Practices and Challenges of Deforestation Coverage in Ethiopia Media, the Case of Fana Broadcasting Corporate
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Date
2020-07
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Addis Ababa University
Abstract
Ethiopia has facing different environmental problem, There is a common understanding that
deforestation is partly due to lack of awareness. In this regard, studies conducted in Ethiopia on
this issue are very limited. This study has attempted to explore the coverage of deforestation
issues in Broadcast media. For the study, Qualitative data were used. The sampling technique
used was mainly purposive. Three key informant interview and Ten in-depth interviews were
conducted with higher officials and Journalists. In document analysis there were a sample of
1440 news transmitted across a period of 1st of January 2019 to 31st of December 2019, has
been analyzed , Deforestation and Environmental related program were also analyzed the above
mentioned period. Results show that no permanent programs was assigned for deforestation
issues, FBC also has no framed the issue of deforestation in its communication platform. Lack of
deforestation issues information , lack of expertise journalists and training on the concepts of
deforestation, scarcity of sponsors and stockholders , inadequate of assigned time for
deforestation are some of the challenges faced in the deforestation reporting. From the results it
is possible to conclude that given the current trend of deforestation reporting ,the journalists
would remain environmentally illiterate. The study further concluded that unless deforestation
awareness is urgently created, public awareness would remain low and there would be further
deforestation issues. Therefore , the study recommends that measures such as identification of
awareness obstacles , framing of deforestation issues as agenda, training and sensitizing of
journalists on deforestation issues, and enlightened broadcast management should be given
attention.
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Keywords
Deforestation, reforestation,