Factors Influencing the Export Performance of the Floriculture Industry : The Case of Marginpar Ethiopia Plc
| dc.contributor.advisor | Andualem, Getie (PhD) | |
| dc.contributor.author | Abebe, Hose | |
| dc.date.accessioned | 2022-02-24T06:27:25Z | |
| dc.date.accessioned | 2023-11-04T14:12:12Z | |
| dc.date.available | 2022-02-24T06:27:25Z | |
| dc.date.available | 2023-11-04T14:12:12Z | |
| dc.date.issued | 2021-06 | |
| dc.description.abstract | The study’s general objective is to examine the internal factors that influence the export performance of Marginpar Ethiopia plc from internal (firm) perspective. To accomplish these objectives a conceptual framework (model) was adopted based on prior related literature reviews, hypothesis were also developed and then tested accordingly. The research applied a deductive research paradigm with a quantitative research design and an explanatory research technique. A five-point Likert scale approach was used to collect primary data with a response rate of 88.78 % obtained from a sample size of 107 respondents. Assumption tests were performed prior to conducting the regression analysis, and it was discovered that the data had a reasonably normal distribution and linearity across the variables, with less multicollinearity. The regression of all predictor variables on export performance explicates 68.6 percent of the variation. The model and the data are reasonably well aligned. According to the major findings, the internal drivers of export performance that are firm characteristics, management characteristics, and export marketing strategic capabilities have a positive and significant impact on Marginpar Ethiopia plc's export performance. However, management characteristics and strategic export marketing capabilities have a substantial correlation regarding export performance of the company. As a result, in order to increase their overall export success, Marginpar Ethiopia plc may benefit through focusing on internal (firm) -level factors of export performance that are export strategic marketing capabilities and management characteristics consequently and provide a prominent consideration to firm characteristics dimensions that are crucial for the success of the organization. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/30316 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Export | en_US |
| dc.subject | Export Performance | en_US |
| dc.subject | Firm characteristics | en_US |
| dc.title | Factors Influencing the Export Performance of the Floriculture Industry : The Case of Marginpar Ethiopia Plc | en_US |
| dc.type | Thesis | en_US |