Challenges and Opportunities for Tourism Development in Hadiya Zone: A Case Study of East Badawacho Woreda, Southern Ethiopia
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Date
2017-06
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Addis Ababa University
Abstract
This thesis was conducted with the objective of identifying tourism challenges and opportunities for tourism development in Hadiya Zone, east Badawacho Woreda. For achieving the objective of the study, both primary and secondary data were generated by employing qualitative and quantitative methods. Purposive and stratified simple random sampling techniques were used to select 4 tourism sites and 100 sample households respectively. The quantitative data was analyzed using frequency, percentage and mean when appropriate while qualitative data was used to triangulate and authenticate the study. The tourism potential of the study area which has a power to develop tourism industry was studied. On the other hand, the study also identified several factors, which suggest the need for improvement and strong effort. Such as, lack of safety to visitors, shortage of infrastructural development, lack of community awareness toward tourism, shortage of ensuring tourism products, lack of promotion and marketing, lack of collaboration among stakeholders, limited role of government, limited roles of NGOs, shortage of training institutions, lack of contribution from host community, were identified as challenges for tourism development in the study area. On the other hand several opportunities like strategic location of the sites, tourism potential, tourism policy and hospitality of host community were identified as success factors for tourism development in the study area. Results and recommendations of the study explore ways to improve and enhance the capacity of local government and other stakeholders to develop tourism industry in the study area.
Key words; challenges, development, Hadiya Zone, opportunities, tourism, tourism potential, Southern Ethiopia