Executive Master of Business Administration

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http://etd.aau.edu.et/handle/12345678/177

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Browsing Executive Master of Business Administration by Author "Abera L. (PhD)"

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    The Effects of Leadership Styles on Employees Job Satisfaction .The Case of The Motor and Engineering Company of Ethiopia)
    (A.A.U., 2023-05-06) Leyuwork Eniyew; Abera L. (PhD)
    Leadership styles are the various approaches that leaders employ to carry out their roles and interact with their followers. The main objective of this study was to identify how leadership styles affect employee job satisfaction in the motor and engineering company of Ethiopia. The study adopted quantitative research approach with explanatory research design and multiple linear repression model analyses along with correlation data analysis method. The study utilized cross-sectional data collected from both the head office and main branch employees of MOENCO, with a total of 144 questionnaires analyzed using descriptive analysis. Further explanatory analysis through correlation and multiple linear regression analysis method was conducted, along with assumption tests. The study's major findings are transactional leadership style and transformational leadership style had a significant and positive effect on employee job satisfaction, while laissez-faire leadership styles had a negative and significant effect on employee job satisfaction. The study recommends that MOENCO leaders and other organizations should create a conducive work environment that fosters employee job satisfaction, clear expectations, support, and feedback, while encouraging innovation and creativity and avoiding micromanagement are vital for MOENCO success as a company. Furthermore, recognizing and rewarding good performance can serve as a motivation for employees and increase their job satisfaction.
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    The Mediating Effect of Customer Satisfaction on Product Differentiation and Customer Loyalty: The Case of Habesha Brewery
    (A.A,U, 2024-06-03) Matiwos Terefe; Abera L. (PhD)
    The study aim to examine the Mediating effect of customer satisfaction between product differentiation and customer loyalty: The case of Habesha Breweries. Descriptive and explanatory design were employed and mixed research approach of quantitative and qualitative research approach was used. Hence, questionnaire were distributed to sample of 384 randomly selected customers of Habesha breweries shared company. The data types were both primary and secondary data types and the result were analyzed by both descriptive and inferential analysis. Hence the result the analysis of the data revealed several key findings. The overall positive sentiment towards the products provided by Habesha Breweries, as indicated by the aggregate mean score of 3.69 for customer satisfaction, suggests a strong foundation for customer loyalty. Correlation analysis demonstrated significant positive relationships between product differentiation factors and customer satisfaction and loyalty. Additionally, the mediation models involving customer loyalty as the outcome, product price and product delivery as predictors, and customer satisfaction as the mediator revealed that customer satisfaction plays a crucial mediating role in shaping customer loyalty in response to product pricing and delivery strategies. The estimated structural equation model demonstrates a good fit to the data, highlighting the positive relationships between customer satisfaction, loyalty, and product differentiation. The path coefficients reveal the significant impact of customer satisfaction and product differentiation on customer loyalty, with satisfaction with the product strongly influencing overall satisfaction with service. Finally, it is recommended that the positive relationship between product differentiation and customer loyalty suggests the importance of offering unique and distinctive products or services. Therefore, it is recommended to explore strategies to differentiate the offerings from competitors in ways that are meaningful to customers.