Browsing by Author "Tefera, Tamirat (PhD)"

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    Accessibility of Five Star Hotels and National Museum for Persons with Disabilities in Addis Ababa, Ethiopia
    (Addis Ababa University, 2018-06) Kassa, Iyerus; Tefera, Tamirat (PhD)
    The issue of accessible tourism is an area which needs great focus from all sectors of tourism development, specifically in relation to persons with disabilities. We human incur some sort of disability in our lifetime, so we should think about making our tourist attraction areas and services very accessible for all segments of the people; because person with disability have the same desire and need to take part in leisure activities like others. This is why this exploratory study is very important in giving background information on the area, by assessing the accessibility of star hotels and museum for persons with disability found in Addis Ababa city. The sample was gathered through a snowballing technique from associations of disability. The study utilizes semi-structured interviews of 18 visitors with different impairment: 2 uses wheelchairs; 5 are crutches user; 5 are visual impaired 5 are hearing impaired and 1 has hand impairment and none disabled persons from services providers: Museum guide and director (2), front office supervisor (4), waiters (3) and receptionist (3). The data were subject to thematic content analysis and Interpreted by the social model of disability, the results suggest that none of the seven five star hotel was found fully accessible plus the aggregate result shows that the extent of accessibility is 51.1% and 27.9% of accessibility requirement has been found inaccessible at all and 15.6% were the requirement which are found in- partial condition and 5.4% of accessibility requirement has been found not applicable. Moreover accessibility is subjected to change of time, technology and people’s disability awareness. Contradictions were found between the service provider and users on the concept accessibility, all the respondents found the hotels inaccessible by appreciating the exiting inclusiveness however, the hotelier thought they have most accessible place for everyone. This study is limited to only five star hotels found in Addis Ababa and on Ethiopian National Museum. The paper recommended for hotel managers and for government bodies on ensuring the accessibility of specific physical, information and on policy and legal frame works. This study relays the genuine voice of people with disabilities. The findings have relevance to hospitality researchers, educators, executives, and hotel staff as background information. Keywords: Accessible Tourism, and Accessibility Audit, Five star Hotels, Museum
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    Challenges and Opportunities for Tourism Development in Hadiya Zone: A Case Study of East Badawacho Woreda, Southern Ethiopia
    (Addis Ababa University, 2017-06) Desta, Asrat; Tefera, Tamirat (PhD)
    This thesis was conducted with the objective of identifying tourism challenges and opportunities for tourism development in Hadiya Zone, east Badawacho Woreda. For achieving the objective of the study, both primary and secondary data were generated by employing qualitative and quantitative methods. Purposive and stratified simple random sampling techniques were used to select 4 tourism sites and 100 sample households respectively. The quantitative data was analyzed using frequency, percentage and mean when appropriate while qualitative data was used to triangulate and authenticate the study. The tourism potential of the study area which has a power to develop tourism industry was studied. On the other hand, the study also identified several factors, which suggest the need for improvement and strong effort. Such as, lack of safety to visitors, shortage of infrastructural development, lack of community awareness toward tourism, shortage of ensuring tourism products, lack of promotion and marketing, lack of collaboration among stakeholders, limited role of government, limited roles of NGOs, shortage of training institutions, lack of contribution from host community, were identified as challenges for tourism development in the study area. On the other hand several opportunities like strategic location of the sites, tourism potential, tourism policy and hospitality of host community were identified as success factors for tourism development in the study area. Results and recommendations of the study explore ways to improve and enhance the capacity of local government and other stakeholders to develop tourism industry in the study area. Key words; challenges, development, Hadiya Zone, opportunities, tourism, tourism potential, Southern Ethiopia
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    Contribution of Urban Productive Safety Net Program to Households’ Livelihood Improvement and Environmental Protection in Addis Ababa: Case Study of Addis Ketema and Arada Sub Cities
    (Addis Ababa University, 2018-12) Abate, Misgana; Tefera, Tamirat (PhD)
    Poverty had been considered as a problem of mainly rural areas of Ethiopia. However, it has become a phenomenon in the urban areas, too. This thesis has studied the contribution of Urban Productive Safety Net Program (UPSNP) to improvement of livelihoods of beneficiary households and the environmental protection in Addis Ketema and Arada sub cities of Addis Ababa. Cross-sectional research design and mixed approach are employed to gather data. Semi-structured interviews, focus group discussions, observation and household survey are deployed to collect data. 329 household samples are drawn randomly from woredas of the sub cities. Thematic, descriptive statistics and binary logit model are used for analyzing the data. Though it is difficult to address the poor households from poverty and food insecurity within a short period, UPSNP has contributed to the improvement of the income and food condition of the beneficiary households. 60.5% of the beneficiaries are still under poverty having <16.34 ETB per adult equivalent per day. Though the cash transfer is inadequate to meet the income need of households, the program has provided a stable and additional income source for the households who are mostly engaged in jobs with low and varying earnings. Moreover, the cash transfer has become more important for those households that have a few or no income earning members. Likewise, the regression result also indicates that the cash transfer has significant and positive effect on the income-poverty status of the households. The other factors associated were household size, economically inactive members and income from other livelihoods. The cash transfer has also improved the food security of households. It has contributed in increasing the number of meals taken per day and the food access through purchasing. 86% of the respondents are food insecure, mainly (76.9%) being moderately food insecure. The reason of remaining in food insecurity for most beneficiaries could be due to their short (one year) duration in the program. Besides, the beneficiaries‟ low and varying income earnings as well as inflation have negatively affected the households‟ food access and stability. As per the regression result, UPSNP‟s cash transfer has positive and significant relationship with food access. Other variables like sex, marital status, variation of income, household size and income earned from other means of living have significant effect on food access. UPSNP has involved in environmental cleaning, urban greenery, watershed management and urban agriculture activities enhancing the quality, safety and esthetics of the environment. The study recommends the adjustment of the amount of cash transfer for the beneficiaries based on the current living condition as well as improving the working conditions of the public workers. Key words: UPSNP, Food In/Security/Food Access, Income-Poverty, Environment, Perception
