Analytics of Mobile Banking Customers Usage Behavior - The Case of Commercial Bank of Ethiopia
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Date
2021-09
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Publisher
A.A.U
Abstract
Commercial bank of Ethiopia is making efforts to create awareness and usage of mobile
banking services few people are using the facility given by the bank Only a few kinds of
research have been conducted in these areas. Research should be conduct to solve the
problems. The main objective of this study is to make analytics of the mobile banking
customer usage behavior in the commercial bank of Ethiopia. The study was conducted by
using a descriptive type of study based on a quantitative approach to analyze mobile banking
customers' usage behavior. The population of interest in this study comprising of mobile
banking customers in the commercial banks of Ethiopia. The study was carried out using
system-derived secondary data. The analysis of the system-derived data was done with help
of tableau desktop software. The overall results were revealed that analytics of mobile
banking customer usage behavior has a significant role for a commercial bank in Ethiopia to
draw hidden insight and to aid decision making. The researcher made exploratory and
descriptive analyses were performed on the available data set. The study recommended banks
maximize extensive use of data to make data-driven decisions making.
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Keywords
Analytics, Customer, usage behavior, mobile banking