Prospectes and Challenges of Entering into international Market; The Case of Exporting Edibale Oil Manufacturing Companies in Ethiopia
| dc.contributor.advisor | Ethiopia Legesse (PhD) | |
| dc.contributor.author | Alayu Tesfaye | |
| dc.date.accessioned | 2025-03-06T14:13:14Z | |
| dc.date.available | 2025-03-06T14:13:14Z | |
| dc.date.issued | 2024-07-01 | |
| dc.description.abstract | The study aims at identifying the prospects and challenges of entering in to international market by exporting in case Ethiopia edible oil manufacturing companies. Data collected through primary source through interview. 12 respondents were participated in the survey based on purposive sampling method of sample. The interview question concern on firm’s performance on domestic market, competitive advantage on international market, challenges engaged on international market and strategies used to overcome challenges and exploited opportunities in order to effectively perform in abroad market. As finding, Ethiopian edible oil manufacturing companies have unique advantages, for reason unique oilseeds, potential for organic production, fair trade opportunities, proximity to growing markets and lower labor cost. On other hand Ethiopian edible oil manufacturing companies have challenges to engage in international market by limited access to fiancé, raw material dependence, complex trade regulations, high costs, uncertain political climate, limited processing capacity and completion from established players. And also as findings, Firms can exploits’ their opportunities and overcome the challenges to entering abroad market by using target strategic market, partner with experienced players, build brand recognition, address internal weakness, seek government support and highlight unique selling pointes. On this basis, it is recommended that Ethiopian edible oil manufacturing firms shall capitalizing opportunities through focus on specialty oils, target regional market, invest in oil seed production and also addressing challenges implement strict quality control measures, develop strong brand identity, increased processing capacity, partner with international logistics companies, explore duty free incentives, conduct through market research and participate in international trade shows. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/4978 | |
| dc.language.iso | en | |
| dc.publisher | A.A.U. | |
| dc.title | Prospectes and Challenges of Entering into international Market; The Case of Exporting Edibale Oil Manufacturing Companies in Ethiopia | |
| dc.type | Thesis |