International Business

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http://etd.aau.edu.et/handle/12345678/178

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Browsing International Business by Author "Abitie, Asres (PhD)"

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    The Effect of Macro Business Environment on Export Performance and the Mediation Role of Strategic Market Orientation: The Case of Textile and Garment Exporter Multi-National Companies in Ethiopia
    (A.A.U, 2022-01) Mohammed, Seada; Abitie, Asres (PhD)
    The purpose of this study is examining the effect of macro business environment on export performance and the mediation role of strategic market orientation of MNCs exporting textile and garment which are based in Addis Ababa. This study used quantitative research method and employed explanatory survey design to objectively answer the research questions. In order to achieve the study objectives, 165 sample respondents were selected through stratified random sampling technique. Accordingly, data were collected through self-administered questionnaire from sample respondents. Out of 165 respondents, 150 workable data were obtained. These data, analyzed through inferential statistics tools. An inferential statistics with the help of SPSS confirmed that macro business environment has positive and statistically significant relationship with export performance. Moreover, macro business environment has strong and significant effect on export performance. The technological factors were identified to have the bigger impact on export performance. Meanwhile, strategic market orientation partially mediates the relationship between macro business environment and export performance. Macro business environment in general have strong effect in shaping the company’s strategic orientation. Critical lesson were observed in policy, industry, firms and educational implications. Key words: Multinational-companies, political and legal environment, economic environment, socio-cultural environment, technological environment, environmental factors, strategic market orientation, export performance
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    Risk Management in New Product Market Entry Process for the Breweries Industry: The Case of Some Selected Breweries
    (A.A.U, 2021-06) Getahun, Aynadis; Abitie, Asres (PhD)
    The main objective of this study was to analyze Risk Management in New product market entry process for the breweries industry. It attempted to describe the risk management practices in new product market entry process and to determine the effect of Risk identification, Risk Assessment, Risk Response, Risk Control and Monitoring on new product performance. The study tested whether risk assessment, risk identification, risk control and Monitoring and risk response of new product had significant effect on product performance or not. In this study, descriptive and explanatory research design were used. Primary data, through structured questionnaire, was collected from samples of 241 respondents of Breweries Company. Stratified sampling was used to select proportional number of samples from the Habesha, St. George and Dashen companies. Data were analyzed using both descriptive and inferential statistics with the help of SPSS version 23. The results revealed that all independent variables in the study, risk identification, risk assessment, risk response, risk control and monitoring have positive and significant effect on new product performance. Hence, the concerned breweries company should review, audit, and communicate risk of new product development properly and strengthen provision of training on risk management for employees and conduct regular reviews of risk efforts and report to management of breweries’ company. Key Words: Risk Management, New Product Performance, New Product Development, Market Entry, Breweries