand, it was identified that the students have positive attitude towards taking the current English writing course and prefer specific writing course that is relevant to business particularly to economics. However, the findings revealed that the students face almost high or some difficulties in performing the writing activities. As a result, it was pointed out that there is clear gap between the students’ writing needs and their writing competence. What is more, it was discovered that the gap appeared between the students’ writing needs and their writing competence is due to the students lack the expected writing abilities to carry out the writing activities. This is because the current writing course the students are being offered does not equip them with specific writing abilities. Thus, it was found that the writing course, Basic Writing Skills Course, is not adequately meeting their academic and occupational needs. Based on the findings, it was recommended that syllabus designers should prepare specific writing course for economics students considering their academic and occupational needs, which were identified in this study. In addition, Samara University curriculum revisers and English instructors should evaluate the current writing course and make an adjustment in which the students will be provided with specific writing course.Item An Investigation into the Role and Practice of Public Relations in Nation Branding using Cultural Heritage: The Case of Three Selected Government Institutions in Ethiopia(AAU, 2020-11) Alemayehu , Nebiyu; Tsegaye, Anteneh (PhD)Nation branding has become a popular trend in the current highly competitive economic realm. This is mainly because an increasing number of countries are engaging in branding themselves targeting to reap the fruits of having a good country image and reputation. A country‟s good image is a necessary prerequisite to attract investment, tourism and skilled man-power. Countries use their potential resources which makes them unique from other countries- be it their geographical location, technological advancement, cultural heritages and economic strength. For any nation branding activity to become successful, building the necessary relationship between the country and its stakeholders is imperative. It is at this juncture that public relations posit as an essential component in creating a positive country image. Ethiopia, though blessed with a significant amount of cultural heritages, seems lagging behind in this endeavor. This study intends to examine the country‟s efforts in branding itself using its cultural heritages, particularly its use of strategic public relations in branding activities. The research is meant to look into the systematic practice and the role of public relations for branding a nation in the Ethiopian context by taking three relevant study sites- the Ministry of Culture and Tourism(MOCT), Tourism Ethiopia and, the Authority for Research and Conservation of Cultural Heritage(ARCCH). Hence, the core objective of this research is to investigate the role and practice of public relations in nation branding using the cultural heritages of the country. The research utilizes a qualitative research approach in order to gather and analyze the data gained through the in-depth interview with key informants which were picked using purposive sampling technique. The data garnered through the in-depth interview with nine key informants were analyzed thematically. Moreover, documents relevant for the research, such as manuals and online materials, are also analyzed through document analysis. The findings of the research demonstrated that the organizations are in most cases, without the proper and scientific ways of practicing public relations and the strategic ways of implementing public relations in nation branding activities. In this case, concerning the practice of public relations, findings in most cases do not correspond with the Excellence theory, which this study used as a theoretical framework to examine the practice of public relations in these organizations. In this regard, except for the empowerment of the public relations function in the dominant coalition, the organizations do not appear to have practiced some key tasks such as the integration of all communication functions under a single department, identifying the role of the PR professional, and the specific PR model that the organization intends to adapt. As far as the PR strategy that these organizations follow when conducting nation branding functions, findings revealed that they are more engaged in image management than the relationship building approach which is the core junction of most PR activities. Finally, this research forwarded recommendations emphasizing on the best practices of public relations and PR strategies that augment nation branding programs.Item Language Use and Communication Strategies in Farmers Moblization for Sustainable Agricultural Development in a Selected Zone in Oromia National Regional State(Addis Ababa University, 2016-05) Gemechu, Abebe; Tsegaye, Anteneh (PhD)Communication is a fundamental part in sustainable agricultural development programs and language emerges as a key factor in effective communication and implementation of these programs. While it is evident that social interactions are sustained by agreeable communicative principles, the role of language and the different strategies of communication applied to agriculture and rural development interventions have received very little attention from the parties concerned in the country in general and in Oromia Region in particular. This has yielded detrimental effects in the quality of interaction at the grassroots level. More often than not, it is assumed that once there is a common language, effective communication will take place and for this reason language use and communication strategies are never given much thought in the field of sustainable agricultural development interaction in the study area. This study was designed to critically analyze how language is used and what communication strategies are employed in disseminating agricultural