Airport Shopping: Practices and Motivations of Transit Passengers at Addis Ababa Bole International AirPort, Ethiopia
| dc.contributor.advisor | Tefera, Tamirat PhD | |
| dc.contributor.author | Buzuwork, Ayenachew | |
| dc.date.accessioned | 2021-12-10T07:02:19Z | |
| dc.date.accessioned | 2023-11-18T08:42:01Z | |
| dc.date.available | 2021-12-10T07:02:19Z | |
| dc.date.available | 2023-11-18T08:42:01Z | |
| dc.date.issued | 2021-07 | |
| dc.description.abstract | The number of passengers carried by Ethiopian Airline has climbed to roughly 12 million, with 8 million or 70% of these being transit passengers. These promising numbers of travelers provide a huge opportunity for airport shopping tourism. However, it is neglected by researchers, hence; the purpose of this study was focused on the motivation, practice and the influence of socio-demographic characteristics of transit passengers on their shopping behaviors at Bole International Airport. A cross-sectional design and mixed method approach (both qualitative and quantitative) descriptive surveys were utilized in a research. Data was collected from 18 interviews and 387 questionnaires of transit passengers using convenience sampling. Qualitative data were analyzed using thematic analysis and social practice theory framework and inferential statistics for analyzing quantitative data processed via using Statistical Package for Social Sciences (SPSS).more specifically, quantitative data were analyzed via Kruskal Wallis Test, Independent sample Mann Whitney U-Test and Chi-square test of independence. The findings revealed that the practice of transit passenger shopping practice consists of three interconnected elements: material, competences, and meaning. The most frequently mentioned material aspects include the cosmetics, perfumes, duty-free liquors, chocolates, and souvenirs. Furthermore, the study also reveal that five shopping motive factors of transit passengers, such as “Airport associated motivation “and “Hedonic motivation”, accomplishment motivation, utilitarian motivation, and “social motivation” were identified using principal component analysis (PCA). In addition, socio-demographic factor such as age, gender and marital status have significant influence on shopping motivation at the airport. In conclusion, retailers and airport shopping area management should place a high priority on these characteristics in order to maximize their effectiveness of transit passenger shopping practice. Hence; airport management should plan renovations on shopping design, number of shops and variety. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/12345678/29171 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Airport shopping, Transit passenger, motivation theory, social practice theory. | en_US |
| dc.title | Airport Shopping: Practices and Motivations of Transit Passengers at Addis Ababa Bole International AirPort, Ethiopia | en_US |
| dc.type | Thesis | en_US |