Implication of Host-Guest Interaction for Quality of Tourist Experiences: The Case of Dorze, Southern Ethiopia
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Date
2019-06
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Addis Ababa University
Abstract
Providing only quality of products and service is not enough to satisfy tourists, because,
tourists expect unique, enjoyable and diverse experiences rather than humbly service and
product on their trips nowadays. In concise terms, tourists yearn for having the quality
of experience with diverse scenery, cultures, and local life styles at visited destinations
community through interacting with the host community. However, this articulated the
effect of host – guest interaction on quality of tourist experience is rarely measured in
Ethiopia. Considering this shortcoming, the overarching aim of this study is to
investigate the level of host-guest interaction and its implication on the quality of
tourists’ trip experiences with taking Dorze village as a case. Besides, tourist attraction
of Dorze village have assessed as one part of the study. In order to achieve the objective
of the study, both qualitative and quantitative research method were being used. And, the
most important data were sourced by primary and secondary data. Primary data were
collected from 230individuals it comprises, 200 usable sample foreign tourists who were
selected randomly, 8 local tour guide, 2 tourism experts from Chencha Wereda Tourism
Bureau, 2 potter, and 8 weaver association members nominated by convenience sampling
and 10 individuals which were chosen purposely from local community. To analyze the
quantitative data SPSS-24 software was adopted and techniques such as descriptive
statistics, correlation, and simple regression analysis were used. Likewise, thematic
analysis techniques used for data obtained through interview and field observation. The
findings of the study revealed that Dorze village is endowed with both natural and
cultural tourist attractions, but, infrastructure and accommodation establishment is not
reasonable. Moreover, one of the core findings of the study revealed that tourists had
good interaction with the host community as well; most tourists appreciated their Dorze
village trip experience quality. A final and most important finding of the study
emphasized that for tourist’s having positive and optimistic interaction with the host
community of visited destination have significant implication for their quality of trip
experience.
Keywords: Host-Guest Interaction, Quality of Tourists’ Experiences, Tourism P+
otentials, Dorze Village, South Ethiopia
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Keywords
Host-Guest Interaction, Quality of Tourists’ Experiences, Tourism P+ otentials, Dorze Village, South Ethiopia