Assessment Of Project Communication Management Practices And Challenges: The Case Of Family Guidance Association Of Ethiopia.

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Addis Ababa University


Effective project communication management is a key factor for the success of projects. Lack of effective communication with internal and external stakeholders increases the risk of failure of projects. This research attempted to assess the practice, challenges and process of project communication management in the Family Guidance Association of Ethiopia projects. The research employed descriptive study design and a mixed method of qualitative and quantitative approaches. Quantitative data were collected using Questionnaires distributed to 74 project team members that resulted in 77% response rate. The quantitative data were analyzed using SPSS software and the qualitative data were collected through semistructured interview and analysis was done using thematic content analysis approach. Electronic communication methods such as emails followed by oral means such as meetings and phone calls are widely used for project communication practices. Internal, external and vertical (top-down and bottom-up) communications are practiced in the FGAE projects. Lack of clarity of messages, long and hierarchical lines of communication and late or lack of responsive feedbacks is the major challenges of project communication. Majority (70.2% strongly agree and 12.3% agree) of the respondents indicated that project communication is managed properly. Project communication is monitored and controlled to meet information needs of stakeholders (49.1% agreed and 26.3% strongly agreed).The study recommends to strengthen use of in-person communications, telephone conversations and virtual online communication methods for quick responsive feedbacks, assigning dedicated project communication management focal persons at area offices, strengthen horizontal lines of communications between and among area offices and colleagues, ensure provision of timely responsive feedbacks and ensure messages are clear and easily understandable. The study has also provided recommendations for further studies.



Communication practices, challenges of project communication, Project Communication Management