The Role of Sabido Entertainment•Education Radio Serial Dramas in the Struggle For the Prevention of Hiv/Aids:
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Date
2004-11
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Addis Ababa University
Abstract
The discussions c ompil ed in this thesis are all about view ing th e tr emendous potential
of research based medi a communi cation in art to address social problems and mob ili ze
peop le towards certain end. It s ingles out the HIV /AIDS pandemi c as the major social
problem threatenin g Ethiopia, Africa and other countries across the wor ld. It trie s to
view th e paramount contri bution of art (d ram a) in the prevention e nd eavo r above many
other simil ar d isc iplines The inception of the research project came from the reali zation of t he tremendous
potential of the Sabido Method Enteltainm ent Edu cati o n Dramas . Th e Sabido method
dramas h ave been tri ed out and proven to have a remarkable success in man y countri es
in prom oti ng pro soc ial issues . The thesis thu s took the two Sabido Method
Entertainment-Education Serial Radio Dramas , the Amharic Yeken Ki g nit and the Afan
Oro mo Dhim biba dramas as pract ica l examples and exam in ed the contribution of th e
dramas to the HIV I A ID S prevention endeavors in the Ethiopian con tex t. The thesis compnses five chapters. The fi rst chapter presents the philosophical
background of the thesis as b eing 'art for soc iety's sake' as opposed to 'alt for art sake.'
It also rev iews the hi storical development of using li terary products in addressing soc ial
problems The Second chapter is a review of some academic and non-acade mi c research works
pr ev iously undeltak en on similar iss ues as well as a review of the th eo reti cal framework
of the Sabido Methodology. The latter part of this chapter espec iall y presen ts th e
hi stori ca l a cc ount of t he invention oft he method b y t he M exican Pl aywri ght Miguel
Sa b ido . The intell ectual basis, the expans ion o f the method and the resu lt s obtained in
var iou s countri es as well as the pec uliariti es of the Sabido Method drama productions
are indicated here. The third chapter examines the production procedures followed to produce the dr am as
in view of the technical procedures ind icated in the review part. It tries to present some
of the in vestigati ons ca rri ed out on the pre, while and po st-production processes. This chapter further analyzes the script contents of the dramas. The script content analyses
measure to what extent the drama scripts articulate the problems and show the
peculiarities of the method from other conventional dramas Both those methods of evaluations are used to examine the effectiveness of the drama
production in atiiculating the main messages of the drama. The evaluations are also
intended to serve as a model for future research initiatives, too. The summary reports of impact assessments are included in the fourth chapter. Both the
quantitative and qualitative research methods are used in the study. The qualitative
study is done by organizing Focus Group Discussions (FGDs), In-depth Interviews, and
Interview with Key Informants. The quantitative study is carried out by distributing
questiolU1aires. All these researches were held to decide the effectiveness of the dramas
in bringing behavioral changes against HIV/AIDS. The results are summarized at the
end of each assessment. Chapter five summarizes the major points discussed and findings achieved by the
research and recommends ways to expand the method in the Ethiopian context. It then
forwards suggestions to expand such media based intervention of art into various socioeconomIc
Issues.
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Role of Sabido Entertainment