development messages to farmers in a selected zone in Oromia National Regional State. This thesis argues that the region has not achieved development dreams set by the Ethiopian Government due to inattention to language use and communication strategies. In order to address the issue, this study investigated the interactive process between the change agents and the farmers. Arguing from Critical Discourse Analysis (CDA) theoretical position, this study sought to explain how the opaque and transparent structural relationships of dominance and power are constituted, expressed and legitimized in the discourse practices as observed in the interactions between the development agents and the farmers. In this way, the thesis explored how discourse choices, communication strategies, power and ideology impact on meaning making and dissemination of development information. This study is therefore situated within the Mixed Method Research paradigm and used both quantitative and qualitative methods of data collections, namely Questionnaire, Key Informant Interviews, Focus Group Discussions, Document Analysis and Direct Observation, to gather data that were used to advance the arguments in this thesis. While recognizing the fruitfulness of these tools in exhaustive data collection, the study also used them to triangulate the data gathered thus verifying the data and ensuring reliability and validity. The data were analyzed quantitatively using elementary descriptive statistics and qualitatively using an analytical framework developed by Fairclough (2004) CDA models. The analysis revealed that the three modes of communication (the phonic, the graphic and the multimodal) commonly used in development communication in the study area are not common to the target community. More often than not the modes are not sensitive to the cultural and situational contexts of the interaction, thus ignoring the communities’ schemata, concerns and preferences. This results into disorder of discourse, which in turn hampers interactive farmers’ participation that is deemed critical to agricultural development. Furthermore, the language preferences of the change agents construct development as an elites’ exercise, thereby stereotyping development as something disseminated by elites. The thesis also concluded that language is a powerful capital that is used to construct and construe reality hence influencing change in social structures and human relationships. Language reflects social status and the power imbalances among participants involved in development interaction and this impact on the way development messages are disseminated and interpreted. Ultimately, the thesis concluded that the language and communication strategies used in development initiatives in the study area, do not aid effective communication and common understanding of development objectives. Finally, based on the best practices observed from the field and the analysis of some of the communication strategies used, this study recommended practically important points that can be used to enhance communication in accelerating sustainable agricultural development interactions. Key words: Language use, Communication Strategies, Modes of Communication, and Sustainable Agricultural DevelopmentItem Multilingual Language Policy and Language Practice in Ethiopia: Opportunities and Challenges for National Unity and Development(Addis Ababa University, 2014-04) Araya, Yonattan; Tsegaye, Anteneh (PhD)This dissertation investigates educated people‘s attitudes towards and discourses about opportunities and challenges of the present language policy and practice for national unity and development. Specifically, it examines educated Amharic, Oromo, Tigrinya, and other mother tongue speakers‘ attitudes towards the role of employing numerous languages as media of instruction, administration, and mass communications on national unity and development as well as towards the use of Amharic only as a federal working language. Moreover, the study takes a firm look into educated people‘s discourses about the use of diverse mother tongues as media of multiple purposes as well as about the use of Amharic as a single federal working language. To this effect, the research employed mixed methods research design - both qualitative and quantitative. Qualitative and quantitative data were collected through questionnaires from 218 postgraduate students of the Addis Ababa University. In addition, qualitative data were gathered from 20 key informants, who were engaged in various careers after graduating in bachelor, master‘s, and doctoral degrees through interviews and seven written policy statements were extracted from three government documents. To analyze the data one-way analysis of variance, the open code, and critical discourse analysis were employed. ii The results of the quantitative data indicated that educated Amharic, Oromo, Tigrinya, and other mother tongue speakers have positive attitudes towards the role of using a number of mother tongues as media of instruction, mass communications, and administration on national unity and national development. In contrast, they have divergent attitudes towards using Amharic only as a federal working language. The Amaric and Tigrinya mother tongue speakers have positive attitudes towards the use of Amharic as a federal working language, whereas the Oromo mother tongue speakers have negative attitudes towards the exclusive status of the language. Unlike the three mother tongue groups, other mother tongue speakers have a neutral position towards the use of Amharic as a single federal working language. There are also statistically significant differences between the means of the mother tongue groups regarding their attitudes towards the use of diverse languages as media of various purposes as well as towards the use of Amharic as a federal working language. Besides, the results of the qualitative data revealed that the use of diverse languages in education, administration, and mass communications is decisive to confirm peoples‘ language rights, create stability, flourish diverse cultures, and exploit indigenous knowledge, which