A Study on the Health Communication Strategies of FHAPCO to Prevent HIVIAIDS in MARPS and Vulnerable Groups, Particularly to Address College and University Students.

dc.contributor.advisorBeyene, Zenebe (PhD)
dc.contributor.authorAbiye, Ayenabeba
dc.date.accessioned2021-03-31T07:20:19Z
dc.date.accessioned2023-11-08T13:40:36Z
dc.date.available2021-03-31T07:20:19Z
dc.date.available2023-11-08T13:40:36Z
dc.date.issued2016-07
dc.description.abstractAnnual reports and researches show that HIVIAIDS is still the cause of death for the p eople around the world especially for the third world countries like Ethiopia. Hence, this study is designed to assess the health communication strategies of FHAP CO to prevent HIVIAIDS in most at risk population (MA RPS) and vulnerable groups, particularly to address college and university students. In the study, qualitative research inquiry was employed. Document analysis and an in-depth interview were data collection tools. Th e qualitative method followed purposive sampling to select interviewees from the members of th e technical team that has designed the SBCC strategy of FHAPCO and personnel in AA U and analyzed the health communication strategy to prevent HIVIAIDS, MARPS and vulnerable groups in Ethiopia. Additionally the document (health communication strategy for MARPS alld vulnerable groups) HIVIAIDS and sexual and reproductive health (SRH) communication for higher education institutions were analyzed thoroughly. The stu dy was informed by participatory communication theory. Therefore, the study hasrevealed that the social and behavior communication (SBCC) strategy is a strategy which was designed to prevent HIVIAIDS in MARPS and vulnerable gro ups. Members of the tec hnical team who were assigned to desig n th e SBCC strategy were followed the P-process systematic health co mmunication approac h as a guide line. According to the findings of the study, the controversies between the high risk behaviour of university students to sexually transmitted HIVIAIDS and the availability of the perceived health communication strategies is due to some gaps which were in all stages of the strategy development (lack of key stakeholders participation) and on its implementation. And the study concluded that the participation of key stakeholders in all stages of communication strategies and communication interventions at all levels of the society is vital to bring about the desired behavior change.en_US
dc.identifier.urihttp://etd.aau.edu.et/handle/123456789/25832
dc.language.isoenen_US
dc.publisherAddis Ababa Universityen_US
dc.subjectFHAPCOen_US
dc.subjectprevent HIVIAIDS in MA RPSen_US
dc.titleA Study on the Health Communication Strategies of FHAPCO to Prevent HIVIAIDS in MARPS and Vulnerable Groups, Particularly to Address College and University Students.en_US
dc.typeThesisen_US

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