The Challenges and Opportunities of Event Organizers in Addis Ababa, Ethiopia
| dc.contributor.advisor | Muleta Phd, Shiferaw | |
| dc.contributor.author | Girma, Wondmagegn | |
| dc.date.accessioned | 2020-03-03T10:33:51Z | |
| dc.date.accessioned | 2023-11-18T08:42:36Z | |
| dc.date.available | 2020-03-03T10:33:51Z | |
| dc.date.available | 2023-11-18T08:42:36Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | Event organizers are playing a significant role for the MICE tourism development through marketing the country as a MICE destination and creating new jobs and income for the host community. Therefore, the purpose of this study is to identify the challenges and opportunities of event organizers in Addis Ababa in their role for tourism development. This study begins with identifying the current situation of the MICE industry and event organizers in the city. For the fulfillment of this, the study employed a qualitative approach. The subjects of the study were selected by using purposive sampling. In-depth interviews were conducted to collect the qualitative data. As a result, sixteen interviewees having direct involvement in the MICE industry were selected and responded to the interviews. The qualitative data collected and analyzed through interpretative account of the data; and the major findings of the study are discussed and presented. Accordingly, the results obtained through interviews, document analysis and observation indicated that Addis Ababa’s MICE Sector and its players specifically the event organizers have both the challenges and opportunities. Hence the challenges include mainly the limited awareness about MICE and the organizers, substandard facilities and services, budget constraint, time constraint, limited education and training, problem in VISA facilitation, lack of international representation, limited safety and security, lack of national convention bureau, and weak event organizers association. Whereas, the opportunities include the city as a center of political and economic diplomacy, the increasing government attention, the rich cultural and tourism resources as well as the location and air access. Therefore, it was concluded that the event organizers in Addis Ababa are playing a significant role towards the development of the MICE sector of the country struggling with a lot of challenges and hoping for a lot of opportunities. Since the government’s attention and interest is increasing these days, the national convention bureau should be established under the federal tourism authority to be the dedicated body to represent the country in the international market, strengthen the MICE sector and support the players. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/12345678/20815 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.title | The Challenges and Opportunities of Event Organizers in Addis Ababa, Ethiopia | en_US |
| dc.type | Thesis | en_US |