Prospectes and Challenges of Entering into international Market; The Case of Exporting Edibale Oil Manufacturing Companies in Ethiopia
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Date
2024-07-01
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Publisher
A.A.U.
Abstract
The study aims at identifying the prospects and challenges of entering in to international market
by exporting in case Ethiopia edible oil manufacturing companies. Data collected through
primary source through interview. 12 respondents were participated in the survey based on
purposive sampling method of sample. The interview question concern on firm’s performance on
domestic market, competitive advantage on international market, challenges engaged on
international market and strategies used to overcome challenges and exploited opportunities in
order to effectively perform in abroad market. As finding, Ethiopian edible oil manufacturing
companies have unique advantages, for reason unique oilseeds, potential for organic production,
fair trade opportunities, proximity to growing markets and lower labor cost. On other hand
Ethiopian edible oil manufacturing companies have challenges to engage in international market
by limited access to fiancé, raw material dependence, complex trade regulations, high costs,
uncertain political climate, limited processing capacity and completion from established players.
And also as findings, Firms can exploits’ their opportunities and overcome the challenges to
entering abroad market by using target strategic market, partner with experienced players, build
brand recognition, address internal weakness, seek government support and highlight unique
selling pointes. On this basis, it is recommended that Ethiopian edible oil manufacturing firms
shall capitalizing opportunities through focus on specialty oils, target regional market, invest in
oil seed production and also addressing challenges implement strict quality control measures,
develop strong brand identity, increased processing capacity, partner with international logistics
companies, explore duty free incentives, conduct through market research and participate in
international trade shows.