Analytics of Mobile Banking Customers Usage Behavior - The Case of Commercial Bank of Ethiopia
| dc.contributor.advisor | Fikre, Mesfin (PhD) | |
| dc.contributor.author | Mulatu, Habtamu | |
| dc.date.accessioned | 2021-12-16T13:21:57Z | |
| dc.date.accessioned | 2023-11-04T09:40:38Z | |
| dc.date.available | 2021-12-16T13:21:57Z | |
| dc.date.available | 2023-11-04T09:40:38Z | |
| dc.date.issued | 2021-09 | |
| dc.description.abstract | Commercial bank of Ethiopia is making efforts to create awareness and usage of mobile banking services few people are using the facility given by the bank Only a few kinds of research have been conducted in these areas. Research should be conduct to solve the problems. The main objective of this study is to make analytics of the mobile banking customer usage behavior in the commercial bank of Ethiopia. The study was conducted by using a descriptive type of study based on a quantitative approach to analyze mobile banking customers' usage behavior. The population of interest in this study comprising of mobile banking customers in the commercial banks of Ethiopia. The study was carried out using system-derived secondary data. The analysis of the system-derived data was done with help of tableau desktop software. The overall results were revealed that analytics of mobile banking customer usage behavior has a significant role for a commercial bank in Ethiopia to draw hidden insight and to aid decision making. The researcher made exploratory and descriptive analyses were performed on the available data set. The study recommended banks maximize extensive use of data to make data-driven decisions making. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/29339 | |
| dc.language.iso | en | en_US |
| dc.publisher | A.A.U | en_US |
| dc.subject | Analytics, Customer, usage behavior, mobile banking | en_US |
| dc.title | Analytics of Mobile Banking Customers Usage Behavior - The Case of Commercial Bank of Ethiopia | en_US |
| dc.type | Thesis | en_US |