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    Opportunities and Challenges for The Development of Community Based Ecotourism in Southern Ethiopia: The Case of Loka Abaya National Park
    (Addis Ababa University, 2017-06) Temesgen, Fasika; Tefera, Tamirat (PhD)
    This study was conducted to assess the opportunities and challenges for the development of community based ecotourism in Loka Abaya National Park (LANP), which is found in SNNP region, Sidama zone, Loka Abaya woreda. A random sampling method was used to collect primary data from 94 sample households found in three adjacent kebeles to the park. The instruments used for data collection include questionnaire, in-depth interviews, focus group discussion and field observation. Both qualitative and quantitative approaches were applied to analyze the collected data. The findings revealed that there are high opportunities to develop CBET in LANP. The presence of many physical features, such as natural resources including scenic features, forest, bird life, wild animal, hot springs and sharing of some proportion of water from Lake Abaya, create favorable conditions to develop CBET in the area. Many cultural features including showing cultural dances and hair style, traditional festivals and food and drink preparation system, are also available in LANP. The commitment of the government, safety and security, the location of the park within one regional state, its proximity to Hawassa city and hospitability of the local community are also among the opportunities to develop CBET within the LANP. Nonetheless, there are some challenges to develop CBET in the area. The challenges found out in the study include: park community relationship (e.g., temporal settlement within the park, conflict over the use of park resources and encroachment of the surrounding community to the park's territory), lack of community involvement in the park issues, lack of trained man power, lack of cooperation among stakeholders, lack of promotion and lack of infrastructure and accommodations. It is concluded that if all stakeholders work together collaboratively, the opportunities can be exploited and the challenges can be minimized for a successfully development of a CBET in Loka Abaya National Park, which was only established in 2009.
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    Social Media Marketing Practice in Tourism and Hospitality Industry in Ethiopia: Evidences from Star-Rated Hotels in Addis Ababa
    (Addis Ababa University, 2018-06) Desalegn, Seifu; Tefera, Tamirat (PhD)
    The emergence of internet mainly social Medias has shifted the business practice in the world, this recent development has been playing an increasing role in hospitality and tourism industry as well. The purpose of this study is to explore the practices of Social Medias in star rated hotel in Addis Ababa and to bring in to light the main challenges encountered. The study aimed to raise an understanding about the new opportunities offered by social Medias to promote the tourism sectors. The Study employed descriptive research method to understand the extent of social media practice, using both primary and secondary data. Questionnaires was distributed and collected from 63 star rated hotels in Addis Ababa and key informant interview with tourism stakeholders was also conducted as the major instrument of the study to collect the primary data whereas documents used for secondary data. The result of the study shows that, the hotel’s practice in social media sites was revealed at an infant stage and immature. As the study assessed, practices of Star rated hotels was ineffective. Poor internet connection and lack of skills were the main challenges encountered. Despite various challenges, the application of social media platforms by star rated hotels in Addis Ababa was found out as an important communication and marketing tools. The study will contributes to better understanding of the Social media adaption and practices in Star rated hotel in Addis Ababa. Hence further research should focus on how to enhance the practice of social medias in future. Key words: Hotel e-marketing, hotel digital marketing, social media, social media marketing
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    Tour Operators’ Social Responsibility Practices and Challenges around Tourist Destinations in Addis Ababa: The Case of Entoto Tourist Site
    (Addis Ababa University, 2019-06) Alamirie, Tarekegn; Tefera, Tamirat (PhD)
    This thesis intends to assess tour operators’ social responsibility practices and challenges at Entoto tourist site in Addis Ababa. To conduct this research, mixed research method, which involved both qualitative and quantitative research approaches, was employed. Both primary and secondary data were used. To collect the primary data, 17 interviews were undertaken with tour operators, local people and selected government officials, and 183 questionnaires were filled out and collected from local people. The result of the study revealed that tour operators’ social responsibility practice around Entoto Tourist Site had been limited. They had practiced legal and ethical responsibilities in a better way, except applying legal issue related to environmental law. Regarding their economic responsibility, they were expected to engage in making the tourists buy local products, increase tourist around the tourist site and in some extent generating employment temporarily. But, they didn’t engage in contributing for local economy through financing projects related to economic development, except paying entrance fee for museum, buying local products and generating employment. With regard to environmental responsibility, they had been governed by applying the rules and regulations around the tourist site, and preparing and offering environmentally friendly travel programs. But they weren’t engage in planting trees, and terracing works, encouraging tourists to participate in environmental protection activities, and reducing pollution and wastes around the tourist site. Only very few of them had engaged in planting trees, terracing, etc. Concerning philanthropic responsibility, they hadn’t engaged in helping the poor, aged people and orphans; in conserving heritages (the fine and performing arts); in supporting projects related to schools, roads, water pipes, playgrounds, etc.; and in making tourists and the local people involve in humanitarian and charitable activities around the tourist site. Moreover, the study found out the challenges faced by tour companies while practicing this responsibility. In general, the study indicated that the tour operators’ social responsibility practice had been found at lower level. Besides, it showed that if they had practiced social responsibility around the tourist site, it would have benefited the local community as expected and sustained tour operating business and contributed for sustainable tourism development. Therefore, the tour companies should practice social responsibilities and the government must make CSR inculcate in tourism policy and design legal framework for its implementation. Key words: Social responsibility, practice, challenges, tourist site, destination, sustainable tourism development, tour operator and tour operating business.