Critical Discourse Analysis of Media Presupposition in Rein forcing Ideology: The Case of Hamlin Fistula Ethiopia
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Date
2014-06
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Addis Ababa University
Abstract
The a im of thi s study is to uncover how a particular kind of in stitution is reinforcing its
ideology throug h journ a li s t's fa ir or unfair presupposition of information/knowle dge ,
which is done by using Ham li n Fistula Ethiopi a as its case. To thi s cnd , thc study reveals
the poss ibl e id eo lo g ical goa l does such presupposit ion a ttempt to achieve. The s tudy
focu ses on a set of media discourses r egarding the rol e and contribution of th e hospital in
c uring obste tric fi s tu la patients. Two art icles and two documentary programs are
undertaken for analysis. [n orde r to realize the stated objectives, the s tudy adheres critical
di scou rse analysis as th e main methodological tool and Van Dijk soc io-cognitive theory,
presupposition and relevan ce theory, and theory of privacy as the theoretical framewo rks.
The analysis indicates that there is a consciou sly or uncon sc iou s ly unfa ir presupposition
of journal is ts as well as probably fair kinds of presupposition too. As a result, the study
extract that unfair pres uppo sed inform ation/ know ledge might lead audiences to in vest in
too much process ing effOit for the amou nt of cognitive effect they wis h to achieve so that
the in stitution would underpin its id eology.
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Hamlin Fistula Ethiopia