The Practices of Crisis Management on Star Rated Hotels in Addis Ababa during COVID 19 and it’s Implication for Sustainable Tourism Development
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Date
2021-07
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Addis Ababa University
Abstract
The aim of this research was to assess the crisis management practice of the hotels in Addis
Ababa, particularly star rated hotels and also to discover its implication to sustainable tourism
development. In order to address the objective of the study primary data were collected from 125
star rated hotels through questionnaire. And in-depth interview was made to hotel and tourism
expertise. The collected data were analysed using both descriptive statistics such as frequency
and mean and inferential statistics such as one way ANOVA and Pearson correlation; besides
those, factors were analysed with simple factor analysis model. As a tool, Statistical Package for
Social Science (SPSS version 22) was used to produce statistical outputs. Findings has indicated
that in general, star rated hotels of Addis Ababa did practiced the crisis management below the
mean or average during the pandemic of COVID 19. This study finding also extended that, there
is statistically significant difference among hotels on their different star rates on the practice of
crisis management and there is statically significant, positive and strong relationship between
crisis response practice and crisis recovery during the pandemic of COVID 19. And finally,
according to the finding of the interview, there is significant implication of crisis management
practice on sustainability tourism development.
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Keywords
crisis management, COVID 19, sustainable tourism development