Journalism and Communication

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Assessment of Urban Health Strategic Communication: The Case of Addis Ababa Health Bureau.
(Addis Ababa University, 2019-06) Taye, Wendimu; Abdisa, Amanuel (PhD)
The study conducted at Addis Ababa regional health bureau, Arada and Cherkos Sub cities health Offices. The purpose of the study is investigating the problems of setting urban based health communication, strategic planning to improve the health status of the community. The researcher uses qualitative methods of investigation due to the nature of the claim. The research sites and key respondents were purposively selected. In-depth individual interviews and focus group discussion data collection instrument were constituted. The finding result shows the organization's communication strategy is laid-back to the city context, health messages are unintentionally developing and its scheme of communication is inaccessible are the major gaps. Hence, in the context of Addis Ababa exchange of health information has a limitation.