A Study of Health Communication Practice to Reduce HIV/AIDS In the Urban Areas of Addis Ababa Nifas Silek Lafeto Sub-City Woreda 11 in Focus
No Thumbnail Available
Date
2020-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
AAU
Abstract
A Study of Health Communication Practice to Reduce HIV/AIDS in the urban areas of the Addis
Ababa Nifase Sik Lafto Sub-Ciy Woreda 11 in Focus
Abiot Kebede
Addis Ababa University, 2020
As a core component of the broader health system, Health Extension Program (HEP) focuses on
the household and community that calls for coordinated action at all levels (FMOH, 2007).
This study focused on the health communication strategies used by health extension program
workers to reduce HIV/AIDS in the urban areas, with an emphasis on whether these strategies
were effective in promoting participation and creating awareness among the communities in the
selected Woreda.
This was chosen purposively as case study area because it is one of the woredas with high HIV
exposure rat.
This woreda was purposively selected for the study. Qualitative methods were used for data
collection. Accordingly, from the selected woreda, in-depth interviews were conducted with four
HEWs that work in four selected ketanas and two woreda health officers and supervisors, all of
them are females. And the other interview was conducted from 2FSWs and 2 youths in the youth
center and 2 in working area deliberately performed. The youths are 2 of them are male and the
other two are females.
In the FGD sessions 4 (one-to-five) leaders and 4 one-to-five members in the woreda, four
ketenas 2 in each ketanas were selected, and the recorded data were transcribed.
Based on the participatory communication model as a theoretical framework, the data was
analyzed. The analysis indicated health extension program depended on interpersonal
communication, team communication, and door to door communication and team
communication strategies.
i
Among those methods of communications, interpersonal communication had a better acceptance
by the community and the health extension practitioners.
In the case of community participation even through the Ministry of Health Bureau implemented
a participatory development process as set out in the policy documents participation of the
community horizontal communication. However, it was found out that in the study area, the two
down communication was more predominantly used. Men were not included in the
communication.
Description
Keywords
Health Extension Program (HEP) focuses on the household and community that calls for coordinated action at all levels (FMOH, 2007).