International Business

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Browsing International Business by Author "Abera Legesse (PhD)"

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    Factors affecting the coffee export competitiveness of Ethiopia- time series analysis
    (AAU, 2024-06-05) Biftu Mohammed; Abera Legesse (PhD)
    The aim of this study involves Ethiopia’s competitiveness on coffee export and the factors affecting it through the period of 1993-2022 observation. In this study Revealed comparative advantage were employed to explain the level of comparative advantage and Revealed symmetric comparative advantage were employed to assess the level of Ethiopia’s competitiveness on exporting of coffee. To capture the factors and determinants of coffee the approach used is ARDL model with Johansen co-integration test to investigate the long run and short relationship between the coffee export competitiveness with domestic production of coffee, world production of coffee, world price of coffee, foreign direct investment inflow stock, the real effective exchange rate, and the total volume of coffee export. As a result, the approach explains that there is both short run and long run relationship between the competitiveness and the explanatory independent variables. The analysis pointed out that in the long run the extent of domestic production of coffee and total export volume is significant and positively affecting the competitiveness. However, world price of coffee, and the real exchange rate have significant and negative effect to the competitiveness. But the FDI and world production of coffee is insignificant and negative effect to the competitiveness. On the other hand, in the short run the domestic production of coffee has a significant and positive effect to the competitiveness. And world production of coffee, world price of coffee, and the real effective exchange rate has significant and negative effect to the competitiveness. The FDI has negative and total export volume has positive effect but insignificant effect on the short run
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    The Mediating Role of Marketing Strategy in the Effect of Antecedents on Export Performance of Oilseeds: the Case of Ethiopian Pulses and Oil Seeds Exporters Association
    (A.A.U, 2025-01-26) Dagmawit Kebede; Abera Legesse (PhD)
    This study investigates the factors affecting the export performance of Ethiopian oilseed exporters, emphasizing the mediating role of export marketing strategies. A quantitative research approach was employed, utilizing an explanatory survey design to establish causal relationships between internal factors (firm and product characteristics), external factors (industry and market characteristics), and export performance. Data were collected from 162 respondents, primarily members of the Ethiopian Pulses and Oilseeds Exporters Association (EPOSEA). The analysis was conducted using SPSS version 27 software, incorporating descriptive statistics, correlation analysis, and multiple regression models to test the relationships among variables. The results reveal that firm, product and market factors does not have significant influence on export performance, however industry characteristics shows the strongest direct impact. Export marketing strategies comprising product adaptation, pricing, promotion, and distribution emerged as a crucial mediator, enhancing the effectiveness of these factors. Statistical tests, including Pearson correlation, multicollinearity checks, and regression analysis, confirmed the robustness of the model. The adjusted R-square value indicated that 70% of the variance in export performance could be explained by the independent variables, underscoring the importance of aligning internal capabilities and external opportunities with strategic marketing efforts. Respondents emphasized several recommendations, including the need for increased government support including addressing structural barriers and simplify export regulations. They also highlighted the importance of investing in modern technologies to enhance production efficiency and meet international quality standards. Additionally, respondents recommended improving market accessibility through enhanced trade networks and partnerships, as well as addressing logistical challenges by upgrading transportation and storage infrastructure.