Assessment of the marketing practice designed to create, build and maintain beneficial exchanges ,vith fire and lightning insurance policy's customers

dc.contributor.advisorTholada, Vs prasad Dr.
dc.contributor.authorAbraham, Hailemariam
dc.date.accessioned2021-02-16T12:30:18Z
dc.date.accessioned2023-11-04T09:38:13Z
dc.date.available2021-02-16T12:30:18Z
dc.date.available2023-11-04T09:38:13Z
dc.date.issued2006-06
dc.descriptionA research paper prepared in partial fulfillment of the requirement of Masters of Business Administration (MBA)en_US
dc.description.abstractThe main purpose of this research is to throw I ight on a very challenging and perhaps less 1I1vestigated issue of the marketing practice of insurance company's with respect to fire and lightning insurance polic\ customers. The study is conducted throu g.h evaluatlOn and analysis of Ethiopian In su ran ce Corporation's marketing practice for the subject matter under the study The study uncovers the marketing practice of ErC for fIfe and lightning insurance policy's customers in line with its marketing mix- i.e. product, price, placement and promotion- in order to create, build and maintain beneficial exchange Hence; to realize these objective, questionnaires coupled by relevant interview has been administered to figure out EICS marketing practice for fire and lightning insurance policy On the other hand in order to complement the \al idity of the research findings, hou se holds awareness together with their purchasing practice has been studied by taking a sample size of 50 respondents in bole-sub city adml11istration. The stu ch· come up with the pre\·ailing awareness of house hold, improved method of product development and placement Besides; altern ative as well as scientific method of setting premium and conducting promotional campaign has been uncovered . In summary, the out come of the research is expected to draw pOll1ted attention to Ere'S managers, insurance companies in general, government ,customers and the community at large in devising I co mpetiti ve, healthy and rapidly growing busllless environment for the insurance industr~; In the countryen_US
dc.identifier.urihttp://etd.aau.edu.et/handle/123456789/25110
dc.language.isoenen_US
dc.publisherA.A.Uen_US
dc.subjectAssessment of the marketing practiceen_US
dc.titleAssessment of the marketing practice designed to create, build and maintain beneficial exchanges ,vith fire and lightning insurance policy's customersen_US
dc.typeThesisen_US

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