Factors Influencing Improved Seed Technologies Marketing and Access: The case of Oromia Seed Enterprise (OSE)
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Date
2018-12
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Addis Ababa University
Abstract
Improved seed technologies have two paradoxes (contradictions) in Ethiopia. On the one hand
the country is known by shortages of improved seed technologies and widely criticized. On the
other hand seed producers like OSE were extremely challenged with improved seed technologies
marketing and accessing and with heavy stock carry over (left-over) from year to year.
This study was conducted to examine factors influencing improved seed technologies marketing
and accessing system of Oromia seed enterprise and evaluate its responsiveness and
effectiveness to meet the farmers` demand. Data was collected from a sample of 90 respondents
drawn from Oromiya Seed Enterprise Managers and Employees. The data was analyzed using
descriptive statistics as well as multiple regression analysis. Multiple linear regressions was
employed to assess factors influencing improved seed technologies marketing and accesses of
OSE using a computer software "SPSS” version 20. The study findings indicated that inefficient,
ineffective, and unresponsive improved seed technologies marketing and accessing operating
systems hindered meeting the farmers’ real demand. Of the seven independent variables, four
predictor variables - infrastructure, distance, seed package and market competitors were found
to be statistically significant in predicting the dependent variable, whereas the remaining three
predictor variables (educational level, price and extension services) were found to be
insignificant. It is concluded that four predictor variables- infrastructure, distance, seed
package and market competitors are extremely strategic and statistically significant in
predicting and determining the dependent variable (improved seed technologies marketing and
accessing). The result implies that these factors should get great emphasize by OSE to maximize
the benefits of the improved seed production and marketing system as shown in the model output.
There is, therefore, a definite need for the government of Ethiopia to reform improve seed
technologies marketing and accessing system in a way it could be delivered to meet the farmers’
real demand, as a strategic input to support the policy of agricultural growth and transformation
plan.
Description
A Research Project Submitted to the School of
Graduate Studies of Addis Ababa University in Partial
Fulfillment of
the Requirements for the Degree of Masters in
Executive Business Administration (EMBA)
Keywords
Formal seed, Improved seed technologies, Marketing and accessing