Corporate Social Responsibility and the Prospects for Community Development: The Case of LG Electronics' Community Development Project in Dugdedera Village
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Date
2014-06
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Addis Ababa University
Abstract
By taking the Corporate Social Responsibility (CSR) community de .... elopment project of LG
Corporation that is being Implemented in Dugdedhcra as a case, this sl udy explores tht! role of
CSR to commullIty development. Dugdedhera is a rural Village located in Kombole Kehele of
the Bereh Woreda of Finfinee Surrounding Special Zone of Oromia Regional Stale, It IS located
66 K.M north of Addis Ababa. The study primarily employs the expenences of the beneliclarics
to uncover the pOltJnllal ofCSR to community development. In-depth Interviews. FGD and keyinfonnunt
inte"v'iews were the techniques of data collection that were uscd in this study to find
Ollt th!.! e>..periences. complaints and satisfactions of the members of the community towards the
CSR community development project. A total of twenty four participants were engaged in this
study; fourteen for in-depth intcrviews, eight for FGD participants and two key infonnants. The
findings of the study indicate that the LG's Corporate Social Responsibility Project is tuned to
the rcalitics and nctJds of the community thcre by reflccting a deviation from the mainstrcam
CSR agenda. The project is a multi-level community development project comprised of different
initiatives including income improvement initiatives, educational initiative and health and
hygienc initiative. The study further indicated that CSR initiatives can be moulded to attend to
the needs and contexts of the local communities of dcveloping nations. Besides, the study also
shows that CSR can be an important force for community dcvc\opment in devcloping nations
where governments find it difficult 10 meet the social governance needs orlocal commun ities.
Howcver. the study pro\'ed that the role ofthc govcmmel1lll1 creating an enabling cn\lronmcnt
and that of the local governments' (Wereda administratIOn) rolc to follow up the Implemcntation
of the project has generally been \"Cry low.
Kcy Words: Corporate Social Responsibility, Community Development
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Keywords
Corporate Social Responsibility, Community Development