Journalism and Communication
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Browsing Journalism and Communication by Author "Abdissa Zerai(PhD)"
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Item Media Framing Of the Conflict in the Amhara Regional State: AMECO and Roha TV in Focus(Addis Ababa University, 2024-06) Tigist Zerihun; Abdissa Zerai(PhD)This study aims to analyze the framing of the conflict in the AMHARA regional state by Amico and Roha TV, as reported during the selected period from April 28, 2023, to November 30, 2023. This timeframe was deliberately chosen as it encompasses the onset of the conflict, its escalation to a peak, and the subsequent declaration of a state of emergency. The impetus for conducting research titled 'Media Framing of the conflict in the Amhara Regional State: Amico and Roha TV in focus' stems from the escalating internal conflict in Ethiopia. Given that media can significantly impact conflicts either positively or negatively, understanding media framing is crucial. This research aims to examine their framing practices to determine whether they contribute to resolving the conflict or exacerbate it. The media outlets under scrutiny were specifically chosen for their consistent coverage of the Amharan conflict. The outlets in question include the government-funded Amico and the YouTube-based news channel Roha TV. To achieve the primary goals of the study, four research questions have been formulated, to examine how the chosen media characterizes the dispute between the Amhara regions, how to diagnose the cause, what the moral verdict is, and what solutions are recommended. The study employed qualitative methods and textual analysis to address the research questions. The findings indicated that the Amhara regional state conflict was framed differently by the selected media outlets. However, their proposed solutions for conflict resolution were identical, with both advocating for armed action as the means to resolve the regional conflict. This study could serve as a foundation for further research, and if the media seriously consider the findings, they could use them to enhance their work practices.Item The Political Economy of the Ethiopian Media and Its Impact on Media‘s Representation of Multiculturalism: Selected Mainstream Television Channels in Focus(Addis Ababa University, 2024-06) Gizachew Nemomsa Eranfeno; Agaredech Jemaneh(PhD); Abdissa Zerai(PhD)This study explores the intersection of the political economy of the media and multiculturalism in the nature Ethiopia. Employing Transformative Mixed Methods design, and utilizing theoretical frameworks of Critical Political Economy, Critical Multiculturalism, Pragmatist Theory of Cultural Pluralism, Representation Theory, and the Theory of Public Sphere under the umbrella of Critical Theory, this research draws upon a diverse array of data sources, encompassing 1,167 news stories, eighteen television talk shows, and interviews. It used systematic and availability sampling techniques to select television contents. Fifty journalists working in the three televisions‟ newsrooms are also selected based on their interests and experiences of multicultural news production. Snowball sampling was used to select 200 audience members to examine their multicultural TV viewing. In-depth interviews were conducted with thirty-five informants, including journalists, media monitoring experts, and journalism educators. Document analyses were further employed to scrutinize the political-economic dynamics inherent within the television channels. The findings indicate close interconnections between media ownership and political power in Ethiopia. The blurred line between commercial and government media ownership and parallel regulations are leading to limited competition and slow TV infrastructure development. Disparity in representing peripheral communities due to economic constraints, editorial decisions, and language barriers confine news gathering to specific regions. Limited journalists‟autonomy and newsroom culture prioritize government affairs, hampering diversity of voices. Recent political polarization and conflicts have threatened the impartiality of news reporting, the use of inclusive language to represent diversity. Newsrooms adopt antagonistic narratives undermining the fostering of tolerance and respect among diverse society. This hostile discourse poses risk to multiculturalism. Talk Shows predominantly focused on personalities and political behaviors of leaders, rather than engaging withmulticulturalism. Exploratory Factor Analysis with KMO and Bartlett's Test yielding values of 0.911 for ETV viewers, 0.896 for Fana TV viewers, and 0.888 for Walta TV viewers. Five factors, including Tolerance of Diversity, Audiences‟ Choice, Fair Representation, and Quality of Multicultural Programs, and Views on Ethnic Identities were identified as factors of multicultural TV viewing. Mainstream TV channels focused on government ideology, lacking diverse viewpoints. The study suggests that collaboration of news stakeholders and policy adjustments are crucial for diverse media. Future policies should balance the needs of multicultural groups to foster national unity. The study proposes Plurinationalwelfare media model to ensure diverse ownership, content, and fair resource allocation in Ethiopian media.