College of Business and Economics

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Challenges and Opportunities of E-Marketplaces: Ethiopian Case
(A.A.U, 2008-07) Tenaw, Ermias; . Anteneh, Salehu (Dr)
In this study, the prevailing challenges and opportunities of e-marketplace development in Ethiopia were addressed. with regard to this, assessing the existing challenges and opportunities of e-marketplaces is the most important theme of the study. data were collected through questionnaires from a sample of four companies operating in e-marketplaces and a total of 408 sample internet users. Various challenges of e-marketplaces were found during the study at eenvironment, societal, business and consumer levels. despite these challenges in the operations of e-marketplaces in the country, there is a potential market for business firms Based on the findings of the study, devising governmental poliCies and legal framework, extensive education campaigns and promotional activities to create awareness of e-marketplaces are among the most important recommendations forwarded