A Study on Development News Reporting in Ethiopian Broad Casting Corporate Amharic Prime Time News
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Date
2014-12
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Addis Ababa University
Abstract
The Ethiopian state media have recently made development journalism a key concept in official
policy documents to accelerate the implementation of the nation's development plan. only
televise ion station, Ethiopian Broadcasting Corporate, has the broadest coverage of population
and geographical area ; it is also one of these media that has adopted development jowl lism.
the purpose of this study was to analyze EBC's prime lime Amharic news (0 see whether the
news contents had the characteristics of development journalism and to see if there were any
gaps on the news presentation. To do so, this study employed both quantitative and qualitative
methods (mixed method). And quantitative and qualitative content analyses and interview were
used as a data collect ion too ls.
Based on the availability of the data, news that was broadcasted withal six months of time fi"llme
was gathered. Accord ulgly, a total of one hundred and twenty news stories· were se lected by
USUlg systematic random sampling method. Similarly based on their fi·equent involvement on
reporting development news, five senior reporters and two ed itors were interv iewed.
TI,e data were analyzed based on the categories (unit of ana lysis) that were derived fi·om the
principle of development journa lism news and deve lopment journa lism mode~ and
characteristics of television liews presentation. Both quantitative and qualitative content analysis
methods were used to analyze the data.
The finding of the research shows, EBC's bulletproof Amharic news program gives high
emphasis to development issues. However, these stories are United to economic developments
whereas, other development issues have not been given enough attention and negative stories are
hardly covered. Since the news station only focuses on in loaning people about the development
issues, investigation and depth reporting have been neglected. In addition, the research finding
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Keywords
Development News Reporting, Ethiopian Broad Casting