A Study on News Framing of the Current Ethiopian Political Reform: Ethiopian Television (ETV) in Focus
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2021-02
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Abstract
The news framing in the current political reform in Ethiopia was one of the most critical issues that attracted the international and local media outlets. The main objective of the present study was, therefore, to analyze the political news articles on the current political reforms in Ethiopia. The research design employed mixed methods to undertake the analysis of primary and secondary data collected from ETV news. A purposive sampling technique was employed to collect news covering the reform period from 02 March 2018 to 02 March 2019 on the political reforms in Ethiopia. Hence, 75 political news were selected for analysis. Content analysis and in-depth interviews were utilized to collect and analyze data. Among the major findings of the study are: political reform theme being the most dominant followed by peace and stability theme, and political reform frame and peace frame being the most dominant frames of the ETV news. The study also indicated that the main ETV news sources were government officials and organizations, which accounted for about 83% of the news articles. The study concluded that ETV's current political reform news theme and frames reflected mainly the interest of government officials and organizations. Therefore, the study recommends that much has to be done to include in the theme and frames of the political reform news to reflect the voices of the public, politicians, intellectuals, and civic societies.
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primary and secondary data collected from ETV news