Movie Piracy: Communication Perspective
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Date
2009-06
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Addis Ababa University
Abstract
Lack of communication among the stakeholders in the cinema industry has
slowed down development of the sector. Even though effects of lack of
communication among stakeholders in the cinema industry are multifaceted,
one of the major effects is expansion of movie piracy.
Movie piracy has crippled the otherwise booming cinema. The illegal practice
has made the industry a very dreadful business to venture in. this has thus
resulted in decreasing cash flow and hence less production quality.
The fact that the stakeholders do not work together towards alleviating the
problem has added salt to the injury. Whenever an association starts bringing
stakeholders together and discusses about it, members tend to be trapped by
the inefficiencies of the previous discussions and drop out of the process.
The communication strategy they have assumed has not been designed to help
them capitalize on their previous achievements. Instead it made them dwell on
their previous inefficiencies and thus believe that the next discussion would only
be a replication of the previous discussions instead of progressive extension of
them. Furthermore, there has been a rolling trend of influence the bigger
producers have on the rest of the members. Hirokawa and Gouran recognize
this problem as undue influence by powerful members. These historical and
institutional factors have affected the communication process which in turn
made the industry's immunity weaker.
Functional Perspective on Group Decision Making Theory along with Historical .
and Institutional functions added by critics Stohl and Holmes provides an
unrivalled solution for communications in such a state.
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Keywords
Movie Piracy