in turn helps to strengthen national unity and accelerate national development. On the contrary, the use of Amharic as a sole federal working language creates linguistic conflict and inequitable participation of linguistic groups in the social, cultural, political, and economic activities of the country. Therefore, it is recommended that the government should mitigate the federal linguistic friction by using either all the major indigenous languages or a foreign language, which is neutral to all nations and nationalities.Item The Perception and Practice of Promoting Cultural Values in Ethiopian Media: Ebc in Focus(Addis Ababa University, 2019-09) Teshome, Addisalem; Tsegaye, Anteneh (PhD)The central point of this thesis is about the perception and practice of Ethiopian Media Organizations principally the Ethiopian Broadcasting Corporation regarding the promotion of cultural values of the country. Ethiopia has a long history aging more than 3000 years with splendid cultural values. The thesis thus intended to investigate the practice of Ethiopian Broadcasting Corporation in advocating cultural values of the country. To further explore that how the media organization is treating culture and culture related matters in the country, it has been tried to assess one-year news out lets starting from the beginning of the new format of the media. The researcher selected ETV News for the investigation during the course of the study because of the wider coverage and comparative acceptance. Focus group discussions and Individual In-depth Interviews employed in the study to gather data so as to examine what is in the ground in connection to cultural advocacy in the media. Over 32 persons took part in both the focus group discussion and in-depth interview. Finding of the thesis indicated that Ethiopian Media including EBC focus on political affairs and sports events. Culture is given less attention in news and programs outlets. Respondents illustrated that EBC‟s cultural coverage or report is based on ceremonial events focusing on dressing style, eating and dancing cultures of the society. The core values of Ethiopian cultures are not addressed in media outlets as the media lean only on public and religious holidays which is event based colors.Item Perceptions And Difficulties Of Students In Efl Large Classes: Grade 11 Students In Focus(AAU, 2013-06) Girma, Yirgalem; Tsegaye, Anteneh (PhD)The major objective of the study was to assess students' perceptions towards EFL large classes in terms of its instructional, psychological and social aspects and their perceived challenges. To this end, two preparatory schools were selected owing to their convenience for the study, the researchers' familiarity with the situation and the serious situational constraints related to EFL large class size with special reference to grade eleven. To achieve the purpose of the study, a descriptive research method was employed because the main objective was just to gather information about students' perceptions and their perceived difficulties. Likert-scale type questionnaires and semi-structured interviews were employed to gather adequate data from the student respondents, but only open-ended and close-ended questionnaires were distributed to eight randomly selected EFL teachers to confirm data obtained from their students. The instruments were piloted before the main study on 20 students and some modifications were made on their grammar and wordings, but six items were rejected. Out of 1545 students, 155 were selected as samples through simple random sampling technique and ten of them were voluntarily selected and interviewed. The data collected through Iikert type questionnaires were analysed through descriptive statistics like frequency, percentages and means. Data gathered through interview were analysed through descriptive statements. The data gathered through questionnaires were substantiated by the data obtained through interview. The findings revealed that most of the student participants had a clear picture of the situational challenges and benefits of EFL large class. The majority of the respondents' perceived large EFL class negatively in general. Most of the student respondents perceived the instructional and psychological aspects negatively, but they perceived the social aspects positively and favourably. It was also found that the majority of them believe that learning in EFL large class affects their English learning negatively because of its constraints. Most of the student interviewees expressed their opinion that class size matters beyond quality of teaching and their teachers too! The findings indicated that the perceived difficulties of most of the participants were: lack of continuous assessment, getting immediate feedback, avoidance of practical skills (writing and speaking) focus on usage than language use, low active student involvement, less students learning, problems of rapport, no use of teaching aids,failure of teachers to effectively various use active learning and motivational strategies, lack of motivation, concentration, confidence and student-teacher interaction. The results revealed that EFL large class related constraints can be alleviated through changing style of teaching fiexibly, class size reduction, effective use of teaching strategies, and use of competent and potential EFL teachers, communicating and working cooperatively with students. Finally, it was suggested that EFL teachers should be provided conferences and special training regarding how to teach large class, change their approach to EFL large class and their own as well as their students' negative perceptions towards such classroom situation!Item Portrayal of Fraud and the Youth in the Amharic Film - Made in China: Socio-economic Implications(Addis Ababa University, 2014-12) K/Mariam, Netsanet; Tsegaye, Anteneh (PhD)This study is an inquiry into the portrayal of fraud and the youth 111 local films . The study is intended at understanding the socio-economic outlooks of the youth on economic gains. Thus, the researcher collected a number of Amharic films issuing fraud, and picked one for in depth