Factors Influencing Improved Seed Technologies Marketing and Access: The case of Oromia Seed Enterprise (OSE)
| dc.contributor.advisor | Workneh, Kassa (PhD) | |
| dc.contributor.author | Teferi, Tsegaye | |
| dc.date.accessioned | 2019-03-08T15:43:34Z | |
| dc.date.accessioned | 2023-11-19T09:08:15Z | |
| dc.date.available | 2019-03-08T15:43:34Z | |
| dc.date.available | 2023-11-19T09:08:15Z | |
| dc.date.issued | 2018-12 | |
| dc.description | A Research Project Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment of the Requirements for the Degree of Masters in Executive Business Administration (EMBA) | en_US |
| dc.description.abstract | Improved seed technologies have two paradoxes (contradictions) in Ethiopia. On the one hand the country is known by shortages of improved seed technologies and widely criticized. On the other hand seed producers like OSE were extremely challenged with improved seed technologies marketing and accessing and with heavy stock carry over (left-over) from year to year. This study was conducted to examine factors influencing improved seed technologies marketing and accessing system of Oromia seed enterprise and evaluate its responsiveness and effectiveness to meet the farmers` demand. Data was collected from a sample of 90 respondents drawn from Oromiya Seed Enterprise Managers and Employees. The data was analyzed using descriptive statistics as well as multiple regression analysis. Multiple linear regressions was employed to assess factors influencing improved seed technologies marketing and accesses of OSE using a computer software "SPSS” version 20. The study findings indicated that inefficient, ineffective, and unresponsive improved seed technologies marketing and accessing operating systems hindered meeting the farmers’ real demand. Of the seven independent variables, four predictor variables - infrastructure, distance, seed package and market competitors were found to be statistically significant in predicting the dependent variable, whereas the remaining three predictor variables (educational level, price and extension services) were found to be insignificant. It is concluded that four predictor variables- infrastructure, distance, seed package and market competitors are extremely strategic and statistically significant in predicting and determining the dependent variable (improved seed technologies marketing and accessing). The result implies that these factors should get great emphasize by OSE to maximize the benefits of the improved seed production and marketing system as shown in the model output. There is, therefore, a definite need for the government of Ethiopia to reform improve seed technologies marketing and accessing system in a way it could be delivered to meet the farmers’ real demand, as a strategic input to support the policy of agricultural growth and transformation plan. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/12345678/16640 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Formal seed | en_US |
| dc.subject | Improved seed technologies | en_US |
| dc.subject | Marketing and accessing | en_US |
| dc.title | Factors Influencing Improved Seed Technologies Marketing and Access: The case of Oromia Seed Enterprise (OSE) | en_US |
| dc.type | Thesis | en_US |