The Role of Broadcast Media in Creating Awareness to Fight Corona Virus: The Case of Fana and EBS Televisions
| dc.contributor.advisor | Shiferaw, Dr. Teshager | |
| dc.contributor.author | Achenef, Bewketu | |
| dc.date.accessioned | 2021-11-29T07:57:12Z | |
| dc.date.accessioned | 2023-11-08T13:41:52Z | |
| dc.date.available | 2021-11-29T07:57:12Z | |
| dc.date.available | 2023-11-08T13:41:52Z | |
| dc.date.issued | 2021-11 | |
| dc.description.abstract | The COVID-19 pandemic has caused biggest humanitarian crisis in this century. The situation in Ethiopia is scary given the fact to a health system that should be improved. The government and different volunteers have been encouraging people to maintain the necessary health care measures where the media is playing the major and most important role. In addition to spreading awareness media also inform and educate people through a period of time. This ultimately helps in the change of attitude and behavior of audience for achieving better health that is required. This study has made an assessment of the impact of broadcasting media in creating public awareness in the fight against Corona virus. Questionnaire, In-depth interviews and focus group discussions were employed for answering the research questions and to attain objectives of the study. In doing so it found out 49.5%, 25.7% and 24.8% of the participants have shown high, medium and low awareness levels respectively. This shows there is an improvement but still more has to be done as quarter of them are still resistant in their to the protocols. In general, this research finds out how the broadcasting media have worked as an external incentive in changing and influencing the audience’s behavior pattern. The results indicate that the broadcasting media had positive impact on its audience which has inspired people to practice safety measurements. It also explains basic improvements on what should be done to bring permanent positive behavior changes | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/29021 | |
| dc.language.iso | en | en_US |
| dc.publisher | አዲስ አበባ ዩኒቨርስቲ | en_US |
| dc.subject | The Role of Broadcast media in creating awareness to fight Corona virus | en_US |
| dc.title | The Role of Broadcast Media in Creating Awareness to Fight Corona Virus: The Case of Fana and EBS Televisions | en_US |
| dc.type | Thesis | en_US |