Browsing by Author "Shiferaw, Teshager (Phd)"

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    The Practice and Challenges of Using Facebook in Public Relations of Some Selected Bureaus of Oromia Region
    (AAU, 2020-06) Tariku, Kasahun; Shiferaw, Teshager (Phd)
    The aim of this study is to identify the practice and challenges of using Facebook in public relations in bureaus of Oromia Region. Qualitative methodology is used in the study. The data used in the research were collected using semi structured in-depth interview and Facebook content analysis. Purposive sampling is used to select three bureaus from bureaus of Oromia Region. Five public relations practitioners have participated in the in-depth interview. One face to face and four phone call interviews were conducted. The findings indicate that all the selected bureaus use Facebook often as PR tool; however there is more one way communication resulting in less interaction to increase the relationship and foster closer relationship between the organization and its public. Poor internet connection, fake Facebook accounts, dissemination of bureaus information on personal Facebook pages of the officials are among the challenges PR practitioners
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    The Psychological Impact of Hate Speech on Audiences: The case of Political Television Talk Shows on ETV, LTV and OMN and Posted on YouTube and Audience Reaction Evaluated
    (AAU, 2020-06) Tewabe, Bilen; Shiferaw, Teshager (Phd)
    The psychological impact of hate speech on audiences: The case of political television talk shows of ETV, LTV and OMN OMN and Posted on YouTube and Audience Reaction Evaluated, 2020. This study aimed to hate speech and its psychological impact on audience by looking into selected political talk shows in Ethiopian media houses. It has been tried to address the root causes of hate speech and enable effective government responses to the impact of hate speech on audiences. To this end, qualitative research methods were employed to realize the stated objective. According to the data, ethnicity-based hate speeches are the major type of hate speech among Ethiopians in addition to political-based hate speech. The online hate speech landscape among Ethiopians appears to be serious and requires attention and some kind of interference by the government and society at large.
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    The Psychological Impact of Hate Speech on Audiences: The case of Political Television Talk Shows on ETV, LTV and OMN and Posted on YouTube and Audience Reaction Evaluated
    (AAU, 2020-06) Tewabe, Bilen; Shiferaw, Teshager (Phd)
    The psychological impact of hate speech on audiences: The case of political television talk shows of ETV, LTV and OMN OMN and Posted on You Tube and Audience Reaction Evaluated, 2020. This study aimed to hate speech and its psychological impact on audience by looking into selected political talk shows in Ethiopian media houses. It has been tried to address the root causes of hate speech and enable effective government responses to the impact of hate speech on audiences. To this end, qualitative research methods were employed to realize the stated objective. According to the data, ethnicity-based hate speeches are the major type of hate speech among Ethiopians in addition to political-based hate speech. The online hate speech landscape among Ethiopians appears to be serious and requires attention and some kind of interference by the government and society at large.
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    A Study of Health Communication Practice to Reduce HIV/AIDS In the Urban Areas of Addis Ababa Nifas Silek Lafeto Sub-City Woreda 11 in Focus
    (AAU, 2020-06) Kebede Haile, Abiot; Shiferaw, Teshager (Phd)
    A Study of Health Communication Practice to Reduce HIV/AIDS in the urban areas of the Addis Ababa Nifase Sik Lafto Sub-Ciy Woreda 11 in Focus Abiot Kebede Addis Ababa University, 2020 As a core component of the broader health system, Health Extension Program (HEP) focuses on the household and community that calls for coordinated action at all levels (FMOH, 2007). This study focused on the health communication strategies used by health extension program workers to reduce HIV/AIDS in the urban areas, with an emphasis on whether these strategies were effective in promoting participation and creating awareness among the communities in the selected Woreda. This was chosen purposively as case study area because it is one of the woredas with high HIV exposure rat. This woreda was purposively selected for the study. Qualitative methods were used for data collection. Accordingly, from the selected woreda, in-depth interviews were conducted with four HEWs that work in four selected ketanas and two woreda health officers and supervisors, all of them are females. And the other interview was conducted from 2FSWs and 2 youths in the youth center and 2 in working area deliberately performed. The youths are 2 of them are male and the other two are females. In the FGD sessions 4 (one-to-five) leaders and 4 one-to-five members in the woreda, four ketenas 2 in each ketanas were selected, and the recorded data were transcribed. Based on the participatory communication model as a theoretical framework, the data was analyzed. The analysis indicated health extension program depended on interpersonal communication, team communication, and door to door communication and team communication strategies. i Among those methods of communications, interpersonal communication had a better acceptance by the community and the health extension practitioners. In the case of community participation even through the Ministry of Health Bureau implemented a participatory development process as set out in the policy documents participation of the community horizontal communication. However, it was found out that in the study area, the two down communication was more predominantly used. Men were not included in the communication.