Determinants Of Technology Adoption: The Case Of CBE Employees
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Date
2017-06-10
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Addis Ababa University
Abstract
The study aimed at measuring the determinants of technology adoption: The case of CBE
employees. The study utilized descriptive and explanatory survey design based on the
Technology Acceptance Model and Subjective Norm from Theory of Reasoned Action. A
convenience sampling method was used to select three hundred eighty five respondents from
twelve Commercial Bank of Ethiopia city branches in Addis Ababa. Four hypotheses were
formulated to guide the study and a structured questionnaire was employed to collect data.
The four hypotheses were analyzed using correlations and regression analysis. Major
findings showed that perceived usefulness, perceived ease of use and subjective norm
significantly contributed to behavioral intension surrounding the bank employees’ use of new
technology. In addition, subjective norm of employees and the two measures of employees’:
perceived usefulness and perceived ease of use significantly contributed to employees’
behavior to use new technology. The result of this study implies that the independent
variables that have been found to have significant contributions should be taken into
consideration when commercial bank of Ethiopia’s management desire to improve the
adoption of new technology. The finding of this study recommended that management in
commercial bank of Ethiopia should ensure that employees’ are involved in the procurement
and adoption of new technology.
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Keywords
perceived usefulness, Ethiopia’s management, employees