Analyzing Factors Affecting E-Payment Adoption in Ethiopia
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Date
2018-05-20
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Abstract
E-Payment system was introduced in Ethiopia and has been gradually growing as it is no doubt that it has competitive advantage. However, the process of expanding e-payment to replace or minimize cash transactions is yet to achieve its objectives due to various reasons. Hence, for the purpose of analysing factors affecting the adoption of E-payment in Ethiopia, a questionnaire was developed and distributed to cardholders of banks in Ethiopia. From the distributed 384 questionnaire, 339 questionnaires were completed and returned while 331 were usable for the analysis making the questionnaire response rate 86%. The collected data was analysed using SPSS version 21 and hypothesises were tested based on the analysis output. Accordingly the finding of the study show that convenience, attitude, change readiness and perceived behavioural control have significant relationship with e-payment adoption on POS in Ethiopia where the respective hypothesises where accepted. The hypothesis made for perceived risk was also accepted as the finding of the analysis showed that perceived risk has a negative and significant relationship with e-payment on POS in Ethiopia which was in line with the assumption. However, the finding of the study shows that trust and relative advantage have no significant relationship with e-payment adoption on POS in Ethiopia which led to the rejection of their respective hypothesises. The findings of the study are important to banks and other stakeholders of e-payment to identify focus area in their effort to expand point of sale acceptance and enhance adoption of e-payment on POS.
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Point of Sale, E-Payment, Convenience