Executive Master of Business Administration

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http://etd.aau.edu.et/handle/12345678/177

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Browsing Executive Master of Business Administration by Author "Abdurazak, Mohammed (PhD)"

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    The effect of reward on employees motivation: the case of Commercial Bank of Ethiopia Addis Ababa area
    (Addis Ababa University, 2018-02) Addisu, Temesgen; Abdurazak, Mohammed (PhD)
    Dynamic and conducive organizational climate is mandatory for the contemporary organizations to have motivated and productive employees under the intense of global competition. realizing this, the main aim of this research is to identify the effect of reward on employees motivation in the case of commercial bank of Ethiopia Addis Ababa area with the reward dimensions of payment, benefit, promotion working condition, recognition, employees autonomy and career development opportunities. The study was done based on primary and secondary data sources. A self-administered questionnaire was designed to collect relevant information from the selected 291 respondents. Among this 247 questionnaires are returned and analyzed. The collected data was analyzed by SPSS version 21 using descriptive statics and multiple regressions. Descriptive research design was followed to describe what it is or what the situation looks like and correlation analysis also used in this study to show the relation between dependent and independent variables. Based on this all reward variables have positive relationship or correlation with employee’s motivation. Based on the result of multiple linear regression variables like payment, benefit, recognition and employees autonomy have positive and significance effect on employee’s motivation but promotion, working condition and career development opportunity have no significance impact on employee’s motivation. Since the relation between rewards and motivation exist the management of commercial bank of Ethiopia should clearly state well-articulated reward policy by involving some employees in the process of developing it in order to increase the employee’s motivation and to achieve its own goal.
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    Factors Influencing Consumer’s Brand Preference of Beer in the Case of Addis Ababa City
    (Addis Ababa University, 2018-05) Elias, G/medhin; Abdurazak, Mohammed (PhD)
    The beer industry in Ethiopia has been booming fast in a less than a decade time, with many brands penetrating the market, the state of having a strong brand in the consumers’ mind have become the prime concern of business owners. The Purpose of this research study is to test the beer brand preference in view of taste, price, brand name, package, advertisement, state of origin and social group and which of these factor are influencing consumers beer brand choices in Addis Ababa Market through the application of a conceptual framework of brand preference developed by Gabriel. As to the methodology, design and approach, the sampling techniques used, sample size is selected to be 384 and data gathered from conveniently selected respondents.. The findings revealed that five out of the seven factors are highly influencing consumer’s Brand choices. Based on the findings recommendations are given to managers to give priority to the influencing factors.