Analyisis of Disability Inclusiveness in Media Organizations: The Case of Ebc
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Date
2021-03
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AAU
Abstract
As evidences show, substantial number of people with disabilities lives in Ethiopia. Though the
number of people with disabilities is significant, disability inclusiveness in different services and
opportunities is negligible. This study aims to explore disability inclusiveness in Ethiopian
Broadcasting Corporation in respect to employment opportunity, disability issue coverage,
attribution of disabled sources, and accessibility of built environments. To do so, qualitative
research method is preferred and the data were collected through depth interviews, focus group
discussions and from secondary sources. Twelve journalists and media representatives
participated on the indepth interviews and 2 FGDs were held with twelve members each.
Generally the data collected through these techniques divulge that implementation of disability
inclusiveness is minimal in the Corporation. To put specifically the finding regarding
employment reveals that PWDs are seldom employed in the organization. Concerning disability
issue coverage, the findings clearly confirm that disability issues were covered rarely. The other
finding points out that the views of people with disabilities as a group or individually is rarely
attributed in stories dealing with common interest issues. This is due to lack of awareness of
representatives & journalists.
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Keywords
disability inclusiveness in different services and opportunities is negligible