Presented in Partial Fulfillment of the Requirements for the Degree of Master of Arts (Tourism and Development)
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Date
2012-06
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Addis Ababa University
Abstract
Now days , to uris m development is beco ming a priority area of the general development
endeavors in Go ndar city. Th is study aimed at looking into the challenges and
opportunities of to urism development in Go ndar city and pointing out its futu re
perspectives . Primary and secondary qualitative and quantitative data sourced from
purposively, conveniently, and through snowball selected different concerned individuals
and agenCies through semi-structured interviews, focus group discussions , survey,
observation, and document analysis were gathered to achieve the stated objectives.
Frequency and percentage presented by using tables and charts were used to analysis
quantitative data whereas qualitative data were narrat ed to triangulate and substantiate
the findings. The study revealed that tourism development has been practiced in the areas
of tourism product development; micro-and small scale tourism business enterprises;
human resources development; conservation and protectiun of heritages; and marketing
and promotional a ctivities. Tourism dev elopment was also being challenged by the
limited participation of residents; the destructions of both tangible and intangible
heritages; concentration of benefits to few individuals; high leakages of tourism revenue;
absence and misplacements of human power in both the private and public sectors;
absence of quality and standardized tourism products and services; confiicts of interests
and ownerships and absence of cooperation and partnerships among stakeholders;
negative altitude of residents towards carnival festival; consumerism b_ehaviors of
visitors; and absence of legal and institutional frameworks. However, the diverse plenty
of attractions in and around th e city; strategic location of the city; hosp itality and
positive attitudes of re sidents towards visitors; prevailing peace and security; and high
attention by the government and development agencies for tourism development were the
opportunities identified for theĀ· successjiil and sustainable tourism development in
GondaI' city. Hence, possible ways and strategies to mitigate th e challenges and
maximize and utilize th e opportunities to enhance the conh'ibution of tourism
development are explored and recommended in this study.
Key words: GOlldar city, Ethiopia, Tourism developmellt, Challellges alld opportullities,
Sustaillability
Description
Keywords
GOlldar city, Ethiopia, Tourism developmellt, Challellges alld opportullities, Sustaillability