Media Language Use in Reporting Rural Social Life: In the Case of Amhara Mass Media TV Program
| dc.contributor.advisor | Shiferaw, Teshager (PhD) | |
| dc.contributor.author | Getinet, Fekadu | |
| dc.date.accessioned | 2019-08-27T09:16:24Z | |
| dc.date.accessioned | 2023-11-08T13:38:30Z | |
| dc.date.available | 2019-08-27T09:16:24Z | |
| dc.date.available | 2023-11-08T13:38:30Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | Although appropriate media language use, in reporting rural social life is crucial for the improvements of rural development, mass media has a strong social, cultural and political impact upon society and can play an effective role to bring positive change in the rural society. Unfortunately, the current media establishments are not concentrated on rural information’s it is urban centered. Even some programs prepared by the media for rural society have a limitation. Language use and dialects are some of the problems. Therefore, this study, under the title of “Media language use: in reporting rural social life, the case of Amhara Mass Media TV program”, is interested how the media disseminate information by yarso ader weg /farmers talk show/ program. To achieve the aim, in-depth interview, FGD with farmers were performed in three parts of the region (Gonder, Gojam and Shewa). And through systematic random sampling five consecutive months of ye arso ader weg (farmers talk show) program collected for thematic analysis. At the beginning the research has a key target to identify language use that is vague and ambiguous when disseminating information’s for rural societies. However in this study the researcher identified that the farmers’ dialects in different zones are major problems to understand the message. Even though all the farmers are Amharic speaker, there is confusion due to their religion and cultural different. The media and its practitioners have a huge responsibility to prepare guidelines and simplify words when reporting rural social lives. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/18853 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Journalisme | en_US |
| dc.title | Media Language Use in Reporting Rural Social Life: In the Case of Amhara Mass Media TV Program | en_US |
| dc.type | Thesis | en_US |