ana lysis. The researcher empl oyed semiotic analys is to analyze the film. The analysis has invo lved a range of variables which can help extract socio-econom ic outlooks from the selected film. In the interpretation, the study has tried to examine the analyzed data for underlying meanings in their socio-economic contexts. It approached the issue from certain theoretical frame works but frolll differnt angles putting the multi-dimensional nature of the issue into consideration . In do ing so, the study has tried to address the social critics on the present economic conditions of the country, local and global economic influences that drive the youth into acts of fraud and society's role in tackling it. As a result, the study has come up with some perceived rea lities of local and global economic effects wh ich initiate young peo ple to look for the shortest but di shonest path to escape poverty. Moreover, the study was ab le to explore the ethical dilemma people encounter in a society which is in dynamic economic reform. Itrevea ls that the poor young people are in a constant clash with societal values. The researcher believes that these findings to add to the understanding of the way contemporary local films portray soc io-economic realities.Item The Role of Indigenous Communication Mechanism Inresolving Inter-Ethnic Conflicts: Gedeo and West Guji(AAU, 2019-12) Dagnachew, Aster; Tsegaye, Anteneh (PhD)The purpose of this study was to investigate the role of indigenous communication in resolving inter-ethnic conflict: West Guji and Gedeo. The study employed qualitative descriptive research to meet the stated objective of the study. Purposive and snowball (non-probable) sampling techniques were used to gather information. To attain the study objective, in-depth interview and focus group discussion were used as a primary data. Primary data were gathered from different informants in both Gedeo and West Guji Zones. A total number of 42 informants participated in the study. The study showed that the main cause of West Guji and Gedeo 2018 conflict was the question of referendum, political and economical interest of individuals and cultural conflicts were the main causes. The finding of the study revealed that the indigenous communication way of conflict resolution mechanism is still used as a major ways of resolving conflict in the study areas. The Gondoro tradition was the common indigenous way of conflict resolution mechanism in ethnic Gedeo and West Guji communities. In the study areas collaboration conflict resolution strategies were employed. But, the conciliation was not successful and still difficult for sustainable peace in the study areas. The study also reported the weakness and challenges of indigenous way of conflict resolution method in study area. Accordingly, local leaders and elders are influenced by some local administrators for political and economical interest and generation gap were the main challenge and weakness. To the conflict, local elders, cultural and tourism bureau experts and local administrative leaders should work cooperatively and they should teach the new generation about the culture of the society in terms of sustainability of peace in the two brotherhood ethnic groups.Item A Study on Audiences Perception of Etv Afan Oromo News Report: Focus on Audiences from Dukem and Gelan Towns in Finfinne Surroundig Oromia Special Zone(AAU, 2021-07) Lamma Aboye, Tasew; Tsegaye, Anteneh (PhD)Audience is one of the actors of the communication process because the success of a communication process is very much determined by the audience. Accordingly, audiences in communication studies can be individuals, groups and communities. How audiences bring out meaning has lately become the focus of media theory. The audience’s interpretive of media message is essential because it is the process via which audience perception of media texts acquire their full meaning. Hence, the main objective of this study was to investigate the audience perception of ETV Afan Oromo news reporting broadcasted ETV Languages Channel. In order to achieve this objective, the researcher collected the data beginning with quantitative method following qualitative method. That is first quantitative data was collected via close ended question and second, the respondents were given the opportunity to explain the qualitative data in open ended questions. Thus, the findings of open ended questions method was further explained via open ended questions.Besides, to collect the necessary data from the 397 sampled audiences survey questionnaire were used. To analyze the quantitative data obtained via close-ended questionnaire, the completed questionnaires were coded and filled in to SPSS Version 23. Then, different statistical analysis such as frequency and percentage were applied to SPSS data. The result of statistical analysis was presented in pie chart, bar graph and table forms. The results of data analysis revealed that, the Afan Oromo news report is not easily accessible via social media such as Facebook and You Tube. However, it was found out that the Afan Oromo news report is easily accessible via TV. The news report do not broadcasted relevant and quality information to Afan Oromo audiences. Furthermore, the respondents are not satisfied with the topics/contents of the news report, with the clarity of the information presented in Afan Oromo news, with the convenience of the time during which the ETV Afan news report is broadcasted and with the style or approaches used by the news reporters and announcers to report the news to audiences. However, they are not satisfied with the quality of news information, with the access and exposure of the ETV Afan Oromo news program and with the timeliness of the Afan Oromo news report program. The study found out that the ETV Afan Oromo news program has different major strengths and weaknesses. Thus, EBC should work to solve the identified weaknesses. Finally, to increase the access and exposure of audiences to ETV Afan Oromo news report, it is recommended that up-to-date and timely information on television and social media should be transmitted.