International Business

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Browsing International Business by Author "Amare Abawa (PhD)"

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    Factors Affecting Consumers’ Willingness to Purchase Online in Addis Ababa Ethiopia
    (A.A.U., 2023-06-02) Rediet Mulugeta; Amare Abawa (PhD)
    Globally, there has been a huge rise in online shopping. The expansion of e commerce across the globe is also creating an influence on Ethiopia. Despite the notable growth of online shopping in Ethiopia, it remains comparatively deficient in this realm in relation to the rest of the world, primarily due to the substantial discrepancy in the adoption of internet and ecommerce technologies between developed and underdeveloped nations. Henceforth, the research was carried out with the aim of ascertaining the variables that have an impact on the willingness of customers to engage in online purchase in Addis Ababa, situated in the country of Ethiopia. Accordingly, data was collected from 303 sample respondents selected using purposive sampling method. Furthermore, a key informant interview was employed to obtain information for the purpose of triangulating the questionnaire survey. Descriptive and inferential analyses were employed to determine the level of customers’ willingness while multiple regression was used to identify the determinant factors that have played a significant role in customers’ willingness to buy online. The findings of the descriptive analysis reveal that among the total surveyed data, a mere 5.9% of the respondents were classified as strongly unwilling, 10.2% as unwilling, 48.2% as neutral, 21.8% as willing, and the remaining 13.9% as strongly willing. The multiple regression model revealed that independent variables namely, e payment, trust, delivery service, cash on delivery, and return policy were found to be statistically significant predictor for customers’ willingness to purchasing online. The researcher advises online retailers to incorporate the aforementioned significant factors in their marketing strategies for increased sales growth. The government should encourage businessmen and women by lowering tax policies, giving free place to promote e marketers’ in business expo and exhibitions gatherings.
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    The Effect of Branch Expansion on Bank Financial Performance: The Case of Addis International Bank S.C
    (AAU, 2024-02-24) Esmael Yaregal; Amare Abawa (PhD)
    This study is aimed to evaluate branch expansion’s effect on bank’s financial performance in case of Addis International Bank S.C. For this purpose explanatory research design was employed and quantitative approach was used. Branch expansion was measured by number of branches and financial performance of bank was measured by NIM, ROA and ROE. Secondary data was collected from annual reports, yearly magazines, departmental reports and various journals of the bank for a period 2012-2023. The stationary, coitegration, autocorrelation and normality tests were deployed and linear regression is conducted for the purpose of examining the effect of independent variable on each dependent variables. As regression result shows number of branch has insignificant positive effect on ROA while it is significant positive effect on ROE and NIM. In general, the result of this study indicates that branch expansion’s effect on AdIB’s financial performance is significant as well as positive. Based on this, the researcher recommend managers and stakeholders of AdIB to open more branches and the bank’s return on its equity and asset as well as net interest margin will increase. The researcher also recommends other research performers to study branch expansion’s effect on non-financial performance of the bank.