Enhancing Domestic Tourism Development: The Case of Aksum, Northern Ethiopia

dc.contributor.advisorFisch:!, Mulugeta (PhD)
dc.contributor.authorAssefa, Ephrem
dc.date.accessioned2018-07-27T07:36:20Z
dc.date.accessioned2023-11-18T09:56:33Z
dc.date.available2018-07-27T07:36:20Z
dc.date.available2023-11-18T09:56:33Z
dc.date.issued2012-06
dc.description.abstractThe major objective of this study was to assess the problems, challenges and opportunities facing domestic tourism development in Aksum. This thesis has applied the combination of qualitative and quantitative research methods. The research instruments included questionnaires, interviews, FGD, Document analysis and unstructured personal observation. The study has gathered data from 150 domestic visitors who visited the area during Hidar Tsion festival. Moreover, questionnaire survey was employed to 100 local communities out of which 84 were used for further analysis. In addition to these, semi-structured interviews were conducted on 25% of tourism businesses (hotels and restaurants) in the area. Based on purposive sampling method, interviews were conducted with traditional costume and so uvenir shops, Religious Travel Organizers, travel intermediaries and public touri sm organs. One FGD was also conducted with a group of 7 members comprised of different tourism stakeholders in the area. The data gathered through questionnaire survey were processed in SPSS Version 17.0 and tallied, tabulated and analyzed through descriptive statistical tools. Data gathered via qualitative methods- semistructured interview and FGD were analyzed thematically and narrative analysis. Results demonstrate that, the domestic tourism is not well developed in the study area due to multitude of demand and supply related factors. The former include: lower level of income, lower travel culture of the people, lack of free time, and lack of information about the sites. The later include: escalation of cost of accommodation and price of food and beverage (on Hidar Tsion and Hosaena fe stival s), problem of infrastructure, unequal treatment of domestic tourists with internationals, low promotional and awareness creation activities and the lower attention given by travel intermediaries. Moreover, domestic tourism development in Aksum is challenged by seasonality where most of domestic tourists visit the area in one or two rel igious events. Hence, there is a need to have a nationwide domestic tourism development strategy, undertaking promotional and awareness creation activities, and developing the necessary infrastructure. Key words: Tourism, Domestic Tourism, problems, challenges and Aksumen_US
dc.identifier.urihttp://etd.aau.edu.et/handle/12345678/10188
dc.language.isoenen_US
dc.publisherAddis Ababauniversityen_US
dc.subjectCase of Aksum, Northern Ethiopiaen_US
dc.titleEnhancing Domestic Tourism Development: The Case of Aksum, Northern Ethiopiaen_US
dc.typeThesisen_US

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