The level and Reasons of Social Media Usage and Its Impact on Employees Productivity: The Case of Information Network Security Agency Workers
| dc.contributor.advisor | Desie, Yekoyealem (PhD) | |
| dc.contributor.author | Nasiro, Mubarek | |
| dc.date.accessioned | 2020-11-04T07:09:45Z | |
| dc.date.accessioned | 2023-11-18T15:40:04Z | |
| dc.date.available | 2020-11-04T07:09:45Z | |
| dc.date.available | 2023-11-18T15:40:04Z | |
| dc.date.issued | 2019-11 | |
| dc.description.abstract | The emergence of social media has been changing many aspects of the employees’ daily activities. But, inappropriate use of social media may have negative impacts on employees’ productivity. The major purpose of this study was to assess the extent and reasons of social media use during office hours and its impact on employee productivity at Information Network Security Agency. It specifically attempted to find out employees extent of social media use in the work place; to investigate the purposes for which employees use social media during office hours and to describe how the use of social media impacts the productivity of employees. A mixed research design was employed for this study with the population under the study being employees at INS. A total of 242 participants were selected for filling out questionnaires using systematic random sampling technique coupled with purposive sampling to select 10 participants for interview. In addition, both questionnaire and semi-structured interview were used to collect data. In order to address the basic research questions in the study, data were analyzed using descriptive statistics frequencies, percentages and inferential statistics (Pearson’s correlation and linear regression). Accordingly, the current study generally revealed that the majority of respondents at INSA were using Youtube; Facebook and Telegram to large extent during office hours respectively; with majority of the respondents indicating that they use social media multiple times per a day, for 1-4 hours while at work. Also most of participants at agency were using social media for non-work related activities searching information, news, opinion and receiving and sending personal messages. Only small numbers of respondents were using social media for work related activities. Furthermore a weak positive correlation between employees’ productivity and social media use extent was established. The study concluded that employees participate in social media at the workplace for both work and non-work related activity. Social media has the potential to allow employees to form collaborations; establish team work; share knowledge and expertise; improves innovation and helps to establish a positive relationship with colleagues in the work place. Inversely, social media use during office hour makes difficult to concentrate on job because employees log in social media in the work place for playing different on line games and for accessing non work related things. So, accessing social media during office hours at the work place has both advantages and disadvantages in terms of employees’ work productivity. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/12345678/23011 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Education | en_US |
| dc.title | The level and Reasons of Social Media Usage and Its Impact on Employees Productivity: The Case of Information Network Security Agency Workers | en_US |
| dc.type | Thesis | en_US |